Saje Natural Wellness

Plant-Powered Wellness

Empowering Listeners with Saje

The Business Problem

Saje Natural Wellness, despite a growing customer base, sought deeper engagement with their loyal fans, aspiring to convert them into brand evangelists. The catalyst? A podcast, inspired by the strong word-of-mouth influence among their new customers.

The Solution

We crafted a podcast, “Well Now”, embodying Saje’s health-focused mission, delivering valuable content to listeners while subtly highlighting their commitment to holistic well-being. The process commenced with comprehensive strategy sessions, understanding Saje’s purpose, before developing an audience-centric product.

Our creation strategy involved advanced audio techniques, exceptional production quality, and carefully designed themes. To promote the podcast, our growth team implemented a plan, involving wellness influencers and paid advertising on health and wellness podcasts. In addition, Saje’s retail locations were utilized for promotion, featuring “listen stations” and QR codes on shopping bag inserts.

The Results

Charting

  • Our podcast outperformed industry standards with a 95% average consumption rate per episode (industry average: 60%) 
  • 85% female-identifying listeners (industry standard: 48%)
  • More than half our listeners were under the age of 34

CHARTING

  • “Well Now” ranked #2 in the most popular health podcast at launch, even surpassing Oprah’s Super Soul Sunday at one point

“I love this podcast! It’s chock-full of great content, interviews and practical wellness advice. Highly recommended!” 

-Ajvlew, Apple Podcast Listener