This blog post delves into the indispensable role of a journalistic approach in branded podcasting, advocating for authenticity, rigorous fact-checking, and meaningful audience engagement. It underscores the value of including diverse perspectives and the impact of true storytelling on brand perception, illustrated through compelling examples and historical references.
Explore the groundbreaking strategy behind the “Daredevil” billboard campaign and its lessons for branded podcast success. Uncover how targeted engagement, interactive content, and social media can turn your podcast into a cultural phenomenon.
Discover how creativity shapes brand success. Roger Nairn recounts the journeys of Love Child Organics and Amazon, highlighting the impact of authenticity and mission-driven storytelling in engaging and growing an audience.
Discover the secret behind creating podcasts that captivate audiences and meet business goals through the “Infernal Communication” success story.
Roger Nairn on why treating your audience’s time as a privilege is key and how failing to do so can be a significant misstep.
Jen Moss wants you to embrace the haters, and interviews Weird Barbie to get to the bottom of what makes a great branded podcast.
Laurissa Cebryk – Quality audio isn’t the only ingredient for building an excellent branded podcast. Discover the power of sound design for brand lift and recognition.
How and why music selection — and having the rights to that music — is crucial for any branded podcast when it comes to brand recall and the power of audio in marketing.
Jen Moss talks about the value of writers on your branded podcast.
An update on female podcast listeners and producers, and our Pilot Competition for Emerging Women Podcasters.
Understanding the Importance of Choosing the Right Topic, Story, or Angle to Create Engaging Content.
How my experience improves our audience growth plans.
JAR Audio’s Pilot Competition for Emerging Women Podcasters
Reaon Ford gets to the point. Why your podcast should keep it brief if you want to keep your listener engaged.
JAR’s Chris O’Keeffe dishes on our favourite food and beverage podcasts.
Don’t ignore these 6 ways to have conversations people actually care about. Better conversations means a happy, loyal podcast audience.
Podcast listeners are discerning, so it’s imperative for audio storytellers to think carefully about the role of the narrator.
Good For All is a new podcast about disability, community, and inclusion. Really, it’s conversations about community living as we work toward our vision of “good and full lives for all.”
When are we going to see the “big one” in branded podcasts?
Brands should never be afraid to produce a “one-off” podcast.
JAR loves working with agencies. We break down how we can work together.
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