with Steve Pratt, Author of the hit book Earn It

BCIT

Encouraging lifelong learning and resiliency

Fireweed, a vibrant wildflower (and a podcast), born out of the Pacific Northwest

Business Objective

The clock is ticking on big issues like climate change, social justice, accessibility, and cybersecurity—not to mention the fact that we’re trying to recover from a global pandemic. Adaptability is now seen as the critical skill by leading employers across the country. But the trick is: we need to adapt in the right ways. Ways that will help us move forward, together. That’s why this diverse and inter-generational podcast, brought to you by BCIT, tells stories that embody the never-ending human potential to adapt to change.

The Solution

Fireweed features guests from in and around the Cascadia Innovation Corridor, interviewing academics and industry leaders, people from business and tech who are working to create resilient systems—all built to handle change. Meet people with vastly different experiences who have demonstrated their ability to grow and adapt to whatever challenges life throws at them and—like the fireweed—come back stronger than ever.

The Impact

Engagement

  • 98% average listen-through rate per episode
  • 100% increase in listenership