Prospects might be seeping out of your marketing funnel. A branded podcast can fix the hole.
Podcasts serve needed human states. And podcast listening is literally a different, more concentrated state of mind. Podcasting uniquely serves humans looking to be entertained and to learn something new. Podcasting provides an attentive lean-in audience to brands. Other media is there to inform, to help us unwind, or to connect with other humans.
For any brand that is smart and courageous enough to produce a branded podcast to get on the podcast charts, the sky’s the limit for ROI.
These 3 principles will dramatically increase your podcast listenership. It’s ironic, but when creating a branded podcast that offers value to your customers or clients