Category: Strategy


What is a Branded Podcast?

What is a Branded Podcast? – Branded podcasts are one of the best new content marketing tools out there. Discover what they are and what can they do for your. brand.

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podcast video

JAR Audio Does Video Now!

YouTube isn’t just for video any more, it’s a visual component helping to reach your desired audience and embrace the new shift in where (and how) people enjoy their podcast experience.

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Let Them Lead

Experienced audio storytellers know that a great story can certainly be told without the help of an all-knowing host or narrator constantly jumping in to “explain” bits of the story.

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Why Episode Topic Choice Matters

When it comes to a branded podcast, topic choice matters. In this 4-minute read, we explore how a thoughtfully curated series can shape your brand, move your listeners, and make real change around the world.

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How To Create An Accessible Podcast

We’re lucky to live in a time of increased knowledge, dialogue, and access to information — especially around disabilities that are generally invisible — and the onus is on content creators to expand their circle of consideration beyond able-bodied folks.

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The Ultimate Guide to Podcast ROI

In the Ultimate Guide to Podcast ROI you will learn:

1. Why not all ROI is created equal

2. How to measure Financial ROI

3. How to measure Brand Performance from your podcast

4. How a podcast can drive Online Performance

5: How to measure the Performance of your podcast

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Open Letter: Canada’s Digital Economic Future, Now.

JAR Audio believes that access to the internet is a right. But, sadly, there are too many Canadians who lack access.

So, written by JAR Audio’s Co-Founder and Chief Technical Officer (Aaron Johnson) we have sent the following letter to Prime Minister Justin Trudeau.

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Does Your Brand Have An Audio Strategy?

Your organization likely spends a lot of its time honing your blog, influencer, video, or social media strategies. But you likely haven’t thought of what your audio strategy should be.

More and more organizations are considering their audio strategy because of the rise of podcasts.

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Concentration: The ‘Podcasting State of Mind’

Podcasts serve needed human states. And podcast listening is literally a different, more concentrated state of mind. Podcasting uniquely serves humans looking to be entertained and to learn something new. Podcasting provides an attentive lean-in audience to brands. Other media is there to inform, to help us unwind, or to connect with other humans.

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The Ultimate Guide to Internal Podcasts

In the Ultimate Guide to Internal Podcasts you will learn:

1. What an internal podcast is

2. How you can use an internal podcast

3. What sort of teams benefit an internal podcast

4. Whether your team will engage with the content

5. Where you should host your podcast

6. Who provides internal podcast hosting and services

7. What is an internal podcast

8. How to create an internal podcast

9. How to get started with an internal podcast

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How Can an Internal Podcast Help My Business?

In this article JAR Audio breaks down the case for an internal podcast:

  • Internal podcasts are a uniquely efficient and impactful means of communication

  • Effective internal communication is essential to thriving teams

  • Thriving teams do great work

  • Great work is essential to the success of your business

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Internal Podcasts

What to Look for in a Podcast Agency

Launching a branded podcast is no small investment. That said, if it’s done correctly, it can pack a mean return. For businesses looking to create their own series, an A+ production company is an absolute must.

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Podcast ROI (Post-COVID)

Already an effective marketing medium, brands who have embraced their own podcast are seeing a high ROI compared to other forms of content marketing mediums.

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Podcast Production

Audio Blogging: Why You Need Audio in Your Blog Posts

In this post, we’ll explore why you should start audio blogging, advantages of adding a voice to written content and audio blogging in action. We’ll also look at why a strategy is integral before creating content, and why you should work with a podcast production company to produce audio blogs.

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