What does your brand sound like?
We help organizations meet all sorts of business objectives with audio. And, while most of what we do involves not talking about yourself in the content we create, there are powerful exceptions.
One of those is your Sonic Logo.
What is a Sonic Logo?
It’s an audio cue that appears as a stamp on content creation efforts to reinforce your relationship with your audience. It’s a major part of your sonic identity. Just like a visual logo, when designed and deployed correctly, this front-and-centre hero sound becomes synonymous with your show’s brand.
ELEVATE YOUR SHOW’S BRAND ABOVE THE NOISE
You spend a lot of time and money getting your audience to pay attention to your content. An effective sonic logo is a powerful way to remind them who you are. It’s another chance to reinforce your podcast’s identity, voice and values using sound design, while signalling to the listener that they are entering into the realm of show and story. That’s the power of an effective sonic logo.
We like to take our own medicine. To that end, we present our own, “Above the Noise”. Grab your headphones and give it a listen.
