CASE STUDY
Company size
Website
Cirque du Soleil wanted to explore a new audio frontier that could echo the immersive wonder of their live performances. The result was Cirque du Sound — a bold branded podcast that journeys through the heart of creativity with the same artistry and depth that defines the Cirque experience.
The goal: build a branded podcast that embodies Cirque du Soleil’s artistic spirit and connects with a global audience curious about the creative process. The team sought to go beyond surface-level conversations, crafting episodes that blend performance, philosophy, and sound into a multisensory listening experience.
JAR collaborated closely with Cirque’s creative team, including Michel Laprise, to architect a show that felt unmistakably “Cirque.” The strategy prioritized deep thematic resonance, high production value, and editorial risk-taking.
We developed a narrative-driven podcast format that interweaves storytelling with sonic textures, mirroring Cirque’s signature theatricality. Each episode explores creativity through diverse lenses—science, nature, music, and more — backed by original sound design that blurs the line between conversation and performance.
JAR also managed guest curation, working with Cirque to source voices that push artistic and intellectual boundaries. We supported the host with scripting and coaching to ensure every moment resonated emotionally and creatively. A multi-platform distribution and promotion strategy extended the podcast’s reach beyond traditional channels, supported by SEO content and strategic amplification across Cirque’s owned media.
Cirque du Sound has redefined what a branded podcast can be: not just a vehicle for storytelling, but a full-bodied creative expression. The show has garnered critical praise for its originality and depth, and has resonated with listeners seeking more than passive entertainment.
“With Cirque du Sound, we created something we’re deeply proud of. It captures the magic of Cirque in a completely new medium.”
— Michel Laprise, Creative Guide and Director at Cirque du Soleil
