Professionals in an office listening to internal podcasts.

What are the Benefits of Internal Podcasts? The Ultimate Handbook


Benefits of Internal Podcasts: Adapting to a Changed Workplace

The benefits of internal podcasts are helping the world adapt to a changed workplace. The pandemic has caused lasting changes in how we work. Employees report benefits. They have shorter commutes and calmer work environments. These include increased productivity, better work-life balance, and improved job satisfaction. As a result, many companies have committed to keeping remote or hybrid work models.

But, this shift has many challenges. These are especially in keeping good internal communication across dispersed teams.

Table of Contents:

  1. The Rise of Internal Podcasts
  2. Strategic Applications of Internal Podcasts
  3. Who Benefits of Internal Podcasts
  4. Success Stories of Internal Podcasts
  5. Engagement and Popularity
  6. Choosing the Right Podcast Hosting Platform
  7. Creating Value Driven Internal Podcasts
  8. Ideal Candidates for Internal Podcasts
  9. Internal vs. Corporate Podcasts

The Rise of Internal Podcasts

You can optimize internal communication with the benefits of internal company podcasts. Keep remote teams informed, engaged, and connected. The quest is for efficient communication in remote work. Internal podcasts are a powerful tool in this quest. Internal podcasts help spread vital information and complex messages. They ensure that remote teams stay informed and engaged.

Why Opt for Internal Podcasts?

The evolving professional landscape requires innovative solutions for employee engagement. Employees are bombarded with endless digital notifications and long meetings. They find traditional communication channels inadequate. This is where exploring the benefits of employee podcasts becomes crucial. They offer a streamlined, engaging way to keep teams informed and aligned.

Unified Message

Internal podcasts ensure all get the same information. They stop miscommunication and keep the team aligned.

Schedule Flexibility

An internal comms podcast lets team members engage with content at their convenience. They respect employees’ time and enhance productivity.

Enhanced Security

Internal podcasts protect sensitive information. They do this by offering gated content options. This ensures that only authorized personnel have access.

New employee engaging with an onboarding podcast at home.

Strategic Applications of Internal Podcasts

Internal podcasts, also known as employee communication podcasts, a podcast for internal communications, or a podcast for employees, have versatile applications for internal comms:


Make onboarding smoother with podcasts. They introduce company policies, culture, and values in an engaging way.

Culture Building

Podcasts work to share compelling stories and foster connections. Do this to boost morale and satisfaction and to strengthen company culture. Do this even in a remote setting.

Employee Attraction and Retention

Use internal podcasts to share your company’s mission, values, and vision. This will help you attract and keep top talent. It will also create a sense of unity and belonging.

Secure interface of a podcast hosting platform.

Who Benefits From a Company Podcast?

Any organization must keep communication cohesive across remote or multi-office environments. They can enjoy an internal communication podcast. They work well for large companies like Lululemon. Lululemon used an internal podcast. This form of candid comms made their global staff feel connected to the excitement at head office. These companies deal with complex, nuanced topics. These topics need careful handling, and a proper communications strategy.

Success Stories of Internal Podcasting

Top companies have implemented internal podcasts. These include ones we’ve worked with like Lululemon and Saje Natural Wellness. American Airlines’ Tell Me Why podcast is another great example of internal podcasting. It is now available to the public.

Engagement and Popularity

39% of Americans listen to podcasts monthly, with the number increasing. Internal podcasts offer a promising alternative to traditional communication. These methods often see engagement rates below 20%. Our data suggests that internal podcasts can achieve engagement rates as high as 80%.

Choosing the Right Podcast Hosting Platform

Choosing the right hosting platform for private podcasts is crucial. It is key to the success of your internal podcast. Options range from free services to ones with advanced features. These features include SSL sign-ins and detailed engagement analytics. Our top picks include:

These platforms offer different levels of security, control, and visibility. These are essential for managing podcasts well when they are used for internal communications.

Remote team collaborating on internal podcast content.

Creating Value-Driven Internal Podcasts

Making an internal podcast involves the same tech steps as public ones. But, it needs a more focused approach to relevant and short content. This focus is key to maximizing engagement.

Ideal Candidates for Internal Podcasts

Large companies and those with sensitive information stand to benefit the most. They offer a safe and engaging way to talk about complex issues. They also help build an informed corporate community.

Internal vs. Corporate Podcasts

It’s important to distinguish between internal and corporate podcasts. Both serve organizational purposes. But, internal podcasts are for internal audiences. They often contain gated content. Corporate podcasts may be for the public.

5 Key Takeaways:

  1. Enhanced Productivity and Flexibility: Internal podcasts enable employees to engage with company communications on their schedule, improving productivity and work-life balance.
  2. Security and Confidentiality: By providing gated content, internal podcasts ensure sensitive information remains secure and accessible only to authorized personnel.
  3. Improved Onboarding and Culture Building: These podcasts are effective tools for introducing company policies and values, and for fostering a strong company culture, even in remote settings.
  4. Effective Employee Retention and Recruitment: Communicating the company’s mission and values through internal podcasts can help attract and retain top talent, promoting a sense of unity and belonging.
  5. High Engagement Rates: Internal podcasts can significantly outperform traditional communication methods, with potential engagement rates as high as 60%.

Looking to Solve Your Business Problems with a Podcast?

JAR Audio is a full-service agency that solves brand problems with Original Podcasts.