AUDIO PODCASTS
services, formats, process
OUR SERVICES
Our do-it-all-for-you service offering:
We help you understand the role your podcast can play in your marketing ecosystem.
Subject matter research, individual episode script development, interview question lines, narration script, sound effects and treatments.
Finding and keeping your target audience and building your brand’s community.
Expert sourcing to find the professional, seasoned, and brand-appropriate host for your series.
Finding, prepping, and booking interviews with guests according to our production schedule.
Expert-quality recording, mixing, and editing — not to mention original music composition where required.
Upholding high creative standards through the interview, concept development, script development and production process.
Upholding a high creative standard through the concepting, interviewing, script development and production process.
Strategy and execution focused on six key areas — Marketing, Spotlighting, Cross-Promotion, Paid Opportunities, PR and Social.
All the help you need to make informed decisions supported by analytics and consumption data alongside our creative team.
WHAT PODCAST FORMATS DO WE PRODUCE?
Looking to connect with your audience through audio storytelling? A branded podcast is your ticket! With a range of formats available, it can be tricky to decide which one suits your brand’s needs best. Don’t worry, we’ve got you covered. Our team is skilled at creating the perfect podcast for you, including:
- Interview Format
- Narrative Format
- Interview/Narrative Hybrid Format
- Audio & Video
HOW OUR PODCAST PRODUCTION WORKS
At JAR Audio, we produce podcasts that don’t just engage your audience—they solve your business problems and build meaningful connections.
Here’s how we make podcast magic happen:
- Listening to your brand and audience needs
- Crafting captivating stories
- Sparking engaging conversations
- Creating shareable content
- Ensuring top-notch audio quality
We take a holistic approach with our diverse team of experts to create podcasts that resonate with your audience and address your business challenges, ensuring your listeners keep coming back for more.
1. PREPARE
Kick off your podcast journey with our JAR bespoke strategy workshop. We’ll dive deep to find the perfect show that solves your business goals and creates magic for listeners. This 4-session workshop, available remotely or in-person, covers everything:
- Stakeholder Listening Sessions
- Identifying Business Problems
- Defining Core Values
- Target Audience Analysis
- Competitor Analysis
- Desired Outcomes Value
- Proposition Market Landscape
- Format Selection Guest
- Considerations Audience
- Growth Exploration
Together, we’ll elevate your brand’s voice and maximize your podcast’s impact.
Output: 4-Session Strategy Workshop
2. PLAN
Our program development process is tailored for brand marketers who want a podcast that resonates with their target audience and tackles business challenges.
In the second, third, and fourth workshop sessions, we’ll collaboratively tackle:
- Ongoing Creative Ideation and Scoping
- In-depth Topic Research
- Crafting a Compelling Season Arc
- Establishing an Efficient
- Production Timeline
Plus, we’ll collaborate to:
- Understand your Marketing Ecosystem
- Determine Best Practices for Content Promotion
By the end of the workshop, we’ll have your Production Timeline, Audience Growth Strategy, and a Final Show Bible ready to roll.
Output: Final Show Treatment Document | Go-To-Market & Audience Growth Strategy Document | Production Timeline
3. PRE-PRODUCTION
Let’s get this show on the road! Our pre-production phase ensures everything is structured smartly and efficiently. Here’s how we do it:
- In-depth Topic Research
- Discovering powerful stories aligned with episode goals
- Creating a 5-Star Guest Experience
- Developing an On-Brand Guest Strategy
- Guest Chasing and Booking
- Guest Audio Check and Equipment Delivery/Setup
- Conducting Pre-Interviews
- Crafting Host Question Lines
- Scripting Voice
- Talent Search
- Host Contracting
- Securing Guest Waivers
Our audio engineers and editors will expertly capture and edit your remote interview-based podcast episodes, ensuring they sound amazing.
Output: Topic Research | Powerful Stories | 5-Star Guest Experience | On-Brand Guest Strategy | Guest Chasing & Booking | Guest Audio Check & Equipment Setup | Pre-Interviews | Host Question Lines| Host Contracting | Guest Waivers
4. PRODUCTION
Our world-class production process is led by a dedicated team of Project Leads, Producers, and Editors.
Here’s what you can expect:
- Weekly Client Collaboration Sessions
- Remote and On-site Recording
- Video Capture
- Client Involvement in Recording Sessions
- Narration and Pickups
- Show Artwork Design
We ensure a seamless experience for everyone involved. We conduct technical audits, provide recording gear, or set up hosts and guests at a studio.
Our in-house audio engineers and editors capture exceptional audio, delivering a podcast experience that aligns with your brand’s values and goals.
Output: Weekly Client Collaboration Sessions | Remote and On-Site Recording | Video Capture | Client Involvement in Recording Sessions | Narration | Pickups | Show Artwork Design
5. POST-PRODUCTION
Our goal during post-production is to wow your audience and achieve maximum listen-length, ensuring you get the best ROI.
- Our approach includes:
- Three rounds of revisions for your approval (Paper, Rough, Fine)
- Video editing
- Output of transcripts
- Writing of episode titles and descriptions
- Writing of metadata
Our skilled Producers prepare a paper edit for the Sound Editor to follow, leading to the development of a rough cut for your approval. Once you’re happy, we create a fine cut with music and SFX.
Simultaneously, our team prepares cut-downs, waveform videos, and teaser clips for marketing purposes.
Rest easy knowing that your seasoned Project Lead is managing the entire process.
Output: 3 Rounds of Revisions (Paper, Rough, Fine) | Video Edit | WAV & MP3 Files | MOV Files | Transcript | Episode Titles | Episode Description | Metadata
6. PUSH
We ensure a phenomenal listening experience by formatting the online hosting environment and making your podcast easily accessible.
Here’s what we do:
- Setting up the Host Server
- Connecting to Top Podcast Directories
- Connection to Audience Measurement Stack
- Quality Control
- Distribution of the Podcast
Our technical team connects your podcast to major directories like Apple, Spotify, Google Music, YouTube, Amazon Music, and more, using a host server. We’ve got you covered as new directories pop up.
Output: Setting Up Host Server | Connecting to Top Podcast Directories | Connection to Audience Measurement Stack | Quality Control | Distribution of Podcast
7. PROMOTE
Our team uncovers your organization’s superpowers and leverages them to grow your audience. We execute a bespoke marketing strategy tailored to your brand, launching your podcast and sustaining audience growth.
Our comprehensive approach includes:
- Graphic Design
- Copywriting
- Content Strategy
- Landing Page Consultation
- Cross-Promotion
- Podcast Directory Pitching
- Leveraging Owned Channels
- Media Buying
- Creative Execution
Our unique plans are crafted based on your audience, budget, and goals. We design cover art, social assets, and provide guidance for landing pages, content marketing, spotlighting, cross-promotion, and paid media to ensure your podcast’s success.
Output: Graphic Design | Copywriting | Content Strategy | Landing Page Consultation | Cross-Promotion | Podcast Directory Pitching | Leveraging Owned Channels | Media Buying | Creative Execution
8. PULL
Once your podcast goes live and attracts listeners, JAR’s Audience Growth team analyzes and interprets episode and audience data to help you understand your brand’s growth.
We provide:
- Custom Analytics Reports
- Weekly Analysis
- Brand Lift Studies
- Audience Surveys
- Conversion Tracking
- Media Buy Performance
- Social Listening
The data comprises two types: Consumption Data, revealing the listen-through rate and audience engagement patterns.
Analytics, offering insights into downloads, listener demographics, devices used, and more. We simplify this data through monthly reports, helping you make data-driven decisions for your podcast’s ongoing success.
Output: Custom Analytics Reports | Weekly Analysis | Brand Lift Studies | Audience Surveys | Conversion Tracking | Media Buy Performance | Social Listening
