OUR Blog
How to Keep Your Branded Podcast’s Traction Between Seasons
Afraid of losing all your momentum between seasons? Here are our top tips from Laurissa Cebryk for ensuring your audience meets you at your season opener, ready for more.
Get Into the Giving Spirit with Our Latest Intern
How does a Christmas tree lot give back? Find out and get in that giving holiday spirit with our latest intern, Ugiloy Suvonova.
The Stories We Tell: Blending Fact and Fiction in Branded Podcasts
Creative mediums can walk the fine line between fact and fiction. Jen Moss teaches us how to capitalize on creative aspects for branded podcasts.
The Green Eggs & Ham Hypothesis in Branded Podcasting
How creative constraints and limitations of brand can be turned into a springboard for innovation, crafting captivating podcasts that resonate authentically with your audience.
Design Your Podcast Like a Casino — Here’s Why
A great branded podcast should be designed like a casino. Here’s why.
Lessons From a JAR Audio Intern
What’s it like to work at JAR Audio? Find out in an intern Q&A. Plus, discover The Writer’s Exchange.
Don’t Be Dull
Roger Nairn on why treating your audience's time as a privilege is key and how failing to do so can be a significant misstep.
Podcasts: The Ultimate B2B Marketing Tactic for Today’s Thought Leaders
JAR Audio CEO, Roger Nairn, on why branded podcasting is the ultimate thought leadership tool for B2B marketing.
Why Engagement, Not Conversions, Should Be Your Podcast’s North Star
JAR Audio CEO, Roger Nairn, lets us in on why your branded podcast should be guided by engagement, not conversions.
Using Listener Feedback to Improve Your Branded Podcast
Listening to audience feedback can be the step that sets you apart from the competition. Check out how to use it to its fullest.
How To Gain Audience Trust With A Branded Podcast
Laurissa Cebryk on how a branded podcast can be an excellent option for building trust with your target audience.
The Best Podcasts to Get You Through the SAD Days
Laurissa Cebryk with a curated list of a few shows to get you through the winter ‘blahs’.