Discover key strategies for creating effective podcast promotions, from crafting compelling promo copy to strategic audience engagement, tailored for senior marketers and brand managers.
For most brands aiming for brand lift or brand awareness, engaging the right listeners through podcast ad campaigns is key to building long-lasting relationships.
Before a podcast listener ‘hits play’ on your show, they have to decide to listen to your show – and they have to find your show. Episode titles and descriptions can help or hinder you in these critical moments in your customer journey.
Laurissa Cebryk on why podcasts fail. Learn a lesson from the grisly truth about failed podcasts and 8 common podcasting mistakes.
Dive into how a branded podcast can be your secret weapon for elevating brand presence.
How the principle of reciprocity applies to branded podcasts and why it will help you build a long lasting, impactful relationship with your target audience, ultimately moving them down the funnel.
A lesson on how to measure the ROI of a branded podcast from Staffbase’s Infernal Communication.
JAR Audio presents: The top awards for branded podcasts and content marketers!
How a French Philosopher’s Concept of Mimetic Desire Can Help Your Branded Podcast Perform
Liz Hames applies the principles of human-centered design to podcast strategy.
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