When Attention Drops, Video Podcasting Can Pull Your Audience Back In
Traditional formats like webinars and whitepapers are falling flat. Today’s audiences crave story-driven, platform-native content — and branded video podcasts deliver. One Canadian media company made the leap, creating a video podcast that meets creators where they are and models the future of media. From dynamic visuals to flexible repurposing, here’s how they built a show that captures attention and builds community.
