How to Launch a Branded Podcast: Strategies for Engaging Your Audience
Understanding how to launch a branded podcast can significantly enhance your marketing strategy. Podcasts provide a unique platform for building relationships with both potential and currently unreachable customer segments, offering a fresh avenue to shift consumer perceptions of your brand.
The Importance of Brand Podcasts in Marketing
Podcasts offer a unique way to build audience relationships. They let you reach potential and unreachable customer segments. They can even shift consumer views of your brand. A successful podcast for a brand is not a long ad. It is a platform for storytelling and sharing value.
Experiment: Understand Your Brand Through Its Podcast
Let’s begin with an interactive experiment:
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Select any podcast by a brand you admire and listen to an episode.
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Note down key takeaways from the episode.
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Consider the guests featured, the topics discussed, and the marketing techniques used.
This exercise should help you see the brand’s values from its podcast elements. If someone crafts the podcast well.
Five Steps to Reflecting Your Brand’s Values in Your Podcast
To create a podcast for a brand that reflects your values, consider these five key strategies:
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Identify the Purpose of Your Podcast: Why are you starting this podcast? Is it to establish thought leadership, inspire your audience, or educate them? For instance, Staffbase has a podcast called Infernal Communication. It aims to make comms pros feel valued and excited. Knowing your ‘why’ helps tailor your content. It fits your brand’s mission.
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Maintain Brand Consistency: Every part of your podcast, from episodes to marketing, should match your brand’s values. Consider how JAR Audio’s podcast, How to Get Ahead in Podcasting, reflects their core values. It sets a clear expectation for the listeners from the start.
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Deliver Value: Your audience’s time is precious. Give them valuable, engaging content. This will make them return for more episodes and engage more with your brand.
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Engage with the Audience: Track your podcast using KPIs and feedback. This data is priceless. It will help you realign your content with your audience’s expectations. It will also help you refine your marketing strategies.
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Simplicity is Key: In the world of podcasts, less is often more. Simple, clear ideas can help your audience understand. They can also help them appreciate your brand’s values.
Expanding Your Podcast’s Reach: U.S. and Canada Markets
Learning how to launch a podcast in the US and Canada involves understanding each market. Each has its own details. Localization, compliance with broadcasting laws, and cultural alignment are key factors. Tailor marketing strategies to resonate with each region’s unique audience.
When to Seek Professional Help
You might know your brand well. But, making its values into engaging audio is hard. If you’re new to podcasting or need to improve, consider partnering with experts.
Roger transitioned from a 22 year career in advertising account management to co-founding JAR, a podcast podcast production agency. As CEO of JAR, he propels the company’s growth by prioritizing audience engagement and podcast marketing. Under his guidance, JAR flourishes with a global clientele, aiming to broaden its reach across North America and revolutionize brand connections through immersive storytelling.
