OUR Blog
What is a Branded Podcast?
What is a Branded Podcast? - Branded podcasts are one of the best new content marketing tools out there. Discover what they are and what can they do for your. brand.
The Latest Launch: Handsome Molly
Introducing Handsome Molly - We’re launching our newest show, Handsome Molly. Discover what this new, YA fictional podcast is all about and where to listen.
When Should Your Brand Invest In A Branded Podcast?
Laurissa Cebryk makes the case. When should a brand invest in a branded podcast.
The JAR Audio Podcast Landscape Safari ft. Sounds Profitable Research
Laurissa Cebryk and Roger Nairn on The JAR Audio Podcast Landscape Safari ft. Sounds Profitable Research
How Can a Branded Podcast Increase Brand Lift?
Dive into how a branded podcast can be your secret weapon for elevating brand presence.
AI Made Me Do It: A Tale of Two Podcasts
Jen Moss asks "Is AI disrupting the podcast industry?" Find out in this scientific comparison of two podcasts: one human-generated and one AI-generated.
Weird Barbie’s Guide to Branded Podcasts
Jen Moss wants you to embrace the haters, and interviews Weird Barbie to get to the bottom of what makes a great branded podcast.
Are You Distracting Your Listeners with These 3 Unsavoury Sound Design Mistakes?
Laurissa Cebryk - Quality audio isn’t the only ingredient for building an excellent branded podcast. Discover the power of sound design for brand lift and recognition.
The Ultimate Guide to Branded Podcast ROI (Updated)
Jen Moss and Jeff Vidler delve into Podcast ROI with our newly updated guide for 2023
Podcast Marketing: The Power of Reciprocity in Building Customer Relationships
How the principle of reciprocity applies to branded podcasts and why it will help you build a long lasting, impactful relationship with your target audience, ultimately moving them down the funnel.
Earworms and the Power of Audio in Branded Podcasting
How and why music selection — and having the rights to that music — is crucial for any branded podcast when it comes to brand recall and the power of audio in marketing.
How to Incorporate Storytelling Into Your Branded Podcast (and Why it’s Important)
The essential ingredients for a narrative and why your branded podcast needs good storytelling.
