OUR Blog
AI Can Speed Up Your Podcast — But Should It?
AI tools are transforming podcast production, and it's now faster to transcribe, clip and repurpose content. But speed isn’t strategy. Here’s how to strike the right balance between automation and authentic storytelling.
When Brand Storytelling Flops: A Cautionary Tale About Podcasting Without a Business Goal
Storytelling in podcasts can be powerful, but only when grounded in strategy. Here are a few lessons from the field on how to align creative podcasting with clear business goals, audience insight, and smart promotion.
Podcast Research: The Secret Behind Every Great Branded Show
If you’re skipping the research phase, your branded podcast strategy is already off track. In this post, we break down why great branded podcasts start with audience insights, content gap analysis, and smart business objectives, all before anybody hits record.
How a Stuck Horse Taught Me Everything About Podcasting in an Unpredictable Market
In a shifting podcasting landscape, the smartest move isn’t pulling harder — it’s changing your approach. Here's how reframing your strategy, audience, or format can unlock momentum when markets tighten and attention fragments.
The 5 Best Places to Host Your Video Podcast in 2025
In this article, we break down the best place to host a video podcast—free and paid—for B2B and B2C marketers looking to drive results.
If Your Branded Podcast Isn’t Tied to a Business Outcome, You’re Doing It Wrong
Too many branded podcasts chase awareness, not action. At JAR Audio, we show how to tie your podcast to real brand outcomes — with examples from Amazon, American Express, and Russell Reynolds Associates.
Beyond the Syllabus: How Podcasts Are Shaping Education and EdTech
Podcasts are more than a trend, they’re a powerful tool for education. Learn how schools and EdTech platforms can use audio storytelling to connect, educate, and inspire a new generation of learners.
Amplifying Impact: How Podcasts Boost Government and Nonprofit Messaging
In a world where trust and transparency matter more than ever, government and nonprofit organizations are using podcasts to cut through the noise and connect with the public. Whether it’s explaining complex policies, sharing human stories, or combating misinformation, podcasts offer a powerful, accessible way to engage audiences. How? Keep reading.
Interest Peaks: How Podcasts Are Compounding Benefits in Financial Services
Once taboo, money is now a conversation everyone’s having, and podcasts are leading the charge. From big names like RBC and Morgan Stanley to challenger brands and credit unions, the smartest players in finance are using podcasts to build trust, spark conversation, and show the real-world impact of money.
5 Things Warren Buffet Can Teach Us About Making a Great Podcast
Warren Buffett has never hosted a podcast, but if he did, it’d be built to last. Here’s what his investing principles can teach us about making a great podcast.
Healthcare Podcasts: A New Prescription for Patient (and Practitioner) Engagement
From patient education to professional training, podcasts are transforming healthcare communication. Today’s healthcare brands are using audio to break down complex topics, build trust and create deeper connections with the people they serve. Here's how branded healthcare podcasts are changing the conversation.
Mastering Podcast Audio: Why Great Sound Is the Unsung Hero of Effective B2B Content Strategy
Your audience can’t always explain what great audio sounds like—but they know when it’s missing. Here’s why mastering podcast audio is the secret weapon for brand trust, listener retention, and content that actually performs.
