You’ll Hear It
Play Better. Listen Deeper.

Hosted by world-renowned jazz pianists Peter Martin and Adam Maness, You’ll Hear It is a music podcast that goes beyond the charts and into the heart of what makes great music work. Each episode blends deep musical expertise with the joy of discovery, helping listeners—from serious jazz students to passionate music lovers—unlock the secrets of listening better and playing smarter.

Presented by Open Studio, the show is rooted in a commitment to accessible, high-quality music education. Whether breaking down legendary recordings, exploring new releases, or sharing practice techniques, Peter and Adam’s chemistry and clarity make even the most complex ideas feel intuitive. As professional musicians and educators, they offer a rare, behind-the-scenes perspective into the creative process—one that resonates deeply with jazz musicians and is now reaching a growing global audience of general music fans.

Thanks to a smart content evolution and a focused effort on audience expansion, You’ll Hear It has become a must-listen in the world of music education podcasts, blending performance insight with accessible, often humorous commentary. As Adam says, “You’ll even hear folks working on the pod say things like ‘what would Liz say?’”

JAR Audio’s Role

JAR Audio partnered with Open Studio to help grow You’ll Hear It from a niche jazz podcast into a widely loved resource for music fans and aspiring musicians alike. While Open Studio continued to lead on production and content, JAR brought in our audience growth expertise to elevate the show’s reach and influence.

Our strategic contributions included:

• Audience development strategy to help broaden appeal from jazz musicians to a wider spectrum of music enthusiasts

• Channel optimization and metadata refinement across Apple Podcasts, Spotify, and YouTube to improve discoverability

• Creative growth campaigns to drive subscriptions and cross-platform listening

• Cross-promotion outreach resulting in partnerships with eight top-tier music podcasts

• Analytics-based content recommendations to align with platform algorithms and listener behaviors

The results speak volumes:

• 909% increase in verified listeners on Spotify

• 200% growth in listening hours

• Thousands of new followers and subscribers across platforms

• Top 5 placement on Spotify USA (Music) and Top 3 on Apple Podcasts (Music Commentary)

• Record-high comment rates and fan engagement

“Such a joy working with the team at JAR!”
— Rachel Morgan, Producer at Open Studio