Safa came to podcasting after several years of work in the international development sector. Her curiosity and appreciation for podcasting first arose while listening to a podcast called Awake in the World. Soon after, she dived into the medium as an independent creator and later freelance podcast producer for non-profit organizations.
In 2021 she joined Pacific Content as a producer, developing branded narrative podcasts, such as Onstar’s Tell Me What Happened. It was there that she also also dived into the world of branded podcast business development. Safa joined JAR Audio’s sales team in 2022, where she enjoys speaking with brands everyday about the magic of podcasting.