with Steve Pratt, Author of the hit book Earn It

Podcasts that Perform for Consulting Brands

Launch your consulting brand's podcast with JAR Audio

Increase engagement through great storytelling, showcase thought leadership, and grow brand lift with a podcast for your consulting brand. 

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A podcast production studio with consultants working on content, featuring microphones, audio equipment, and consulting-themed decorations like charts, graphs, and business icons.

Consulting Firms & Other Top Brands Trust Us To Deliver Podcasts That Perform.

Why Consulting Brands Need JAR Audio, the #1 Consultant Podcast Agency

Leveraging podcasts is now crucial for consulting brands aiming to engage with their audience in a captivating and impactful manner. As the #1 B2B podcast agency, JAR Audio creates award-winning podcasts designed to enhance your brand recognition, solidify your position as an industry leader, and foster meaningful connections with your prospective clients.

With extensive experience producing successful consulting braand and B2B podcasts like “Redefiners“, by Russell Reynolds Associates for the C-Suite, “Disruptors” by RBC for business leaders, and “Wheel of Risk” by Allianz International Trade for those seeking trade insurance, our expertise ensures that your consulting brand connects with its audience in a meaningful and engaging way. At JAR Audio, we understand the unique challenges and opportunities in the consulting landscape, and we tailor our approach to meet your specific business objectives, helping you tell compelling stories that resonate with your audience.

JAR has produced and marketed audio and video podcasts in most verticals:

  • Healthcare
  • Consulting
  • Technology
  • Mining
  • Financial
  • Consumer Goods
  • Education
  • Real Estate

By partnering with JAR Audio, consulting brands can leverage the power of podcasts to share industry insights, showcase thought leadership, and build lasting relationships with their audience. Contact us today to discuss how we can help your consulting brand succeed in the world of podcasting.

 
Bar chart comparing the average listen-length percentage per episode for three agencies. JAR Audio, labeled as a travel podcast agency, has the highest listen-length at over 80%, while Agency 1 and Agency 2 have around 60%.

PROVEN PODCAST RESULTS

Our results speak for themselves; JAR Audio produces B2B podcasts that perform for consulting brands. Our podcasts are designed to meet your business objectives and deliver the results that you deserve.

  • Top 10 B2B podcasts
  • 85% average consumption rate per episode
  • Millions of downloads
  • Most clients see increase in brand lift
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  • Audio and Video production 
  • The best client service in the industry
  • Dedicated audience growth specialists
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Why JAR is the Right Agency for Your Consulting Brand's Podcast​

When it comes to selecting the perfect B2B podcast agency, it’s essential to understand what sets each agency apart. With our proven track record and comprehensive range of services, JAR Audio is confident that we can help your consulting brand meet its business objectives. Here’s why you should choose us as your B2B podcast agency:

Expertise in B2B Podcasting: Our team comprises seasoned professionals specializing in B2B podcasting. We understand industry trends, best practices, and strategies that work specifically for consulting brands like Bain & Company, McKinsey, Booz Allen Hamilton, EY, and Accenture. By partnering with us, you can leverage our expertise to create compelling content that resonates with your target audience.

Customized Solutions: We believe every consulting brand is unique and requires a tailored approach. We take the time to understand your brand, goals, and target audience to develop a customized podcasting strategy that aligns with your business objectives. From concept development to production and distribution, we provide end-to-end solutions that cater to your specific needs.

High-Quality Production: We are committed to delivering podcasts of the highest quality. Our team uses state-of-the-art equipment, professional editing software, and experienced sound engineers to ensure your podcasts sound crisp and professional. Many of our podcasts have won awards on the world stage.

Extensive Network: As a top B2B podcast agency, we have built an extensive network of industry experts, influencers, and thought leaders. We leverage these connections to secure high-profile guests for your podcasts, providing you with valuable insights and enhancing your credibility in the consulting industry.

Measurable Results: We believe in the power of data-driven marketing. With our advanced analytics tools, we track key metrics such as downloads, engagement, and conversions to measure the success of your podcasting initiatives. This data allows us to make informed decisions and optimize your podcasting strategy for maximum impact.

Proven Experience: With extensive experience producing successful B2B podcasts for Deloitte and Russell Reynolds Associates, we have the expertise needed to elevate your consulting brand’s storytelling and engagement.

Contact us today to discuss how we can help your consulting brand succeed in the world of podcasting.

Why Your Consulting Brand Needs a Podcast

Podcasts have emerged as the most powerful medium to engage audiences in a personal and immersive way. For consulting brands like Bain & Company, McKinsey, Booz Allen Hamilton, EY, and Accenture, a podcast offers an unparalleled opportunity to share industry insights, expert interviews, and thought leadership content that resonates deeply with listeners. Unlike other forms of content, podcasts allow you to create a direct and intimate connection with your audience, building trust and loyalty over time.

By leveraging the growing popularity of podcasts, your consulting brand can enhance its visibility, establish itself as an industry thought leader, and create a community of engaged professionals who turn to your brand for valuable insights and guidance. At JAR Audio, we have extensive experience producing podcasts for leading firms like Deloitte and Russell Reynolds Associates, ensuring your content is compelling and impactful. A podcast is not just a marketing tool; it’s a platform to bring your brand’s voice to life and foster meaningful connections within your industry.

The Success of Russell Reynolds Associate's "Redefiners"​

JAR Audio collaborated with Russell Reynolds Associates to produce “Redefiners,” a provocative podcast that explores how daring leaders from various industries are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. This series has garnered significant recognition, winning the Bronze for Best Interview or Talk Show at the 2023 Signal Awards. “Redefiners” not only showcases transformative leadership but also engages a global audience, solidifying Russell Reynolds Associates as a thought leader in executive leadership and organizational transformation.

5

Ways Podcasts Can Increase Brand Engagement for a Consulting Firm:

  • Showcase Thought Leadership and Expertise

    • Approach: Feature in-depth discussions with industry experts, thought leaders, and senior consultants on current trends, challenges, and innovations within the consulting sector.
    • Benefit: Positions your brand as a leading authority, attracting listeners who seek expert insights and guidance.
  • Create Valuable Educational Content

    • Approach: Develop episodes that offer practical advice, case studies, and success stories that demonstrate your firm’s methodologies and solutions to common business problems.
    • Benefit: Provides listeners with actionable insights, building trust and loyalty as they view your brand as a valuable resource for knowledge.
  • Engage with Interactive and Q&A Sessions

    • Approach: Host live Q&A sessions or interactive episodes where listeners can submit questions and get answers from top consultants.
    • Benefit: Fosters a sense of community and engagement by directly involving your audience in the conversation, enhancing their connection to your brand.
  • Leverage Client Success Stories and Testimonials

    • Approach: Highlight successful projects and client transformations through detailed case studies and testimonials, showcasing the tangible impact of your consulting services.
    • Benefit: Demonstrates real-world value and effectiveness of your services, enhancing credibility and encouraging potential clients to engage with your brand.
  • Promote Cross-Channel Content Integration

    • Approach: Integrate your podcast content with other marketing channels such as blogs, social media, and email newsletters. Share episode highlights, quotes, and teasers to drive traffic to your podcast.
    • Benefit: Expands your reach and visibility across multiple platforms, increasing engagement by attracting listeners from various touchpoints within your brand’s ecosystem.
Read to grow your company with a relationship building podcast?

THOUGHT LEADERSHIP WITH A PODCAST FOR YOUR CONSULTING FIRM

Expert Interviews and Guest Appearances:

By featuring interviews with industry experts, influencers, and thought leaders, a B2B podcast can showcase your brand’s connections and knowledge within your industry. This not only provides valuable insights to listeners but also positions the brand as a key player in your sector.

In-Depth Analysis and Trends:

Regularly discussing the latest industry trends, market insights, and in-depth analyses on the podcast demonstrates the brand’s expertise and commitment to staying ahead of industry developments. This establishes the brand as a go-to source for reliable and up-to-date industry information.

Educational Content and Tips:

Providing educational content, such as industry insights, expert interviews, and practical advice on navigating business challenges, helps to build trust with your audience. By offering valuable knowledge and resources, your consulting brand can reinforce its authority and thought leadership within the consulting sector.

Thought-Provoking Discussions and Perspectives:

Engaging in thought-provoking discussions on business challenges, innovations, and the future of the consulting industry can position your brand as a forward-thinking leader. By sharing unique perspectives and fostering meaningful conversations, your podcast can elevate your brand’s status as a thought leader in the consulting sector.

Meet your Team

Meet the team to craft your financial brand’s podcast. We build our teams to fit with your brand and business objectives.

Podcast host recording with sound waves, symbolizing podcast content creation.

Executive Producer

Oversees the entire podcast production process, ensuring alignment with the brand’s vision and strategic goals.

Indigenous podcast studio with cultural artwork and a podcast producer and host in discussion.

Producer

Manages the day-to-day operations of the podcast, including coordinating guests, scripting, and supervising recording sessions.

Image of a professional podcast studio setup for B2B podcast production, featuring a microphone, headphones, and a computer with sound editing software in a modern studio.

Tech

Handles all technical aspects of podcast production, including audio recording, editing, and sound quality optimization.

Icons representing marketing and distribution in podcast production, including social media and analytics.

Audience Growth Specialist

Develops and implements strategies to increase podcast listenership and engagement through marketing and promotional activities.

A diverse group of people using smartphones, tablets, and laptops to listen to podcasts, representing the podcast audience.

Project Lead

Coordinates the efforts of the production team, manages timelines, and ensures that the podcast project stays on track and meets deadlines.

Process

At JAR Audio, we produce compelling podcasts for financial brands that not only engage your audience but also solve your business challenges by fostering meaningful connections. Our dedication to creating exceptional podcasts revolves around five key elements:

  • Listening to the needs of your brand and audience
  • Captivating storytelling
  • Engaging conversations
  • Shareable content
  • Outstanding audio quality

By adopting a holistic approach and employing a diverse team of experts, we craft podcasts that resonate with your audience and address your business challenges, ensuring listeners keep coming back for more.

We Produce Your Podcast Using a Proven 8-Step Process, Tailored to Meet Your Unique Business Objectives:

 

1. Prepare

Introducing our JAR bespoke strategy workshop, designed to kick off our collaborative partnership while finding the perfect show that solves your business problem and captivates listeners. The 4-session workshop, available remotely or in-person, delves into a variety of crucial aspects of your brand’s podcast journey:

  • Stakeholder Listening Sessions
  • Identifying Business Problems
  • Defining Core Values
  • Target Audience Analysis
  • Desired Outcomes
  • Value Proposition
  • Market Landscape
  • Format Selection
  • Guest Considerations
  • Audience Growth Exploration

Together, we will elevate your brand’s voice and maximize your podcast’s impact.

Output: 4-Session Strategy Workshop

2. Plan

The JAR program development process is tailored for financial brand marketers seeking to create a podcast that resonates with their target audience while addressing their business challenges.

During the second, third, and fourth workshop sessions we’ll collaboratively tackle:

  • Ongoing Creative Ideation and Scoping
  • In-depth Topic Research
  • Crafting a Compelling Season Arc
  • Establishing an Efficient Production Timeline

Additionally, we’ll collaborate to:

  • Understand your Marketing Ecosystem
  • Determine Best Practices for Content Promotion

Upon completion of the entire workshop, we’ll have the necessary foundation to develop your Production Timeline, Audience Growth Strategy, and a Final Show Bible.

Together, we will create a podcast format and editorial direction that captivates your audience and achieves your brand’s goals.

Output: Final Show Treatment Document | Go-To-Market & Audience Growth Strategy Document | Production Timeline

3. Pre-Production

As we embark on the journey to create your podcast, our focus is on structuring the production as smartly and efficiently as possible, ensuring a seamless experience for your team, guests, and anyone involved in the production.

Our comprehensive approach includes:

  • In-depth Topic Research
  • Discovering powerful stories aligned with episode goals
  • Creating a 5-Star Guest Experience
  • Developing an On-Brand Guest Strategy
  • Guest Chasing and Booking
  • Guest Audio Check and Equipment Delivery/Setup
  • Conducting Pre-Interviews
  • Crafting Host Question Lines
  • Scripting
  • Voice Talent Search
  • Host Contracting
  • Securing Guest Waivers

Once the plans are in place, our team of audio engineers and editors will expertly capture and edit your remote interview-based podcast episodes, ensuring exceptional audio quality and a smooth process for hosts and guests alike.

Output: Topic Research | Powerful Stories | 5-Star Guest Experience | On-Brand Guest Strategy | Guest Chasing & Booking | Guest Audio Check & Equipment Setup | Pre-Interviews | Host Question Lines | Host Contracting | Guest Waivers

4. Production

Our world-class production process is led by a dedicated team of Project Leads, Producers, and Editors. We cater to financial brands looking for a high-quality, collaborative approach by offering:

  • Weekly Client Collaboration Sessions
  • Remote and On-site Recording
  • Video Capture
  • Client Involvement in Recording Sessions
  • Narration and Pickups
  • Show Artwork Design

Our process ensures a seamless experience for everyone involved. We conduct technical audits, provide recording gear when necessary, or set up hosts and guests at a studio.

Our in-house audio engineers and editors capture exceptional audio, delivering a top-notch podcast experience that aligns with your brand’s values and goals.

Output: Weekly Client Collaboration Sessions | Remote and On-Site Recording | Video Capture | Client Involvement in Recording Sessions | Narration | Pickups | Show Artwork Design

5. Post-Production

As we craft your podcast episodes, our goal is to wow your audience and achieve maximum listen-length, ensuring the greatest ROI.

Our comprehensive approach includes:

  • Three rounds of revisions for your approval (Paper, Rough, Fine)
  • Video editing
  • Output of transcripts
  • Writing of episode titles and descriptions
  • Writing of metadata

Our skilled Producers prepare a paper edit for the Sound Editor to follow, leading to the development of a rough cut sent to you for approval. Once we confirm your satisfaction, we create a fine cut with music and SFX.

Simultaneously, our team prepares cut-downs, waveform videos, and teaser clips for marketing purposes. You can rest easy knowing that our seasoned Project Lead, an exclusive role for JAR Audio clients, is managing the entire process.

Output: 3 Rounds of Revisions (Paper, Rough, Fine) | Video Edit | WAV & MP3 Files | MOV Files | Transcript | Episode Titles | Episode Description | Metadata

6. Push

Our dedicated team ensures a phenomenal listening experience for your audience by formatting the online hosting environment and making your podcast easily accessible.

In the style of do-it-all-for-you service, we provide:

  • Setting up the Host Server
  • Connecting to Top Podcast Directories
  • Connection to Audience Measurement Stack
  • Quality Control
  • Distribution of the Podcast

Our technical team connects your podcast to major directories like Apple, Spotify, Google Music, YouTube, Amazon Music, and others, using a host server. As the list of popular directories evolves, there’s no need for your team to worry—we’ve got you covered.

Output: Setting Up Host Server | Connecting to Top Podcast Directories | Connection to Audience Measurement Stack | Quality Control | Distribution of Podcast

7. Promote

With a deep understanding of your target audience, the JAR team uncovers the secret powers of your organization and leverages them to grow your audience.

We execute a bespoke marketing strategy tailored to your brand, launching your podcast and sustaining audience growth.

Our comprehensive approach includes:

  • Graphic Design
  • Copywriting
  • Content Strategy
  • Landing Page Consultation
  • Cross-Promotion
  • Podcast Directory Pitching
  • Leveraging Owned Channels
  • Media Buying
  • Creative Execution

Our unique plans are crafted based on your audience, budget, and goals. We design cover art, social assets, and provide guidance for landing pages, content marketing, spotlighting, cross-promotion, and paid media to ensure the success of your podcast.

Output: Graphic Design | Copywriting | Content Strategy | Landing Page Consultation | Cross-Promotion | Podcast Directory Pitching | Leveraging Owned Channels | Media Buying | Creative Execution

8. Pull

As your podcast goes live and attracts listeners, JAR’s Audience Growth team analyzes and interprets episode and audience data to help you understand your brand’s growth.

We provide:

  • Custom Analytics Reports
  • Weekly Analysis
  • Brand Lift Studies
  • Audience Surveys
  • Conversion Tracking
  • Media Buy Performance
  • Social Listening

The data comprises two distinct types:

  • Consumption Data, which reveals the listen-through rate and audience engagement patterns
  • Analytics, which offer insights into downloads, listener demographics, devices used, and more

Complexities aside, our team ensures you have real-time access to this data and simplifies it through monthly reports, helping you make data-driven decisions for your podcast’s ongoing success.

Output: Custom Analytics Reports | Weekly Analysis | Brand Lift Studies | Audience Surveys | Conversion Tracking | Media Buy Performance | Social

Choosing your format

A branded podcast provides a unique platform for your B2B brand to connect with your audience through audio and video storytelling. However, with a range of formats available, it can be challenging to determine which one is best suited for your brand’s specific marketing challenge.

At JAR Audio, we create the perfect podcast for your B2B audience, including:

  • Interview Format
  • Narrative Format
  • Interview/Narrative Hybrid Format
  • Fiction Format

How JAR Audio Can Promote and Market Your Financial Brand's Podcast

At JAR Audio, we understand that creating a high-quality podcast is only the first step; effectively promoting and marketing it is crucial to ensure its success and reach. Our comprehensive approach to podcast promotion and marketing is designed to maximize your financial podcast’s visibility and engagement. Here’s how we can help:

Graphic Design: Our talented design team will create visually compelling cover art and promotional graphics that capture the essence of your financial podcast, making it stand out in podcast directories and social media feeds.

Copywriting: We craft engaging and persuasive copy for episode titles, descriptions, show notes, and promotional materials that attract and retain listeners, while accurately reflecting your brand’s voice and messaging.

Content Strategy: We develop a tailored content strategy that aligns with your brand’s goals, ensuring that every piece of content we create supports the growth and visibility of your podcast.

Landing Page Consultation: We provide expert guidance on designing and optimizing your podcast’s landing page to enhance user experience, improve SEO, and convert visitors into loyal listeners.

Cross-Promotion: We leverage our extensive network to cross-promote your podcast on relevant channels, including guest appearances, collaborations with influencers, and partnerships with complementary brands.

Podcast Directory Pitching: We ensure your podcast is featured in top podcast directories like Apple Podcasts, Spotify, and others. We also pitch your podcast for editorial placements and featured spots within these platforms.

Leveraging Owned Channels: We utilize your existing marketing channels, such as your website, email newsletters, and social media profiles, to promote your podcast to your established audience, driving traffic and engagement.

Media Buying: We design and execute targeted advertising campaigns across various platforms, including social media, search engines, and podcast networks, to reach a broader audience and attract new listeners.

Creative Execution: Our creative team produces engaging promotional content, such as teaser clips, audiograms, waveform videos, and highlight reels, to share on social media and other marketing channels, sparking interest and driving listener engagement.

By implementing this holistic and tailored marketing strategy, JAR Audio ensures that your financial podcast not only reaches but also captivates your target audience, fostering growth, engagement, and long-term success.

What our Clients are Saying

“We 10x'ed our downloads in the early days of working with JAR. Elevating the show's storytelling, improving the audio quality and executing a marketing strategy led us to see these results immediately. Since then we have achieved great success with steady audience growth, and are now considered a household name in terms of top Canadian business podcasts. I don't believe this would have happened without JAR.”
Jennifer Marron Head Shot
Jen Marron
Marketing Director, RBC
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