B2B podcasts that perform

Launch your B2B podcast with JAR Audio

Increase engagement through great storytelling, showcase thought leadership, and grow brand lift with a B2B podcast for your brand.

Not ready? Try our newsletter.

B2B Companies Trust Us To Deliver Podcasts That Perform.

Why Financial Brands Need JAR Audio, the #1 B2B Podcast Agency

Leveraging podcasts is now crucial for B2B brands aiming to engage with their audience in a captivating and impactful manner. As the #1 B2B podcast agency, JAR Audio creates award-winning podcasts designed to enhance your brand recognition, solidify your position as an industry leader, and foster meaningful connections within your prospective clients.

With extensive experience producing successful B2B podcasts like “Disruptors” by RBC for business leaders, “This Is Small Business” by Amazon for small business owners, “Build It Braver” for SMBs, and “Wheel of Risk” by Allianz International Trade for those seeking trade insurance, our expertise ensures that your B2B brand connects with its audience in a meaningful and engaging way. At JAR Audio, we understand the unique challenges and opportunities in the B2B landscape, and we tailor our approach to meet your specific business objectives, helping you tell compelling stories that resonate with your audience.

JAR has produced and marketed audio and video podcasts in most verticals:

Healthcare

Consulting

Technology

Mining

Financial

Consumer Goods

Education

Real Estate

PROVEN PODCAST RESULTS

Our results speak for themselves; JAR Audio produces B2B podcasts that perform for brands. Our podcasts are designed to meet your business objectives and deliver the results that you deserve.

Top 10 B2B podcasts
85% average consumption rate per episode
Millions of downloads
Most clients see increase in brand lift

Audio and Video production
The best client service in the industry
Dedicated audience growth specialists

Why JAR is the Right Agency for Your B2B Podcast

When it comes to selecting the perfect B2B podcast agency, it’s important to learn what makes each of them tick. With our proven track record and comprehensive range of services, JAR Audio is confident that we can help your B2B brand meet your business objectives. Here’s why you should choose us as your B2B podcast agency:

Expertise in B2B Podcasting: Our team comprises seasoned professionals specializing in B2B podcasting. We understand industry trends, best practices, and strategies that work specifically for B2B brands. By partnering with us, you can leverage our expertise to create compelling content that resonates with your target audience.

Customized Solutions: We believe every B2B brand is unique and, therefore, requires a tailored approach. We take the time to understand your brand, goals, and target audience to develop a customized podcasting strategy that aligns with your business objectives. From concept development to production and distribution, we provide end-to-end solutions that cater to your specific needs.

High-Quality Production: We are committed to delivering podcasts of the highest quality. Our team uses state-of-the-art equipment, professional editing software, and experienced sound engineers to ensure your podcasts sound crisp and professional. Many of our podcasts have won awards on the world stage.

Extensive Network: As a top B2B podcast agency, we have built an extensive network of industry experts, influencers, and thought leaders. We leverage these connections to secure high-profile guests for your podcasts, providing you with valuable insights and enhancing your credibility in the B2B industry.

Measurable Results: We believe in the power of data-driven marketing. With our advanced analytics tools, we track key metrics such as downloads, engagement, and conversions to measure the success of your podcasting initiatives. This data allows us to make informed decisions and optimize your podcasting strategy for maximum impact.

Proven Experience: With extensive experience producing successful B2B podcasts like “Disruptors” by RBC for business leaders, “This Is Small Business” by Amazon for small business owners, “Build It Braver” for SMBs, and “Wheel of Risk” by Allianz International Trade for those seeking trade insurance, we have the expertise needed to elevate your B2B brand’s storytelling and engagement.

Why Your B2B Brand Needs a Podcast

Podcasts have emerged as the most powerful medium to engage audiences in a personal and immersive way. For B2B brands, a podcast offers an unparalleled opportunity to share industry insights, expert interviews, and thought leadership content that resonates deeply with listeners. Unlike other forms of content, podcasts allow you to create a direct and intimate connection with your audience, building trust and loyalty over time. By leveraging the growing popularity of podcasts, your B2B brand can enhance its visibility, establish itself as an industry thought leader, and create a community of engaged professionals who turn to your brand for valuable insights and guidance. A podcast is not just a marketing tool; it’s a platform to bring your brand’s voice to life and foster meaningful connections within your industry.

The Success of Amazon's "This Is Small Business"

JAR Audio’s collaboration with Amazon on the podcast “This Is Small Business” has been a resounding success, exemplifying our expertise in producing high-impact B2B content. This podcast, designed to support and inspire small business owners, has garnered significant acclaim and a loyal following. Our team at JAR Audio worked closely with Amazon to develop a compelling format that combines expert advice, real-life success stories, and practical tips tailored for small business entrepreneurs. The podcast not only highlights Amazon’s commitment to the small business community but also positions the brand as a trusted resource for business growth and innovation. Through strategic storytelling and high-quality production, “This Is Small Business” has become a valuable asset in Amazon’s content arsenal, effectively engaging and empowering small business owners nationwide.

The Success of "Infernal Communication" by Staffbase

JAR Audio’s collaboration with Staffbase on the podcast “Infernal Communication” has been a remarkable success, significantly boosting brand awareness and audience engagement in North America. Faced with the challenge of low brand recognition in this region, Staffbase sought a unique approach to connect with communications professionals on a personal and authentic level. The solution was a 12-episode, narrative podcast infused with comedy and high production value, effectively setting it apart from other industry podcasts. “Infernal Communication” not only entertained but also provided valuable insights, resonating deeply with its audience. With an average consumption rate of 90% (well above the industry average of 60%) and achieving over 63,000 downloads in its first season, the podcast far exceeded its download targets. It also ranked impressively in podcast charts, including #3 in Canadian Careers podcasts and #73 in US Careers podcasts. This innovative approach earned “Infernal Communication” the 2023 Hermes Creative Award, solidifying JAR Audio’s expertise in creating engaging, impactful B2B podcasts that drive brand success.

5 Ways a B2B Podcast Can Increase Brand Engagement:

Showcase Industry Expertise
- Approach: Create content that highlights your brand’s deep knowledge and understanding of the industry. Feature expert interviews, thought leadership discussions, and detailed analyses of industry trends.
- Example: Interview top industry experts and leaders on your podcast to provide valuable insights and establish your brand as a trusted authority in the field.
Create Interactive and Personalized Content
- Approach: Engage your audience by incorporating interactive elements such as Q&A sessions, listener-submitted questions, and personalized shout-outs. Encourage audience participation through social media and other channels.
- Example: Dedicate episodes to answering listener questions collected from social media, and invite listeners to share their own experiences and challenges, fostering a sense of community.
Utilize Multi-Channel Promotion
- Approach: Promote your podcast across various marketing channels, including your website, email newsletters, and social media platforms. Use cross-promotion to reach a wider audience and drive engagement.
- Example: Share snippets, quotes, and highlights from podcast episodes on LinkedIn and Twitter to attract attention and direct followers to the full episodes.
Maintain Consistency and Quality
- Approach: Ensure that each episode is produced to a high standard and released on a consistent schedule. High-quality audio, engaging content, and a reliable release timetable build trust and anticipation among listeners.
- Example: Release new episodes bi-weekly on the same day and time, and invest in professional audio production to ensure a clear and enjoyable listening experience.
Leverage Data-Driven Insights
- Approach: Use analytics tools to track key metrics such as downloads, listener demographics, and engagement rates. Use this data to refine your content strategy, tailoring episodes to better meet the preferences and interests of your audience.
- Example: Analyze which topics and formats generate the most engagement and focus on producing similar content, adjusting your approach based on listener feedback and data insights.

By implementing these strategies, a B2B podcast can significantly boost brand engagement, creating a loyal and interactive audience that values the insights and content your brand provides.

Ready to grow your B2B brand with a podcast?

THOUGHT LEADERSHIP WITH A B2B PODCAST

Expert Interviews and Guest Appearances:

By featuring interviews with industry experts, influencers, and thought leaders, a B2B podcast can showcase your brand’s connections and knowledge within your industry. This not only provides valuable insights to listeners but also positions the brand as a key player in your sector.

In-Depth Analysis and Trends:

Regularly discussing the latest industry trends, market insights, and in-depth analyses on the podcast demonstrates the brand’s expertise and commitment to staying ahead of industry developments. This establishes the brand as a go-to source for reliable and up-to-date industry information.

Educational Content and Tips:

Offering educational content, such as industry insights, expert interviews, and practical advice on navigating business challenges, helps to build trust with the audience. By providing valuable knowledge and resources, the brand can reinforce its authority and thought leadership in the B2B sector.

Thought-Provoking Discussions and Perspectives:

Engaging in thought-provoking discussions on industry challenges, innovations, and the future of business can position the brand as a forward-thinking leader. By sharing unique perspectives and fostering meaningful conversations, the podcast can elevate the brand’s status as a thought leader in the B2B sector.

Meet your Team

Meet the team to craft your B2B podcast. We build our teams to fit with your brand and business objectives.

Executive Producer

Oversees the entire podcast production process, ensuring alignment with the brand’s vision and strategic goals.

Producer

Manages the day-to-day operations of the podcast, including coordinating guests, scripting, and supervising recording sessions.

Tech

Handles all technical aspects of podcast production, including audio recording, editing, and sound quality optimization.

Audience Growth Specialist

Develops and implements strategies to increase podcast listenership and engagement through marketing and promotional activities.

Project Lead

Coordinates the efforts of the production team, manages timelines, and ensures that the podcast project stays on track and meets deadlines.

Process

At JAR Audio, we produce compelling B2B podcasts that not only engage your audience but also solve your business problems by fostering meaningful connections. Our dedication to creating exceptional podcasts revolves around five key elements:

Listening to the needs of your brand and audience
Captivating storytelling
Engaging conversations
Shareable content
Outstanding audio quality

By adopting a holistic approach and employing a diverse team of experts, we craft podcasts that not only resonate with your audience but also address your business challenges, ensuring listeners keep coming back for more.

We Produce Your Podcast Using a Proven 8-Step Process, Tailored to Meet Your Unique Business Objectives:

1. Prepare

Introducing our JAR bespoke strategy workshop, designed to kick off our collaborative partnership while finding the perfect show that solves your business problem and creates magic for listeners simultaneously. The 4-session workshop, available remotely or in-person, delves into a variety of crucial aspects of your brand’s podcast journey:

Stakeholder Listening Sessions
Identifying Business Problems
Defining Core Values
Target Audience Analysis
Desired Outcomes
Value Proposition
Market Landscape
Format Selection
Guest Considerations
Audience Growth Exploration

Together, we will elevate your brand’s voice and maximize your podcast’s impact.

Output: 4-Session Strategy Workshop

2. Plan

The JAR program development process is tailored for progressive B2B marketers seeking to create a podcast that resonates with their target audience while addressing their business challenges.

During the second, third, and fourth workshop sessions we’ll collaboratively tackle:

Ongoing Creative Ideation and Scoping
In-depth Topic Research
Crafting a Compelling Season Arc
Establishing an Efficient Production Timeline

Additionally, we’ll collaborate to:

Understand your Marketing Ecosystem
Determine Best Practices for Content Promotion

Upon completion of the entire workshop, we’ll have the necessary foundation to develop your Production Timeline, Audience Growth Strategy, and a Final Show Bible.

Together, we will create a podcast format and editorial direction that captivates your audience and achieves your brand’s goals.

Output: Final Show Treatment Document | Go-To-Market & Audience Growth Strategy Document | Production Timeline

3. Pre-Production

As we embark on the journey to create your podcast, our focus is on structuring the production as smartly and efficiently as possible, ensuring a seamless experience for your team, guests, and anyone involved in the production.

Our comprehensive approach includes:

In-depth Topic Research
Discovering powerful stories aligned with episode goals
Creating a 5-Star Guest Experience
Developing an On-Brand Guest Strategy
Guest Chasing and Booking
Guest Audio Check and Equipment Delivery/Setup
Conducting Pre-Interviews
Crafting Host Question Lines
Scripting
Voice Talent Search
Host Contracting
Securing Guest Waivers

Once the plans are in place, our team of audio engineers and editors will expertly capture and edit your remote interview-based podcast episodes, ensuring exceptional audio quality and a smooth process for hosts and guests alike.

4. Production

Our world-class production process is led by a dedicated team of Project Leads, Producers, and Editors. We cater to B2B brands looking for a high-quality, collaborative approach by offering:

Weekly Client Collaboration Sessions
Remote and On-site Recording
Video Capture
Client Involvement in Recording Sessions
Narration and Pickups
Show Artwork Design

Our process ensures a seamless experience for everyone involved. We conduct technical audits, provide recording gear when necessary, or set up host and guests at a studio.

Our in-house audio engineers and editors capture exceptional audio, delivering a top-notch podcast experience that aligns with your brand’s values and goals.

5. Post-Production

As we craft your podcast episodes, our goal is to wow your audience and achieve maximum listen-length, ensuring the greatest ROI.

Our comprehensive approach includes:

Three rounds of revisions for your approval (Paper, Rough, Fine)
Video editing
Output of transcripts
Writing of episode titles and descriptions
Writing of metadata

Our skilled Producers prepare a paper edit for the Sound Editor to follow, leading to the development of a rough cut sent to you for approval. Once we confirm your satisfaction, we create a fine cut with music and SFX.

Simultaneously, our team prepares cut-downs, waveform videos, and teaser clips for marketing purposes. You can rest easy knowing that our seasoned Project Lead, an exclusive role for JAR Audio clients, is managing the entire process.

6. Push

Our dedicated team ensures a phenomenal listening experience for your audience by formatting the online hosting environment and making your podcast easily accessible.

In the style of do-it-all-for-you service, we provide:

Setting up the Host Server
Connecting to Top Podcast Directories
Connection to Audience Measurement Stack
Quality Control
Distribution of the Podcast

Our technical team connects your podcast to major directories like Apple, Spotify, Google Music, YouTube, Amazon Music, and others, using a host server. As the list of popular directories evolves, there’s no need for your team to worry—we’ve got you covered.

Output: Setting Up Host Server | Connecting to Top Podcast Directories | Connection to Audience Measurement Stack | Quality Control | Distribution of Podcast

7. Promote

With a deep understanding of your target audience, the JAR team uncovers the secret powers of your organization and leverages them to grow your audience.

We execute a bespoke marketing strategy tailored to your brand, launching your podcast and sustaining audience growth.

Our comprehensive approach includes:

Graphic Design
Copywriting
Content Strategy
Landing Page Consultation
Cross-Promotion
Podcast Directory Pitching
Leveraging Owned Channels
Media Buying
Creative Execution

Our unique plans are crafted based on your audience, budget, and goals. We design cover art, social assets, and provide guidance for landing pages, content marketing, spotlighting, cross-promotion, and paid media to ensure the success of your podcast.

8. Pull

As your podcast goes live and attracts listeners, JAR’s Audience Growth team analyzes and interprets episode and audience data to help you understand your brand’s growth.

We provide:

Custom Analytics Reports
Weekly Analysis
Brand Lift Studies
Audience Surveys
Conversion Tracking
Media Buy Performance
Social Listening

The data comprises two distinct types:

Consumption Data, which reveals the listen-through rate and audience engagement patterns
Analytics, which offer insights into downloads, listener demographics, devices used, and more

Complexities aside, our team ensures you have real-time access to this data and simplifies it through monthly reports, helping you make data-driven decisions for your podcast’s ongoing success.

Choosing your format

A branded podcast provides a unique platform for your B2B brand to connect with your audience through audio and video storytelling. However, with a range of formats available, it can be challenging to determine which one is best suited for your brand’s specific marketing challenge.

At JAR Audio, we create the perfect podcast for your B2B audience, including:

Interview Format
Narrative Format
Interview/Narrative Hybrid Format
Fiction Format

How JAR Audio Can Promote and Market Your B2B Podcast

At JAR Audio, we understand that creating a high-quality podcast is only the first step; effectively promoting and marketing it is crucial to ensure its success and reach. Our comprehensive approach to podcast promotion and marketing is designed to maximize your B2B podcast’s visibility and engagement. Here’s how we can help:

Graphic Design: Our talented design team will create visually compelling cover art and promotional graphics that capture the essence of your B2B podcast, making it stand out in podcast directories and social media feeds.

Copywriting: We craft engaging and persuasive copy for episode titles, descriptions, show notes, and promotional materials that attract and retain listeners, while accurately reflecting your brand’s voice and messaging.

Content Strategy: We develop a tailored content strategy that aligns with your brand’s goals, ensuring that every piece of content we create supports the growth and visibility of your podcast.

Landing Page Consultation: We provide expert guidance on designing and optimizing your podcast’s landing page to enhance user experience, improve SEO, and convert visitors into loyal listeners.

Cross-Promotion: We leverage our extensive network to cross-promote your podcast on relevant channels, including guest appearances, collaborations with influencers, and partnerships with complementary brands.

Podcast Directory Pitching: We ensure your podcast is featured in top podcast directories like Apple Podcasts, Spotify, and others. We also pitch your podcast for editorial placements and featured spots within these platforms.

Leveraging Owned Channels: We utilize your existing marketing channels, such as your website, email newsletters, and social media profiles, to promote your podcast to your established audience, driving traffic and engagement.

Media Buying: We design and execute targeted advertising campaigns across various platforms, including social media, search engines, and podcast networks, to reach a broader audience and attract new listeners.

Creative Execution: Our creative team produces engaging promotional content, such as teaser clips, audiograms, waveform videos, and highlight reels, to share on social media and other marketing channels, sparking interest and driving listener engagement.

By implementing this holistic and tailored marketing strategy, JAR Audio ensures that your B2B podcast not only reaches but also captivates your target audience, fostering growth, engagement, and long-term success.

What our B2B Clients are Saying

“We love JAR Audio, and truly believe they are one of the best in the industry. We have received countless compliments on the production quality of the show. We also had so much fun every step of the way - from brainstorming the initial concept to the weekly check-ins to the behind-the-scenes recording sessions. We hit the jackpot with this team with bringing our ideas and ambitions to life.”

Kathleen McMahon

Allianz Trade

“We’re excited to continue partnering with JAR. Our experience with them has been amazing, from their consistent and efficient communications, to their ingenious creativity and their superb production quality. We look forward to creating more together in the time to come!”

Andrea Marquez

Amazon

Ready to grow?

Join the Q&A Webinar

with Steve Pratt, Author of the hit book Earn It

B2B podcasts that perform

Launch your B2B podcast with JAR Audio

B2B Companies Trust Us To Deliver Podcasts That Perform.

Why Financial Brands Need JAR Audio, the #1 B2B Podcast Agency

PROVEN PODCAST RESULTS

Why JAR is the Right Agency for Your B2B Podcast

Why Your B2B Brand Needs a Podcast

The Success of Amazon's "This Is Small Business"

The Success of "Infernal Communication" by Staffbase

5

Ways a B2B Podcast Can Increase Brand Engagement:

THOUGHT LEADERSHIP WITH A B2B PODCAST

Expert Interviews and Guest Appearances:

In-Depth Analysis and Trends:

Educational Content and Tips:

Thought-Provoking Discussions and Perspectives:

Meet your Team

Process

We Produce Your Podcast Using a Proven 8-Step Process, Tailored to Meet Your Unique Business Objectives:

1. Prepare

2. Plan

3. Pre-Production

4. Production

5. Post-Production

6. Push

7. Promote

8. Pull

Choosing your format

How JAR Audio Can Promote and Market Your B2B Podcast

What our B2B Clients are Saying

GREAT PODCASTS ARE GOOD FOR BUSINESS

Proud Partners with

JOIN OUR NEWSLETTER

Contact Us

Contact us

Contact Us

B2B podcasts that perform

Launch your B2B podcast with JAR Audio

B2B Companies Trust Us To Deliver Podcasts That Perform.

Why Financial Brands Need JAR Audio, the #1 B2B Podcast Agency

PROVEN PODCAST RESULTS

Why JAR is the Right Agency for Your B2B Podcast​

Why Your B2B Brand Needs a Podcast

The Success of Amazon's "This Is Small Business"​

The Success of "Infernal Communication" by Staffbase

5

Ways a B2B Podcast Can Increase Brand Engagement:

THOUGHT LEADERSHIP WITH A B2B PODCAST

Expert Interviews and Guest Appearances:​

In-Depth Analysis and Trends: ​

Educational Content and Tips:​

Thought-Provoking Discussions and Perspectives:

Meet your Team

Process

We Produce Your Podcast Using a Proven 8-Step Process, Tailored to Meet Your Unique Business Objectives:

1. Prepare

2. Plan

3. Pre-Production

4. Production

5. Post-Production

6. Push

7. Promote

8. Pull

Choosing your format

How JAR Audio Can Promote and Market Your B2B Podcast

What our B2B Clients are Saying

Related Posts

GREAT PODCASTS ARE GOOD FOR BUSINESS

Proud Partners with

JOIN OUR NEWSLETTER

Contact Us

Contact us

Contact Us

Why JAR is the Right Agency for Your B2B Podcast

The Success of Amazon's "This Is Small Business"

Expert Interviews and Guest Appearances:

In-Depth Analysis and Trends:

Educational Content and Tips: