PODCASTS THAT PERFORM FOR TECH BRANDS
Launch your tech brand's podcast with JAR Audio
Increase engagement through great storytelling, showcase thought leadership, and grow brand lift with a podcast for your tech brand.
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Why JAR Audio is the Leading Podcast Agency for Tech Brands
Leveraging podcasts is now crucial for B2B tech brands aiming to engage with their audience in a captivating and impactful manner. As the #1 B2B podcast agency, JAR Audio creates award-winning podcasts designed to enhance your brand recognition, solidify your position as an industry leader, and foster meaningful connections with your prospective clients.
With extensive experience producing successful B2B podcasts like “Disruptors” by RBC for business leaders, “Build It Braver” by AMEX for SMBs, and “Unreasonable Impact: Food Solutions” by Barclays (plus many more), our expertise ensures that your tech brand connects with its audience in a meaningful and engaging way. At JAR Audio, we understand the unique challenges and opportunities in the tech landscape, and we tailor our approach to meet your specific business objectives, helping you tell compelling stories that resonate with your audience.
By partnering with us, your tech brand can leverage the power of podcasts to share insightful industry trends, expert advice, and innovative solutions, establishing your brand as a thought leader and trusted resource in the tech sector. Our comprehensive approach ensures that every podcast we produce is aligned with your strategic goals and delivers measurable results, fostering long-term engagement and loyalty among your target audience.
Proven TECH podcasting
Our results speak for themselves; JAR Audio produces podcasts that perform for tech brands. Our podcasts are designed to meet your business objectives and deliver the results that you deserve.
- Top 10 financial podcasts
- 85% average consumption rate per episode
- Millions of downloads
- Most clients see increase in brand lift
- Audio and Video production
- The best client service in the industry
- Dedicated audience growth specialists
Why JAR is the Right Agency for Your Tech Brand's Podcast
When it comes to selecting the perfect podcast agency, it’s essential to understand what sets each agency apart. With our proven track record and comprehensive range of services, JAR Audio is confident that we can help your tech brand meet its business objectives. Here’s why you should choose us as your podcast agency:
Expertise in Tech Podcasting: Our team comprises seasoned professionals specializing in tech podcasting. We understand industry trends, best practices, and strategies that work specifically for tech brands. By partnering with us, you can leverage our expertise to create compelling content that resonates with your target audience.
Customized Solutions: We believe every tech brand is unique and requires a tailored approach. We take the time to understand your brand, goals, and target audience to develop a customized podcasting strategy that aligns with your business objectives. From concept development to production and distribution, we provide end-to-end solutions that cater to your specific needs.
High-Quality Production: We are committed to delivering podcasts of the highest quality. Our team uses state-of-the-art equipment, professional editing software, and experienced sound engineers to ensure your podcasts sound crisp and professional. Many of our podcasts have won awards on the world stage.
Extensive Network: As a top tech podcast agency, we have built an extensive network of industry experts, influencers, and thought leaders. We leverage these connections to secure high-profile guests for your podcasts, providing valuable insights and enhancing your credibility in the tech industry.
Measurable Results: We believe in the power of data-driven marketing. With our advanced analytics tools, we track key metrics such as downloads, engagement, and conversions to measure the success of your podcasting initiatives. This data allows us to make informed decisions and optimize your podcasting strategy for maximum impact.
Proven Experience: With extensive experience producing successful tech podcasts, we have the expertise needed to elevate your brand’s storytelling and engagement. Examples include our work on podcasts like “Unique Genius” by Thinkific for creators, “Future Enterprise” by IDC for CTOs, and “The Cloud ER Playbook” by SAP.
Contact us today to discuss how we can help your tech brand succeed in the world of podcasting.
Why Tech Brands Should Leverage Podcasts
Podcasts have emerged as the most powerful medium to engage audiences in a personal and immersive way. For tech brands like software companies, hardware manufacturers, and IT service providers, a podcast offers an unparalleled opportunity to share industry insights, expert interviews, and thought leadership content that resonates deeply with listeners. Unlike other forms of content, podcasts allow you to create a direct and intimate connection with your audience, building trust and loyalty over time. By leveraging the growing popularity of podcasts, your tech brand can enhance its visibility, establish itself as an industry thought leader, and create a community of engaged professionals who turn to your brand for valuable insights and guidance. A podcast is not just a marketing tool; it’s a platform to bring your brand’s voice to life and foster meaningful connections within the tech industry.
Case Study: How Staffbase Boosted Engagement with a Podcast
Staffbase, a communications platform aiming to unite companies and their employees, faced a challenge with low brand awareness and audience engagement in North America. Traditional marketing tactics that worked well in Europe were not resonating with the North American audience, which desired more personal and authentic brand interactions. To address this, Staffbase partnered with JAR Audio to create a meaningful connection with communications professionals through a 12-episode narrative podcast called “Infernal Communication.” This podcast, infused with humor and high production value, offered a lighthearted look at the challenges faced by communications professionals, making the audience feel heard and inspired. By understanding the target audience’s desire for engaging, non-work-like content, JAR Audio crafted a show that was both educational and entertaining. Host Kyla Sims explored industry tensions, shared inspiring stories, and provided practical takeaways, all while maintaining a creative and enjoyable tone. The result was a significant increase in engagement, with a 90% average consumption rate for Season 1, achieving over 63,000 downloads. “Infernal Communication” also received industry recognition, ranking high on podcast charts and winning the 2023 Hermes Creative Platinum Award in the Podcast category. This success demonstrates the potential for tech brands to enhance their visibility and audience engagement through thoughtfully produced podcasts.
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Ways in which a tech podcast can increase brand engagement:
Showcase Thought Leadership and Expertise: Feature in-depth discussions with industry experts and innovators on the latest tech trends, emerging technologies, and best practices, positioning your brand as a thought leader in the tech sector.
Provide Educational Content: Offer valuable insights, tutorials, and advice on navigating complex tech landscapes, helping your audience solve problems and stay informed about industry developments.
Foster Community Engagement: Create interactive episodes where listeners can ask questions, share their experiences, and engage in discussions, building a loyal community around your brand.
Share Customer Success Stories: Highlight case studies and success stories that demonstrate how your products or services have helped clients overcome challenges, showcasing the real-world impact of your solutions.
Leverage Multi-Channel Promotion: Integrate your podcast content with other marketing channels, such as blogs, social media, and email newsletters, to reach a wider audience and drive traffic back to your podcast.
Building Thought Leadership In The Tech Sector with Podcasts
Expert Interviews and Guest Appearances:
By featuring interviews with industry experts, influencers, and thought leaders, a financial podcast can showcase your brand’s connections and expertise within the tech sector. This approach not only provides valuable insights to listeners but also positions the brand as a key player in the industry.
In-Depth Analysis and Trends:
Regularly discussing the latest industry trends, market insights, and in-depth analyses on the podcast demonstrates the brand’s expertise and commitment to staying ahead of industry developments. This establishes the brand as a go-to source for reliable and up-to-date industry information.
Educational Content and Tips:
Offering educational content, such as tech insights, expert interviews, and practical advice, helps to build trust with the audience. By providing valuable knowledge and resources, your brand can reinforce its authority and thought leadership in the tech sector.
Thought-Provoking Discussions and Perspectives:
Engaging in thought-provoking discussions on challenges, innovations, and the future of the industry can position your brand as a forward-thinking leader. By sharing unique perspectives and fostering meaningful conversations, your podcast can elevate your brand’s status as a thought leader in the tech sector.
Meet your Team
Meet the team to craft your tech brand’s podcast. We build our teams to fit with your brand and business objectives.
Executive Producer
Oversees the entire podcast production process, ensuring alignment with the brand’s vision and strategic goals.
Producer
Manages the day-to-day operations of the podcast, including coordinating guests, scripting, and supervising recording sessions.
Tech
Handles all technical aspects of podcast production, including audio recording, editing, and sound quality optimization.
Audience Growth Specialist
Develops and implements strategies to increase podcast listenership and engagement through marketing and promotional activities.
Project Lead
Coordinates the efforts of the production team, manages timelines, and ensures that the podcast project stays on track and meets deadlines.
Process
At JAR Audio, we produce compelling podcasts for tech brands that not only engage your audience but also solve your business challenges by fostering meaningful connections. Our dedication to creating exceptional podcasts revolves around five key elements:
- Listening to the needs of your brand and audience
- Captivating storytelling
- Engaging conversations
- Shareable content
- Outstanding audio quality
By adopting a holistic approach and employing a diverse team of experts, we craft podcasts that resonate with your audience and address your business challenges, ensuring listeners keep coming back for more.
We Produce Your Podcast Using a Proven 8-Step Process, Tailored to Meet Your Unique Business Objectives:
1. Prepare
Introducing our JAR bespoke strategy workshop, designed to kick off our collaborative partnership while finding the perfect show that solves your business problem and captivates listeners. The 4-session workshop, available remotely or in-person, delves into a variety of crucial aspects of your brand’s podcast journey:
- Stakeholder Listening Sessions
- Identifying Business Problems
- Defining Core Values
- Target Audience Analysis
- Desired Outcomes
- Value Proposition
- Market Landscape
- Format Selection
- Guest Considerations
- Audience Growth Exploration
Together, we will elevate your brand’s voice and maximize your podcast’s impact.
Output: 4-Session Strategy Workshop
2. Plan
The JAR program development process is tailored for tech brand marketers seeking to create a podcast that resonates with their target audience while addressing their business challenges.
During the second, third, and fourth workshop sessions we’ll collaboratively tackle:
- Ongoing Creative Ideation and Scoping
- In-depth Topic Research
- Crafting a Compelling Season Arc
- Establishing an Efficient Production Timeline
Additionally, we’ll collaborate to:
- Understand your Marketing Ecosystem
- Determine Best Practices for Content Promotion
Upon completion of the entire workshop, we’ll have the necessary foundation to develop your Production Timeline, Audience Growth Strategy, and a Final Show Bible.
Together, we will create a podcast format and editorial direction that captivates your audience and achieves your brand’s goals.
Output: Final Show Treatment Document | Go-To-Market & Audience Growth Strategy Document | Production Timeline
3. Pre-Production
As we embark on the journey to create your podcast, our focus is on structuring the production as smartly and efficiently as possible, ensuring a seamless experience for your team, guests, and anyone involved in the production.
Our comprehensive approach includes:
- In-depth Topic Research
- Discovering powerful stories aligned with episode goals
- Creating a 5-Star Guest Experience
- Developing an On-Brand Guest Strategy
- Guest Chasing and Booking
- Guest Audio Check and Equipment Delivery/Setup
- Conducting Pre-Interviews
- Crafting Host Question Lines
- Scripting
- Voice Talent Search
- Host Contracting
- Securing Guest Waivers
Once the plans are in place, our team of audio engineers and editors will expertly capture and edit your remote interview-based podcast episodes, ensuring exceptional audio quality and a smooth process for hosts and guests alike.
Output: Topic Research | Powerful Stories | 5-Star Guest Experience | On-Brand Guest Strategy | Guest Chasing & Booking | Guest Audio Check & Equipment Setup | Pre-Interviews | Host Question Lines | Host Contracting | Guest Waivers
4. Production
Our world-class production process is led by a dedicated team of Project Leads, Producers, and Editors. We cater to tech brands looking for a high-quality, collaborative approach by offering:
- Weekly Client Collaboration Sessions
- Remote and On-site Recording
- Video Capture
- Client Involvement in Recording Sessions
- Narration and Pickups
- Show Artwork Design
Our process ensures a seamless experience for everyone involved. We conduct technical audits, provide recording gear when necessary, or set up hosts and guests at a studio.
Our in-house audio engineers and editors capture exceptional audio, delivering a top-notch podcast experience that aligns with your brand’s values and goals.
Output: Weekly Client Collaboration Sessions | Remote and On-Site Recording | Video Capture | Client Involvement in Recording Sessions | Narration | Pickups | Show Artwork Design
5. Post-Production
As we craft your podcast episodes, our goal is to wow your audience and achieve maximum listen-length, ensuring the greatest ROI.
Our comprehensive approach includes:
- Three rounds of revisions for your approval (Paper, Rough, Fine)
- Video editing
- Output of transcripts
- Writing of episode titles and descriptions
- Writing of metadata
Our skilled Producers prepare a paper edit for the Sound Editor to follow, leading to the development of a rough cut sent to you for approval. Once we confirm your satisfaction, we create a fine cut with music and SFX.
Simultaneously, our team prepares cut-downs, waveform videos, and teaser clips for marketing purposes. You can rest easy knowing that our seasoned Project Lead, an exclusive role for JAR Audio clients, is managing the entire process.
Output: 3 Rounds of Revisions (Paper, Rough, Fine) | Video Edit | WAV & MP3 Files | MOV Files | Transcript | Episode Titles | Episode Description | Metadata
6. Push
Our dedicated team ensures a phenomenal listening experience for your audience by formatting the online hosting environment and making your podcast easily accessible.
In the style of do-it-all-for-you service, we provide:
- Setting up the Host Server
- Connecting to Top Podcast Directories
- Connection to Audience Measurement Stack
- Quality Control
- Distribution of the Podcast
Our technical team connects your podcast to major directories like Apple, Spotify, Google Music, YouTube, Amazon Music, and others, using a host server. As the list of popular directories evolves, there’s no need for your team to worry—we’ve got you covered.
Output: Setting Up Host Server | Connecting to Top Podcast Directories | Connection to Audience Measurement Stack | Quality Control | Distribution of Podcast
7. Promote
With a deep understanding of your target audience, the JAR team uncovers the secret powers of your organization and leverages them to grow your audience.
We execute a bespoke marketing strategy tailored to your brand, launching your podcast and sustaining audience growth.
Our comprehensive approach includes:
- Graphic Design
- Copywriting
- Content Strategy
- Landing Page Consultation
- Cross-Promotion
- Podcast Directory Pitching
- Leveraging Owned Channels
- Media Buying
- Creative Execution
Our unique plans are crafted based on your audience, budget, and goals. We design cover art, social assets, and provide guidance for landing pages, content marketing, spotlighting, cross-promotion, and paid media to ensure the success of your podcast.
Output: Graphic Design | Copywriting | Content Strategy | Landing Page Consultation | Cross-Promotion | Podcast Directory Pitching | Leveraging Owned Channels | Media Buying | Creative Execution
8. Pull
As your podcast goes live and attracts listeners, JAR’s Audience Growth team analyzes and interprets episode and audience data to help you understand your brand’s growth.
We provide:
- Custom Analytics Reports
- Weekly Analysis
- Brand Lift Studies
- Audience Surveys
- Conversion Tracking
- Media Buy Performance
- Social Listening
The data comprises two distinct types:
- Consumption Data, which reveals the listen-through rate and audience engagement patterns
- Analytics, which offer insights into downloads, listener demographics, devices used, and more
Complexities aside, our team ensures you have real-time access to this data and simplifies it through monthly reports, helping you make data-driven decisions for your podcast’s ongoing success.
Output: Custom Analytics Reports | Weekly Analysis | Brand Lift Studies | Audience Surveys | Conversion Tracking | Media Buy Performance | Social Listening
Choosing your format
A branded podcast provides a unique platform for your B2B brand to connect with your audience through audio and video storytelling. However, with a range of formats available, it can be challenging to determine which one is best suited for your brand’s specific marketing challenge.
At JAR Audio, we create the perfect podcast for your B2B audience, including:
- Interview Format
- Narrative Format
- Interview/Narrative Hybrid Format
- Fiction Format
Promoting and Marketing Your Tech Brand's Podcast
What our Clients are Saying
