PODCAST PROCESS
WHAT PODCAST FORMATS DO WE PRODUCE?
A branded podcast provides a unique platform for your brand to connect with your audience through audio storytelling. However, with a range of formats available, it can be challenging to determine which one is best suited for your brand’s specific marketing challenge.
Our team is skilled to make the right podcast for our audience, including:
- Interview Format
- Narrative Format
- Interview/Narrative Hybrid Format
how our process works
At JAR Audio, we produce compelling podcasts that not only engage your audience but also solve your business problems by fostering meaningful connections. Our dedication to creating exceptional podcasts revolves around five key elements:
- Listening to the needs of your brand and audience
- Captivating storytelling
- Engaging conversations
- Shareable content
- Outstanding audio quality
By adopting a holistic approach and employing a diverse team of experts, we craft podcasts that not only resonate with your audience but also address your business challenges, ensuring listeners keep coming back for more.
WE PRODUCE YOUR PODCAST USING A PROVEN 8-STEP PROCESS, TAILORED TO SOLVE YOUR UNIQUE BUSINESS PROBLEMS:
1. PREPARE
Introducing our JAR bespoke strategy workshop, designed to kick off our collaborative partnership while finding the perfect show that solves your business problem and creates magic for listeners simultaneously. The 4-session workshop, available remotely or in-person, delves into a variety of crucial aspects of your brand’s podcast journey:
- Stakeholder Listening Sessions
- Identifying Business Problems
- Defining Core Values
- Target Audience Analysis
- Desired Outcomes
- Value Proposition
- Market Landscape
- Format Selection
- Guest Considerations
- Audience Growth Exploration
Together, we will elevate your brand’s voice and maximize your podcast’s impact.
Output: 4-Session Strategy Workshop
2. PLAN
The JAR program development process is tailored for progressive brand marketers seeking to create a podcast that resonates with their target audience while addressing their business challenges.
During the second, third, and fourth workshop sessions we’ll collaboratively tackle:
- Ongoing Creative Ideation and Scoping
- In-depth Topic Research
- Crafting a Compelling Season Arc
- Establishing an Efficient Production Timeline
Additionally, we’ll collaborate to:
- Understand your Marketing Ecosystem
- Determine Best Practices for Content Promotion
Upon completion of the entire workshop, we’ll have the necessary foundation to develop your Production Timeline, Audience Growth Strategy, and a Final Show Bible.
Together, we will create a podcast format and editorial direction that captivates your audience and achieves your brand’s goals.
Output: Final Show Treatment Document | Go-To-Market & Audience Growth Strategy Document | Production Timeline
3. PRE-PRODUCTION
As we embark on the journey to create your podcast, our focus is on structuring the production as smartly and efficiently as possible, ensuring a seamless experience for your team, guests, and anyone involved in the production.
Our comprehensive approach includes:
- In-depth Topic Research
- Discovering powerful stories aligned with episode goals
- Creating a 5-Star Guest Experience
- Developing an On-Brand Guest Strategy
- Guest Chasing and Booking
- Guest Audio Check and Equipment Delivery/Setup
- Conducting Pre-Interviews
- Crafting Host Question Lines
- Scripting
- Voice Talent Search
- Host Contracting
- Securing Guest Waivers
- Once the plans are in place, our team of audio engineers and editors will expertly capture and edit your remote interview-based podcast episodes, ensuring exceptional audio quality and a smooth process for hosts and guests alike.
Output: Topic Research | Powerful Stories | 5-Star Guest Experience | On-Brand Guest Strategy | Guest Chasing & Booking | Guest Audio Check & Equipment Setup | Pre-Interviews | Host Question Lines| Host Contracting | Guest Waivers
4. PRODUCTION
Our world-class production process is led by a dedicated team of Project Leads, Producers, and Editors. We cater to brands looking for a high quality, collaborative approach by offering:
- Weekly Client Collaboration Sessions
- Remote and On-site Recording
- Video Capture
- Client Involvement in Recording Sessions
- Narration and Pickups
- Show Artwork Design
Our process ensures a seamless experience for everyone involved. We conduct technical audits, provide recording gear when necessary, or set up host and guests at a studio.
Our in-house audio engineers and editors capture exceptional audio, delivering a top-notch podcast experience that aligns with your brand’s values and goals.
Output: Weekly Client Collaboration Sessions | Remote and On-Site Recording | Video Capture | Client Involvement in Recording Sessions | Narration | Pickups | Show Artwork Design
5. POST-PRODUCTION
As we craft your podcast episodes, our goal is to wow your audience and achieve maximum listen-length, ensuring the greatest ROI.
Our comprehensive approach includes:
- Three rounds of revisions for your approval (Paper, Rough, Fine)
- Video editing
- Output of transcripts
- Writing of episode titles and descriptions
- Writing of metadata
Our skilled Producers prepare a paper edit for the Sound Editor to follow, leading to the development of a rough cut sent to you for approval. Once we confirm your satisfaction, we create a fine cut with music and SFX.
Simultaneously, our team prepares cut-downs, waveform videos, and teaser clips for marketing purposes. You can rest easy knowing that our seasoned Project Lead, an exclusive role for JAR Audio clients, are managing the entire process.
Output: 3 Rounds of Revisions (Paper, Rough, Fine) | Video Edit | WAV & MP3 Files | MOV Files | Transcript | Episode Titles | Episode Description | Metadata
6. PUSH
Our dedicated team ensures a phenomenal listening experience for your audience by formatting the online hosting environment and making your podcast easily accessible.
In the style of do-it-all-for-you service, we provide:
- Setting up the Host Server
- Connecting to Top Podcast Directories
- Connection to Audience Measurement Stack
- Quality Control
- Distribution of the Podcast
Our technical team connects your podcast to major directories like Apple, Spotify, Google Music, YouTube, Amazon Music, and others, using a host server. As the list of popular directories evolves, there’s no need for your team to worry—we’ve got you covered.
Output: Setting Up Host Server | Connecting to Top Podcast Directories | Connection to Audience Measurement Stack | Quality Control | Distribution of Podcast
7. PROMOTE
With a deep understanding of your target audience, the JAR team uncovers the secret powers of your organization and leverages them to grow your audience.
We execute a bespoke marketing strategy tailored to your brand, launching your podcast and sustaining audience growth.
Our comprehensive approach includes:
- Graphic Design
- Copywriting
- Content Strategy
- Landing Page Consultation
- Cross-Promotion
- Podcast Directory Pitching
- Leveraging Owned Channels
- Media Buying
- Creative Execution
Our unique plans are crafted based on your audience, budget, and goals. We design cover art, social assets, and provide guidance for landing pages, content marketing, spotlighting, cross-promotion, and paid media to ensure the success of your podcast.
Output: Graphic Design | Copywriting | Content Strategy | Landing Page Consultation | Cross-Promotion | Podcast Directory Pitching | Leveraging Owned Channels | Media Buying | Creative Execution
8. PULL
As your podcast goes live and attracts listeners, JAR’s Audience Growth team analyzes and interprets episode and audience data to help you understand your brand’s growth.
We provide:
- Custom Analytics Reports
- Weekly Analysis
- Brand Lift Studies
- Audience Surveys
- Conversion Tracking
- Media Buy Performance
- Social Listening
The data comprises two distinct types:
Consumption Data, which reveals the listen-through rate and audience engagement patterns, and Analytics, which offer insights into downloads, listener demographics, devices used, and more.
Complexities aside, our team ensures you have real-time access to this data and simplifies it through monthly reports, helping you make data-driven decisions for your podcast’s ongoing success.
Output: Custom Analytics Reports | Weekly Analysis | Brand Lift Studies | Audience Surveys | Conversion Tracking | Media Buy Performance | Social Listening
Our Services
Our do-it-all-for-you service offering:
We help you understand the role your podcast can play in your marketing ecosystem.
Subject matter research, individual episode script development, interview question lines, narration script, sound effects and treatments.
Finding and keeping your target audience and building your brand’s community.
Expert sourcing to find the professional, seasoned, and brand-appropriate host for your series.
Finding, prepping, and booking interviews with guests according to our production schedule.
Expert-quality recording, mixing, and editing — not to mention original music composition where required.
Upholding high creative standards through the interview, concept development, script development and production process.
Upholding a high creative standard through the concepting, interviewing, script development and production process.
Strategy and execution focused on six key areas — Marketing, Spotlighting, Cross-Promotion, Paid Opportunities, PR and Social.
All the help you need to make informed decisions supported by analytics and consumption data alongside our creative team.
