4 Next-Level Formats For a Groundbreaking Branded Podcast

How to go beyond one-on-one interviews for a truly dynamic and engaging show.

In last week’s post, we explored five popular podcast formats that could be a fit for your corporate show… Because a lot of brands are interested in starting a podcast. 

But what if you’re planning to take more risks, and break the mold in pursuit of your content marketing goals?

Well first of all, kudos! Podcasts don’t come with many hard-and-fast rules, and we encourage the brands we work with to embrace that.

So, in the spirit of creativity, we’d like to walk you through four killer podcast formats that are a little less common, but seriously rich in potential.

You’ll find a breakdown of each of these categories below…

  • Narrative Nonfiction
  • Narrative Fiction
  • Nonlinear
  • And Mini-Episodes

So stay with us. It’s time to find the perfect fit for your branded show.

1. Narrative Nonfiction

This category overlaps with the documentary format we covered last week, but there are several ways you can approach this kind of show.

A narrative nonfiction series may be personal, creative, or rich in editorial. Sometimes it’s investigative — but it’s always rooted in reality, no matter the genre. 

This format relies heavily on in-studio recording, but will generally also include other types of content such as streeters, field recordings, or archival sound.

Sometimes, narrative nonfiction creators also use scripted dialogue or reenactments to push their story along.

Each content type is woven together by a skilled production team for an end result that’s dynamic, cohesive, and totally immersive — with a distinct story arc and flow. 

To hear how this format sounds, you can check out StartUp, a hit series that explores the early experiences of up-and-coming business builders. 

2. Narrative Fiction

Also referred to as drama or fiction podcasts, these creative concepts are rooted in conventional storytelling — not the real world. 

They are generally based around a full-fledged script, but some shows also include improv, which can be incredibly effective when it’s done well.

Made with the help of voice actors, a Foley team, and A-grade immersive sound, this is the ultimate escapist format.

In fact, a great fiction series has the power to whisk your listeners away, and into a whole new world. 

To experience this style for yourself, you may want to check out The Black Tapes by Paul Bae, Life After/The Message by GE, or The Midnight Gospel — a true hit series that blossomed into a Netflix show. 

3. Nonlinear

This is perhaps the most experimental form of podcast there is.

The defining quality of a nonlinear podcast is that it doesn’t have a traditional approach to structure — or a distinct beginning, middle, and end.

A nonlinear series may be impressionistic or abstract, but needs to be seriously immersive to maintain listener engagement. 

It may include ambient sounds, streeters, field recordings, music, or interview segments.

Sometimes, several elements are often woven together to create what we call an audio montage.

While traditional storytelling is a time-tested concept, the nonlinear format does show potential to truly stir things up.

When executed correctly, this format feels fresh, and packs the power to attract and retain listeners because of its rebellious and unconventional approach. 

Remember, you’re looking to make waves in a sea of more than 2 million other shows — but you won’t want to do this without help from the pros. 

4. Mini-Episodes

When we think of podcasts, we usually jump straight to long-form content — which makes perfect sense when we look at the numbers. 

Most podcast episodes hover between 30 minutes and an hour in length, but we’ve seen shorter episodes work beautifully for several successful shows.

To put this in context, let’s take a look at one of the highest performing examples, the informative hit series Stuff You Should Know.

Here’s how this show currently ranks on Chartable…

  • It’s in spot number one on the US chart for Society & Culture 
  • It’s the second most popular series across Canada 
  • And it’s the 7th most popular series in the US overall

Episodes range in length, but this show owes its success in part to what the creators call “Short Stuff” — a series of mini-episodes that land around the ten-minute mark.

For an example of short-form content in the branded podcast world, let’s turn to Disruptors, a series produced for RBC by the team at JAR Audio.

In this mini-episode, hosts are joined by guest Josh Nye to explore the future of cash in Canada — a topic that connects to its central theme, the nation’s economic future.

There are plenty of good reasons to experiment with episode length, and follow in the footsteps of these high-performing shows. 

Shorter episodes have the power to…

  • Lower your budget
  • Attract time-conscious listeners
  • Offer value with minimal investment 
  • And add variety and dimension to your show

Depending on your niche, goals, and content marketing budget, you may choose to integrate short-form content, or stick to mini-episodes across the board.

The perfect fit

Ultimately, there is no right or wrong podcast format. They all have great qualities, and no single concept can guarantee the success of your show.

If you need help choosing, an experienced podcast production team should be able to guide you to the ideal format for your niche, audience, and content marketing goals.

To dive deeper into this topic, you can check out this list of five popular formats for your corporate show.

Looking to Solve Your Business Problems with a Podcast?

JAR Audio is a full-service agency that solves brand problems with Original Podcasts.