CASE STUDY
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Allianz Trade set out to increase awareness of trade credit insurance both within and outside the organization. Their goals included strengthening employee engagement, encouraging staff to share the show within their networks, and positioning the company as a forward-thinking voice in the financial services sector.
JAR developed a narrative-driven podcast that told real-life stories about risk, reward, and the impact of trade credit insurance in the business world. The show was crafted with depth and care, involving detailed pre-interviews and strategic episode planning to deliver high-value content.
Season 2 introduced new creative approaches designed to build momentum internally and externally. Gamification played a central role: internal listening contests and thematic episodes fostered a sense of community and participation among employees. This not only boosted listenership but aligned with the core theme of the series—navigating risk.
Strategic tactics included:
The podcast delivered measurable results across engagement, reach, and internal advocacy:
The show also had a tangible internal impact. Employees began actively promoting the podcast, which helped increase awareness of trade credit insurance among clients and prospects. For new hires, the podcast became a go-to resource to understand company culture and purpose.
“We love JAR, and truly believe they are one of the best in the industry. We have received countless compliments on the production quality of the show. We also had so much fun every step of the way.”
— Kathleen McMahon, Brand and Integrated Marketing Manager, Allianz Trade in North America
