Tag: b2b podcasting

An abstract illustration showing a microphone surrounded by icons representing the key aspects and benefits of a B2B podcast, including brand awareness, customer engagement, thought leadership, and industry expertise.
Strategy

What is a B2B Podcast? The Ultimate Guide for Businesses

A B2B podcast is a branded audio or video series aimed at connecting businesses with their target audiences, primarily other companies or industry professionals. By exploring relevant topics and sharing expertise, businesses can leverage B2B podcasts to establish thought leadership, enhance brand reputation, and foster meaningful relationships with potential customers.

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An illustration depicting a microphone surrounded by icons representing the key goals for a B2B podcast: thought leadership, innovation, lead generation, brand awareness, and community building.
Strategy

What are Good Goals for a B2B Podcast?

Launching a B2B podcast can be a game-changer for your business, but only if you set the right goals from the start. In this comprehensive guide, we explore the key objectives that can propel your podcast to new heights, from cultivating thought leadership and boosting brand awareness to generating valuable leads and fostering a thriving community.

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A person is analyzing complex data on a computer, indicative of the detailed performance metrics review essential in podcast production for enhancing content strategy.
Research

The Ultimate Guide to B2B Podcasts in 2024

Branded podcasts are more than just a marketing tool; they are a powerful way to engage directly with business audiences, providing unique insights and building deep connections. This guide offers a comprehensive look at the elements necessary to develop a successful B2B podcast, from understanding your audience to measuring success, all through the lens of industry experts at JAR Audio.

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