Strategy
Podcasts: The Ultimate B2B Marketing Tactic for Today’s Thought Leaders
JAR Audio CEO, Roger Nairn, on why branded podcasting is the ultimate thought leadership tool for B2B marketing.
JAR Audio CEO, Roger Nairn, on why branded podcasting is the ultimate thought leadership tool for B2B marketing.
JAR Audio CEO, Roger Nairn, lets us in on why your branded podcast should be guided by engagement, not conversions.
Listening to audience feedback can be the step that sets you apart from the competition. Check out how to use it to its fullest.
Laurissa Cebryk on how a branded podcast can be an excellent option for building trust with your target audience.
Laurissa Cebryk with a curated list of a few shows to get you through the winter ‘blahs’.
Laurissa Cebryk on why branded podcasts are the pumpkin spice to your brand.
Laurissa Cebryk on how a branded podcast can benefit from collaborations — and that doesn’t just mean an ad interjection.
Jen Moss explores the connection between podcasting and walking.
Laurissa Cebryk on how to adapt a novel into an exceptional podcast.
Roger Nairn on the stellar ROI you can get with an internal podcasts.
Taylor Zabloski discovers how the recipe for a great joke can make your branded podcast better and why Aristotle has something to do with it.
Laurissa Cebryk teaches you how to create a branded podcast that resonates with your brand and audience — plus shares a short, fun experiment.
What is a Branded Podcast? – Branded podcasts are one of the best new content marketing tools out there. Discover what they are and what can they do for your. brand.
Laurissa Cebryk makes the case. When should a brand invest in a branded podcast.
Dive into how a branded podcast can be your secret weapon for elevating brand presence.
Jen Moss wants you to embrace the haters, and interviews Weird Barbie to get to the bottom of what makes a great branded podcast.
Jen Moss and Jeff Vidler delve into Podcast ROI with our newly updated guide for 2023
How and why music selection — and having the rights to that music — is crucial for any branded podcast when it comes to brand recall and the power of audio in marketing.
The essential ingredients for a narrative and why your branded podcast needs good storytelling.
Laurissa Cebryk on how choosing your podcast name is a big deal — Here’s what you need to consider.
YouTube isn’t just for video any more, it’s a visual component helping to reach your desired audience and embrace the new shift in where (and how) people enjoy their podcast experience.
Jen Moss of JAR Audio on how to position your brand using a podcast. Plus JAR shares their new podcast.
Roger Nairn on how the transformative power of branded podcasts is reinventing brand awareness.
Roger Nairn on the transformative power of branded podcasts.
What are the different podcast formats and how can each solve your unique business challenge?
How listening can set your branded podcast up for success.
Solving business problems with podcasts.
You can’t create a great podcast without great people. AI will never replicate that.
On why humans always need to be a part of our storytelling. We can’t rely on AI.
How my experience improves our audience growth plans.
Jen Moss wants your listeners to get the most out of your podcast content. Otherwise they will leave.
Reaon Ford gets to the point. Why your podcast should keep it brief if you want to keep your listener engaged.
Edelman’s Trust Barometer places brands at the top of the list as the public’s most trusted institution.
JAR’s Chief Creative Officer on how brands need to respect their podcast listeners.
Podcasts are the best medium to weather the storm.
Learn how a branded podcast made for your ideal customer can change the game for your team. Say hello to investment, engagement, and epic professional growth.
We’re selling and growing in a digital world. Your competition is everywhere. You should be as well.
Five essential tips for increased engagement and big-picture growth.
Exploring possibilities in the Food and Grocery space.
Which is the better medium — the podcast or radio?
Content marketing strategy and the value of broad appeal.
Experienced audio storytellers know that a great story can certainly be told without the help of an all-knowing host or narrator constantly jumping in to “explain” bits of the story.
Jen Moss helps you choose the right music for your podcast.
Why brands can take advantage of this untapped category.
What are the very best qualities of top-performing shows?
When it comes to a branded podcast, topic choice matters. In this 4-minute read, we explore how a thoughtfully curated series can shape your brand, move your listeners, and make real change around the world.
Exploring possibilities for an ever-expanding industry.
Exploring the true potential of an overlooked niche.
Set and surpass your podcast goals.
The tried-and-true methods we use for community growth.
Will your branded podcast reach an older audience?
How to find and attract your target demographic.
The when, where, and how of real-life listeners.
Connect with your audience, redefine your brand, foster sustainable growth.
You’ll want to avoid this content marketing pitfall.
This popular metric is really smoke and mirrors.
Must-haves for content marketing success.
A deep dive into the newly released Black Podcast Listener Report to explore the importance of representation for Black audiences.
In this post, we break down the 2021 Spoken Word Audio Report, highlighting the significance among racially and culturally diverse groups.
In this post, we break down the 2021 Spoken Word Audio Report.
In this post, we explore how an internal podcast can help you overcome them for success and longevity.
Your podcast host will make a lasting impact, contributing to your brand identity and your reputation.
Streamline company culture and retain great talent with a podcast made for teams.
Here are the pitfalls you’ll want to avoid when producing a branded podcast.
We’ve compiled the data to prove that podcasts are an effective marketing medium.
In a world where brands need to maintain the trust of their audience, a podcast can be the right medium.
In the face of unprecedented change — in business and beyond — a company podcast may be the answer to your woes.
How balancing bravery, identity, and sensitivity can help you find and keep your ideal podcast audience.
How to put your followers first and why it’s the best thing you can do for your company.
Why rented and owned audiences appear in exceptional marketing plans.
In this article, we explore the benefits an effective company podcast can bring to your team.
We’re lucky to live in a time of increased knowledge, dialogue, and access to information — especially around disabilities that are generally invisible — and the onus is on content creators to expand their circle of consideration beyond able-bodied folks.
In the Ultimate Guide to Podcast ROI you will learn:
1. Why not all ROI is created equal
2. How to measure Financial ROI
3. How to measure Brand Performance from your podcast
4. How a podcast can drive Online Performance
5: How to measure the Performance of your podcast
With the pandemic showing no signs of going away, and an expected 2nd wave coming in the fall (which is right around the corner) marketers are (rightfully) scrambling to reach their audience in meaningful, authentic ways.
Podcasts are the perfect medium to invest your marketing dollars.
Nothing right now is normal. And either is podcast listenership, which has seen some changes in the past 2 quarters. This post summarizes Edison Research’s webinar updating us on the numbers.
JAR Audio believes that access to the internet is a right. But, sadly, there are too many Canadians who lack access.
So, written by JAR Audio’s Co-Founder and Chief Technical Officer (Aaron Johnson) we have sent the following letter to Prime Minister Justin Trudeau.
Prospects might be seeping out of your marketing funnel. A branded podcast can fix the hole.
A branded podcast is the best medium for brand storytelling.
Roman Mars is set to launch his first book: The 99% Invisible City: A Field Guide to the Hidden World of Everyday Design on October 6.
JAR Audio has compiled the ultimate list of branded podcasts.
If you want to communicate with your employees better, then consider having an internal podcast for your company. Find out why this will benefit you.
Podcasts vs. Webinars? You can use both to reach your marketing objectives. Learn more about using both these tools to effectively reach your audience.
Your organization likely spends a lot of its time honing your blog, influencer, video, or social media strategies. But you likely haven’t thought of what your audio strategy should be.
More and more organizations are considering their audio strategy because of the rise of podcasts.
Podcasts serve needed human states. And podcast listening is literally a different, more concentrated state of mind. Podcasting uniquely serves humans looking to be entertained and to learn something new. Podcasting provides an attentive lean-in audience to brands. Other media is there to inform, to help us unwind, or to connect with other humans.
For any brand that is smart and courageous enough to produce a branded podcast to get on the podcast charts, the sky’s the limit for ROI.
What 2020 taught us about podcast storytelling.
6 questions you should ask yourself before starting a podcast for your brand.
Dominating your podcast topic can help your company build brand affinity.
Here’s what it takes a to produce a podcast for your brand.
Jen Moss explains the secret to producing a great branded podcast.
Every CEO needs to green-light a branded podcast this year. Paul Stewart explains why.
Edelman’s 2021 Trust Barometer is out, and trust in organizations has never been lower. Can podcasts help build trust?
JAR Audio’s CEO, Roger Nairn, sat down with Jil Pasiecnik, our new Audience Growth Specialist, to discuss the importance of having a strategy for your brand podcast.
JAR Audio’s Head of Content, Caleb Hodgson, summarizes Edison Research’s 2021 Infinite Dial report.
Your agency has probably already had many inquiries from your clients on the medium. Or perhaps you are creating shows already. This is the guide for how your agency can outsource podcast production.
Introducing Look Again: Mental Illness Re-Examined. A podcast by the BC Schizophrenia Society.
Answering this one question will help you grow your brand podcast audience.
JAR Audio and Big Orange – The Audio Agency have declared war on bad sound.
In the Ultimate Guide to Internal Podcasts you will learn:
1. What an internal podcast is
2. How you can use an internal podcast
3. What sort of teams benefit an internal podcast
4. Whether your team will engage with the content
5. Where you should host your podcast
6. Who provides internal podcast hosting and services
7. What is an internal podcast
8. How to create an internal podcast
9. How to get started with an internal podcast
In this article JAR Audio breaks down the case for an internal podcast:
Internal podcasts are a uniquely efficient and impactful means of communication
Effective internal communication is essential to thriving teams
Thriving teams do great work
Great work is essential to the success of your business
Podcasts and Live Audio Rooms are rolling out in the US and are just the beginning of Facebook’s new audio journey. Here’s what you need to know.
In this post, we share with you the full details of our kickoff process for successful partnerships.
Launching a branded podcast is no small investment. That said, if it’s done correctly, it can pack a mean return. For businesses looking to create their own series, an A+ production company is an absolute must.
We share everything you need to know about this exciting audio technology.
Here’s how to find the ones that will consistently deliver you value. Podcasts changed the lives of the JAR Audio team. But with more and
There are very few marketing mediums that can build brand affinity as well as a podcast.
Already an effective marketing medium, brands who have embraced their own podcast are seeing a high ROI compared to other forms of content marketing mediums.
Why podcasts should be considered in all experiential marketing plans.
If you compare the engagement rate between a podcast and video, its not even close.
Brands should never be afraid to produce a “one-off” podcast.
We break down the difference between advertising on a podcast and producing a branded podcast.
JAR loves working with agencies. We break down how we can work together.
In this post, we’ll explore why you should start audio blogging, advantages of adding a voice to written content and audio blogging in action. We’ll also look at why a strategy is integral before creating content, and why you should work with a podcast production company to produce audio blogs.
JAR Audio is incredibly excited to introduce Disruptors, an RBC podcast, which provides listeners with insights for navigating a rapidly changing world.
JAR Audio is incredibly excited to introduce Disruptors, an RBC podcast, which provides listeners with insights for navigating a rapidly changing world.
In this post, we’ll provide an all-encompassing rundown of the vital podcast statistics in the United States and Canada that all brands should learn about.
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