PODCASTS THAT PERFORM FOR FINANCIAL BRANDS
Launch your financial brand podcast with JAR Audio
Increase engagement through great storytelling, showcase thought leadership, and grow brand lift with a podcast for your financial brand.
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Why JAR Audio is the Leading Podcast Agency for Financial Brands
Leveraging podcasts is now crucial for B2B financial brands aiming to engage with their audience in a captivating and impactful manner. As the #1 B2B podcast agency, JAR Audio creates award-winning podcasts designed to enhance your brand recognition, solidify your position as an industry leader, and foster meaningful connections with your prospective clients.
With extensive experience producing successful B2B podcasts like “Disruptors” by RBC for business leaders, “Build It Braver” by AMEX for SMBs, and “Unreasonable Impact: Food Solutions” by Barclays (plus many more), our expertise ensures that your financial brand connects with its audience in a meaningful and engaging way. At JAR Audio, we understand the unique challenges and opportunities in the financial landscape, and we tailor our approach to meet your specific business objectives, helping you tell compelling stories that resonate with your audience.
By partnering with us, your financial brand can leverage the power of podcasts to share insightful industry trends, expert advice, and innovative solutions, establishing your brand as a thought leader and trusted resource in the financial sector. Our comprehensive approach ensures that every podcast we produce is aligned with your strategic goals and delivers measurable results, fostering long-term engagement and loyalty among your target audience.
Proven FINANCIAL podcasting
Our results speak for themselves; JAR Audio produces podcasts that perform for financial brands. Our podcasts are designed to meet your business objectives and deliver the results that you deserve.
- Top 10 financial podcasts
- 85% average consumption rate per episode
- Millions of downloads
- Most clients see increase in brand lift
- Audio and Video production
- The best client service in the industry
- Dedicated audience growth specialists
Why JAR is the Right Agency for Your Financial Brand's Podcast
When it comes to selecting the perfect podcast agency, it’s essential to understand what sets each agency apart. With our proven track record and comprehensive range of services, JAR Audio is confident that we can help your financial brand meet its business objectives. Here’s why you should choose us as your podcast agency:
Expertise in Financial Podcasting: Our team comprises seasoned professionals specializing in financial podcasting. We understand industry trends, best practices, and strategies that work specifically for financial brands. By partnering with us, you can leverage our expertise to create compelling content that resonates with your target audience.
Customized Solutions: We believe every financial brand is unique and requires a tailored approach. We take the time to understand your brand, goals, and target audience to develop a customized podcasting strategy that aligns with your business objectives. From concept development to production and distribution, we provide end-to-end solutions that cater to your specific needs.
High-Quality Production: We are committed to delivering podcasts of the highest quality. Our team uses state-of-the-art equipment, professional editing software, and experienced sound engineers to ensure your podcasts sound crisp and professional. Many of our podcasts have won awards on the world stage.
Extensive Network: As a top financial podcast agency, we have built an extensive network of industry experts, influencers, and thought leaders. We leverage these connections to secure high-profile guests for your podcasts, providing valuable insights and enhancing your credibility in the financial industry.
Measurable Results: We believe in the power of data-driven marketing. With our advanced analytics tools, we track key metrics such as downloads, engagement, and conversions to measure the success of your podcasting initiatives. This data allows us to make informed decisions and optimize your podcasting strategy for maximum impact.
Proven Experience: With extensive experience producing successful financial podcasts like “Disruptors” by RBC for business leaders, “Build It Braver” by AMEX for SMBs, and “Unreasonable Impact: Food Solutions” by Barclays, we have the expertise needed to elevate your financial brand’s storytelling and engagement.
Contact us today to discuss how we can help your financial brand succeed in the world of podcasting.
Why Financial Brands Should Leverage Podcasts
The Success of RBC's "Disruptors" Podcast
5
Ways A Financial Brand's Podcast Can Increase Brand Engagement:
Deliver Expert Insights and Thought Leadership
- Approach: Feature interviews with industry leaders, financial experts, and influential voices in the sector. Provide in-depth analyses and discussions on current financial trends, market movements, and economic forecasts.
- Example: A financial brand can invite renowned economists and investment strategists to discuss the implications of new economic policies, offering listeners valuable perspectives and actionable advice.
Create Interactive and Educational Content
- Approach: Develop content that educates your audience about complex financial topics in an engaging way. Use listener Q&A segments, case studies, and explainer episodes to simplify intricate subjects.
- Example: Host a series of episodes focused on demystifying investment strategies, where listeners can submit their questions beforehand and receive tailored advice from financial experts.
Leverage Multi-Channel Promotion
- Approach: Promote the podcast across various marketing channels, including your website, social media platforms, email newsletters, and through partnerships with other financial influencers or brands.
- Example: Share highlights, teaser clips, and key takeaways from podcast episodes on LinkedIn and Twitter, linking back to the full episodes to drive traffic and engagement.
Engage with a Narrative Approach
- Approach: Use storytelling to make financial topics more relatable and engaging. Share real-life success stories, client testimonials, and behind-the-scenes looks at financial decision-making processes.
- Example: Create a series of episodes that follow the journey of a small business navigating financial challenges, showcasing how the brand’s services helped them achieve their goals.
Offer Exclusive Content and Insights
- Approach: Provide exclusive content or early access to episodes for loyal listeners or premium clients. Use the podcast to share unique insights, upcoming product launches, and special offers.
- Example: Announce an upcoming investment product or financial service exclusively on the podcast, offering listeners an early opportunity to learn about and take advantage of new offerings.
By implementing these strategies, a podcast can significantly boost engagement for a financial brand, building a loyal and interactive audience that values the insights and content provided.
Building Thought Leadership In The Financial Sector with Podcasts
Expert Interviews and Guest Appearances:
By featuring interviews with industry experts, influencers, and thought leaders, a financial podcast can showcase your brand’s connections and expertise within the financial sector. This approach not only provides valuable insights to listeners but also positions the brand as a key player in the industry.
In-Depth Analysis and Trends:
Regularly discussing the latest industry trends, market insights, and in-depth analyses on the podcast demonstrates the brand’s expertise and commitment to staying ahead of industry developments. This establishes the brand as a go-to source for reliable and up-to-date industry information.
Educational Content and Tips:
Offering educational content, such as financial insights, expert interviews, and practical advice on navigating economic challenges, helps to build trust with the audience. By providing valuable knowledge and resources, the brand can reinforce its authority and thought leadership in the financial sector.
Thought-Provoking Discussions and Perspectives:
Engaging in thought-provoking discussions on financial challenges, innovations, and the future of the economy can position the brand as a forward-thinking leader. By sharing unique perspectives and fostering meaningful conversations, the podcast can elevate the brand’s status as a thought leader in the financial sector.
Meet your Team
Meet the team to craft your financial brand’s podcast. We build our teams to fit with your brand and business objectives.
Executive Producer
Oversees the entire podcast production process, ensuring alignment with the brand’s vision and strategic goals.
Producer
Manages the day-to-day operations of the podcast, including coordinating guests, scripting, and supervising recording sessions.
Tech
Handles all technical aspects of podcast production, including audio recording, editing, and sound quality optimization.
Audience Growth Specialist
Develops and implements strategies to increase podcast listenership and engagement through marketing and promotional activities.
Project Lead
Coordinates the efforts of the production team, manages timelines, and ensures that the podcast project stays on track and meets deadlines.
Process
At JAR Audio, we produce compelling podcasts for financial brands that not only engage your audience but also solve your business challenges by fostering meaningful connections. Our dedication to creating exceptional podcasts revolves around five key elements:
- Listening to the needs of your brand and audience
- Captivating storytelling
- Engaging conversations
- Shareable content
- Outstanding audio quality
By adopting a holistic approach and employing a diverse team of experts, we craft podcasts that resonate with your audience and address your business challenges, ensuring listeners keep coming back for more.
We Produce Your Podcast Using a Proven 8-Step Process, Tailored to Meet Your Unique Business Objectives:
1. Prepare
Introducing our JAR bespoke strategy workshop, designed to kick off our collaborative partnership while finding the perfect show that solves your business problem and captivates listeners. The 4-session workshop, available remotely or in-person, delves into a variety of crucial aspects of your brand’s podcast journey:
- Stakeholder Listening Sessions
- Identifying Business Problems
- Defining Core Values
- Target Audience Analysis
- Desired Outcomes
- Value Proposition
- Market Landscape
- Format Selection
- Guest Considerations
- Audience Growth Exploration
Together, we will elevate your brand’s voice and maximize your podcast’s impact.
Output: 4-Session Strategy Workshop
2. Plan
The JAR program development process is tailored for financial brand marketers seeking to create a podcast that resonates with their target audience while addressing their business challenges.
During the second, third, and fourth workshop sessions we’ll collaboratively tackle:
- Ongoing Creative Ideation and Scoping
- In-depth Topic Research
- Crafting a Compelling Season Arc
- Establishing an Efficient Production Timeline
Additionally, we’ll collaborate to:
- Understand your Marketing Ecosystem
- Determine Best Practices for Content Promotion
Upon completion of the entire workshop, we’ll have the necessary foundation to develop your Production Timeline, Audience Growth Strategy, and a Final Show Bible.
Together, we will create a podcast format and editorial direction that captivates your audience and achieves your brand’s goals.
Output: Final Show Treatment Document | Go-To-Market & Audience Growth Strategy Document | Production Timeline
3. Pre-Production
As we embark on the journey to create your podcast, our focus is on structuring the production as smartly and efficiently as possible, ensuring a seamless experience for your team, guests, and anyone involved in the production.
Our comprehensive approach includes:
- In-depth Topic Research
- Discovering powerful stories aligned with episode goals
- Creating a 5-Star Guest Experience
- Developing an On-Brand Guest Strategy
- Guest Chasing and Booking
- Guest Audio Check and Equipment Delivery/Setup
- Conducting Pre-Interviews
- Crafting Host Question Lines
- Scripting
- Voice Talent Search
- Host Contracting
- Securing Guest Waivers
Once the plans are in place, our team of audio engineers and editors will expertly capture and edit your remote interview-based podcast episodes, ensuring exceptional audio quality and a smooth process for hosts and guests alike.
Output: Topic Research | Powerful Stories | 5-Star Guest Experience | On-Brand Guest Strategy | Guest Chasing & Booking | Guest Audio Check & Equipment Setup | Pre-Interviews | Host Question Lines | Host Contracting | Guest Waivers
4. Production
Our world-class production process is led by a dedicated team of Project Leads, Producers, and Editors. We cater to financial brands looking for a high-quality, collaborative approach by offering:
- Weekly Client Collaboration Sessions
- Remote and On-site Recording
- Video Capture
- Client Involvement in Recording Sessions
- Narration and Pickups
- Show Artwork Design
Our process ensures a seamless experience for everyone involved. We conduct technical audits, provide recording gear when necessary, or set up hosts and guests at a studio.
Our in-house audio engineers and editors capture exceptional audio, delivering a top-notch podcast experience that aligns with your brand’s values and goals.
Output: Weekly Client Collaboration Sessions | Remote and On-Site Recording | Video Capture | Client Involvement in Recording Sessions | Narration | Pickups | Show Artwork Design
5. Post-Production
As we craft your podcast episodes, our goal is to wow your audience and achieve maximum listen-length, ensuring the greatest ROI.
Our comprehensive approach includes:
- Three rounds of revisions for your approval (Paper, Rough, Fine)
- Video editing
- Output of transcripts
- Writing of episode titles and descriptions
- Writing of metadata
Our skilled Producers prepare a paper edit for the Sound Editor to follow, leading to the development of a rough cut sent to you for approval. Once we confirm your satisfaction, we create a fine cut with music and SFX.
Simultaneously, our team prepares cut-downs, waveform videos, and teaser clips for marketing purposes. You can rest easy knowing that our seasoned Project Lead, an exclusive role for JAR Audio clients, is managing the entire process.
Output: 3 Rounds of Revisions (Paper, Rough, Fine) | Video Edit | WAV & MP3 Files | MOV Files | Transcript | Episode Titles | Episode Description | Metadata
6. Push
Our dedicated team ensures a phenomenal listening experience for your audience by formatting the online hosting environment and making your podcast easily accessible.
In the style of do-it-all-for-you service, we provide:
- Setting up the Host Server
- Connecting to Top Podcast Directories
- Connection to Audience Measurement Stack
- Quality Control
- Distribution of the Podcast
Our technical team connects your podcast to major directories like Apple, Spotify, Google Music, YouTube, Amazon Music, and others, using a host server. As the list of popular directories evolves, there’s no need for your team to worry—we’ve got you covered.
Output: Setting Up Host Server | Connecting to Top Podcast Directories | Connection to Audience Measurement Stack | Quality Control | Distribution of Podcast
7. Promote
With a deep understanding of your target audience, the JAR team uncovers the secret powers of your organization and leverages them to grow your audience.
We execute a bespoke marketing strategy tailored to your brand, launching your podcast and sustaining audience growth.
Our comprehensive approach includes:
- Graphic Design
- Copywriting
- Content Strategy
- Landing Page Consultation
- Cross-Promotion
- Podcast Directory Pitching
- Leveraging Owned Channels
- Media Buying
- Creative Execution
Our unique plans are crafted based on your audience, budget, and goals. We design cover art, social assets, and provide guidance for landing pages, content marketing, spotlighting, cross-promotion, and paid media to ensure the success of your podcast.
Output: Graphic Design | Copywriting | Content Strategy | Landing Page Consultation | Cross-Promotion | Podcast Directory Pitching | Leveraging Owned Channels | Media Buying | Creative Execution
8. Pull
As your podcast goes live and attracts listeners, JAR’s Audience Growth team analyzes and interprets episode and audience data to help you understand your brand’s growth.
We provide:
- Custom Analytics Reports
- Weekly Analysis
- Brand Lift Studies
- Audience Surveys
- Conversion Tracking
- Media Buy Performance
- Social Listening
The data comprises two distinct types:
- Consumption Data, which reveals the listen-through rate and audience engagement patterns
- Analytics, which offer insights into downloads, listener demographics, devices used, and more
Complexities aside, our team ensures you have real-time access to this data and simplifies it through monthly reports, helping you make data-driven decisions for your podcast’s ongoing success.
Output: Custom Analytics Reports | Weekly Analysis | Brand Lift Studies | Audience Surveys | Conversion Tracking | Media Buy Performance | Social Listening
Choosing your format
A branded podcast provides a unique platform for your B2B brand to connect with your audience through audio and video storytelling. However, with a range of formats available, it can be challenging to determine which one is best suited for your brand’s specific marketing challenge.
At JAR Audio, we create the perfect podcast for your B2B audience, including:
- Interview Format
- Narrative Format
- Interview/Narrative Hybrid Format
- Fiction Format
HOW JAR AUDIO CAN PROMOTE AND MARKET YOUR FINANCIAL BRAND'S PODCAST
At JAR Audio, we understand that creating a high-quality podcast is only the first step; effectively promoting and marketing it is crucial to ensure its success and reach. Our comprehensive approach to podcast promotion and marketing is designed to maximize your financial podcast’s visibility and engagement. Here’s how we can help:
Graphic Design: Our talented design team will create visually compelling cover art and promotional graphics that capture the essence of your financial podcast, making it stand out in podcast directories and social media feeds.
Copywriting: We craft engaging and persuasive copy for episode titles, descriptions, show notes, and promotional materials that attract and retain listeners, while accurately reflecting your brand’s voice and messaging.
Content Strategy: We develop a tailored content strategy that aligns with your brand’s goals, ensuring that every piece of content we create supports the growth and visibility of your podcast.
Landing Page Consultation: We provide expert guidance on designing and optimizing your podcast’s landing page to enhance user experience, improve SEO, and convert visitors into loyal listeners.
Cross-Promotion: We leverage our extensive network to cross-promote your podcast on relevant channels, including guest appearances, collaborations with influencers, and partnerships with complementary brands.
Podcast Directory Pitching: We ensure your podcast is featured in top podcast directories like Apple Podcasts, Spotify, and others. We also pitch your podcast for editorial placements and featured spots within these platforms.
Leveraging Owned Channels: We utilize your existing marketing channels, such as your website, email newsletters, and social media profiles, to promote your podcast to your established audience, driving traffic and engagement.
Media Buying: We design and execute targeted advertising campaigns across various platforms, including social media, search engines, and podcast networks, to reach a broader audience and attract new listeners.
Creative Execution: Our creative team produces engaging promotional content, such as teaser clips, audiograms, waveform videos, and highlight reels, to share on social media and other marketing channels, sparking interest and driving listener engagement.
By implementing this holistic and tailored marketing strategy, JAR Audio ensures that your financial podcast not only reaches but also captivates your target audience, fostering growth, engagement, and long-term success.
What our Clients are Saying
