Liz leads a team of talented audience growth specialists to promote JAR podcasts. She brings an audience-centered approach to her work, focusing on finding and growing the right audiences for our clients. Equal parts right- and left-brained, Liz uses a combination of data and her experience in podcast production and journalism to create winning audience growth strategies for clients. Since joining JAR in 2022, Liz has helped to develop workflows that see this audience growth mindset deeply integrated into the production process; so production and audience growth work in tandem from the very first strategy session to the final analytics report.
Liz’s approach is deeply informed by her decade+ of experience in journalism and podcast production. While working as a radio producer at CBC, she created, wrote and hosted an award-winning investigative podcast called Slumtown. Recently, she worked as a podcast consultant on the award-winning podcast Freeway Exit, where she advised on both production and promotion. She joined Pacific Content in 2020 as a showrunner, and later joined the audience development team, working with clients such as Red Hat, Facebook, Morgan Stanley and Atlassian.
