Positioning Avison Young as thought leaders to a niche audience of listeners.
Avison Young’s goal was to reach a niche audience of real estate agents and investors. Our solution was create a podcast that challenged their current thinking by having a conversation with them about “how our built environment is evolving”. We worked with the Avison Young team to develop and produce a podcast that captured the attention of this audience by telling the story of how new needs, policies, and the new use of space are changing the face of real estate. Changing Places is a podcast about the way our relationship with the built environment is evolving. It’s about what lies at the intersection of people meets place, today and into the near future.
JAR Audio then created a podcast marketing plan that targeted niche podcasts for cross-promotion opportunities, and executed on a paid media buy that targeted this unique audience. Avison Young was incredibly happy with the results, and has already completed two full seasons. Avison Young has also reported that they are now using the podcast as onboarding material for each new company hire, globally.
