OUR Blog
How Your Podcast Impacts Your Brand: The Power of Podcast Performance
Learn why podcast performance—not just listens—should be your brand's ultimate goal. This guide explores actionable strategies, case studies from JAR Audio, and the metrics that truly matter to CMOs, brand managers, and content leaders.
Brands, Witches, and Podcasts: Transforming Corporate Media
Corporate media faces a new challenge: balancing sensationalism with meaningful storytelling. Learn how branded podcasts are reshaping media in 2024, fostering trust, humor, and ethical engagement in the digital age.
How Non-Profit Podcasts Are Amplifying Bold Missions and Inspiring Change
Non-profit podcasts amplify bold missions, educate audiences, and inspire action. Discover how organizations like BC Schizophrenia Society and Campaign Legal Center are using podcasts to drive change, and how you can support their transformative work.
Spotify’s Bold Moves: How Video and Audio Storytelling Are Shaping the Podcasting Future
Spotify’s latest tools for creators push video podcasting into the spotlight, challenging YouTube and redefining podcasting. But as brands and creators follow suit, they must ask: Does each medium demand its own storytelling approach? Explore the enduring magic of audio storytelling and why it still holds unmatched power.
Harnessing Nostalgia, Pinball, and Podcasts to Connect with Your Audience
Discover how nostalgia and cultural touchpoints, like pinball games and classic storytelling, can transform your branded podcast into an emotional connection powerhouse. Learn how fun, creativity, and shared experiences help podcasts resonate deeply with audiences, while building lasting brand loyalty.
The Power of Listening in Turbulent Times
In turbulent times, listening can be a force for change. At JAR Audio, we believe in crafting stories that bridge divides, inspire empathy, and help brands make a real impact—one listener at a time.
Contact vs. Content: What Are We Really Connecting With?
Not all content is created equal. Learn why true connection should be the goal of your content, and how podcasts create deeper engagement than traditional media.
The JAR Audio Manifesto: Why We Exist and What We Stand For
Want to know what fuels our mission? Check out our manifesto to see how we balance creativity with strategy and why we believe every podcast should matter to both the listener and your bottom line.
How a Podcast Morning Routine Sets the Tone for a Productive Day
Discover how a podcast morning routine can help you start your day with focus and inspiration. Jen shares her favorite podcasts to energize your mornings.
How to Engage Your Podcast Audience: Meet Them Where They Are
Learn how to engage your podcast audience by tailoring content to their needs, understanding their journey, and staying relevant in today’s fast-paced industry.
Why Podcast Listeners Choose You Over the Competition
Discover why understanding your podcast competition is crucial to capturing and retaining podcast listeners. Learn actionable tips to ensure your podcast stands out.
Why Your Podcast Should Be the Foundation of Your Content Strategy
Learn why using a podcast as the centre of your content strategy is essential for building trust, maximizing repurposability, boosting engagement, and enhancing your brand’s SEO efforts.
