with Steve Pratt, Author of the hit book Earn It

Our Beliefs

 

Great podcasts are good for business

Keeping consumer attention is a constant challenge. JAR creates engaging podcasts that captivate, boosting engagement and amplifying impact. 

 

Making mediocre podcasts = p*ssing in the wind

You don’t want to be that guy.  Don’t waste your creative energy on bad podcasts. Take aim — and create a podcast that delivers results.

 

Making something nobody listens to isn’t marketing

It’s vanity.  You need to create content that fills a need for your audience — and offers them something of real value: High-quality storytelling, vibrant conversations, accurate information, and content that makes a difference.

 

Podcasts with zero listeners are bad for business

You want a podcast that builds momentum for your brand, gets people talking, and represents your brand’s spirit and values to your target audience. Be strategic — and be rewarded with great brand loyalty.

 

Don’t cheap out on the podcast ingredients

You wouldn’t make soup with moldy vegetables. So don’t make a podcast with lame storytelling or bad sound. Invest in quality.

 

What does a boring podcast say about your brand?

It says you don’t care about your target audience or customers enough to deliver something of real value. Your podcast speaks for you. Make sure it’s saying good things.

 

Unless your brand is boring, you can’t afford a boring podcast

You bring passion to your job every day. You need a podcast that does the same. A great podcast can deliver strong ROI. But a dull one can have the opposite effect.

 

You never get a 2nd chance to make a good podcast 1st impression 

So make sure your podcast strategy is well thought-out, and that you back it up with quality storytelling. Step out of the gate with a podcast that makes a strong impression.

 

STORYTELLING IS KEY

Great storytelling drives engagement, message retention, and trust, upping your brand awareness. Our compelling narratives lead to high listen-through rates.

 

PODCASTS HAVE POWER

Podcasts connect with listeners during their daily routines, using low-involvement processing. This makes them a super effective marketing tool.

 

YOU HAVE TO DELIVER VALUE

Knowing your audience’s needs is crucial. Our podcasts focus on providing essential value, perfectly aligning content with your brand’s business goals.

 

YOU MUST HAVE CREATIVE COURAGE

Creative courage is essential for a successful podcast. It ensures audience-centric content, top-notch audio quality, and sets your brand apart, leading to a fantastic ROI.