Category: Strategy

An abstract illustration showing a microphone surrounded by icons representing the key aspects and benefits of a B2B podcast, including brand awareness, customer engagement, thought leadership, and industry expertise.
Strategy

What is a B2B Podcast? The Ultimate Guide for Businesses

A B2B podcast is a branded audio or video series aimed at connecting businesses with their target audiences, primarily other companies or industry professionals. By exploring relevant topics and sharing expertise, businesses can leverage B2B podcasts to establish thought leadership, enhance brand reputation, and foster meaningful relationships with potential customers.

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An illustration depicting a microphone surrounded by icons representing the key goals for a B2B podcast: thought leadership, innovation, lead generation, brand awareness, and community building.
Strategy

What are Good Goals for a B2B Podcast?

Launching a B2B podcast can be a game-changer for your business, but only if you set the right goals from the start. In this comprehensive guide, we explore the key objectives that can propel your podcast to new heights, from cultivating thought leadership and boosting brand awareness to generating valuable leads and fostering a thriving community.

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Modern podcast studio setup emphasizing podcast intent, featuring a microphone, headphones, and a notepad with 'Podcast Intent' written, highlighting the strategic preparation for podcast creation.
Strategy

The Role of Intent in Podcasting

Understanding and defining the podcast intent is crucial for any brand looking to establish a successful podcast. This foundational step ensures that your content not only engages but also aligns with your strategic business objectives.

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A golfer walking down the fairway at Augusta National, comparing the podcast experience.
Strategy

Enhancing Your Brand Through the Art of Podcast Experience

Dive into the art of creating a podcast experience that transcends ordinary brand promotion, drawing inspiration from the legendary Augusta National. Learn how prioritizing listener engagement, values, and a rich auditory experience can transform your podcast into a powerful touchpoint for audience connection and brand loyalty.

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Brand Superpower
Strategy

Brand Superpower: The Secret Ingredient to a Great Podcast

Embark on a journey to podcasting excellence by delving into the heart of your brand’s superpower. This unique strength is more than a feature—it’s the essence that sets your podcast apart in a crowded marketplace. Whether it’s creativity, innovation, or exceptional service, discover how your superpower can not only define but also magnify your podcast’s impact, creating a lasting connection with your audience and solidifying your brand’s identity.

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Host and guest engaging in a branded podcast recording in a modern studio.
Strategy

What is a Branded Podcast?

Learn why a branded podcast might be the key to elevating your brand’s narrative and engaging your audience more effectively than traditional marketing methods.

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podcast video
Strategy

JAR Audio Does Video Now!

YouTube isn’t just for video any more, it’s a visual component helping to reach your desired audience and embrace the new shift in where (and how) people enjoy their podcast experience.

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Category

Why Episode Topic Choice Matters

When it comes to a branded podcast, topic choice matters. In this 4-minute read, we explore how a thoughtfully curated series can shape your brand, move your listeners, and make real change around the world.

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Podcast creators brainstorming naming strategies with 'How to Name Your Podcast' visible on a whiteboard.
Creative

How to Name Your Podcast

Learn essential tips on how to name your podcast, whether to choose a creative or descriptive name, and how to optimize for search engines without violating platform guidelines.

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A world map displaying the distribution and influence of brand podcasts globally, with detailed trends on listener growth.
Internal Podcasts

The Ultimate List of Brand Podcasts

Discover the Ultimate List of Brand Podcasts, a comprehensive resource by JAR Audio showcasing top industry podcasts that excel in building brand loyalty and engaging audiences effectively.

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Internal Podcasts

What to Look for in a Podcast Agency

Launching a branded podcast is no small investment. That said, if it’s done correctly, it can pack a mean return. For businesses looking to create their own series, an A+ production company is an absolute must.

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Podcast Production

Audio Blogging: Why You Need Audio in Your Blog Posts

In this post, we’ll explore why you should start audio blogging, advantages of adding a voice to written content and audio blogging in action. We’ll also look at why a strategy is integral before creating content, and why you should work with a podcast production company to produce audio blogs.

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