Chief Creative Officer

Why We’re Asking Ottawa to Fund Podcasting — And Why You Should Too

Podcasting in Canada is thriving. Audiences are growing. New voices are breaking through. But government support? Still stuck in the past. This week, Canadian podcast creators came together to demand change with an open letter to Canadian Heritage calling for funding, recognition, and policy updates that reflect podcasting’s cultural power. If you care about diverse, independent Canadian stories, now’s the time to speak up.

What Makes a Branded Podcast Concept Irresistible? It Starts With Deep Curiosity

Most branded podcasts miss the mark because the concept isn’t built to earn trust. This piece lays out a no-fluff approach to crafting a show that’s clear on purpose, audience-savvy, and worth listening to.

What Makes Listeners Skip One Episode and Share Another?

What makes someone skip a podcast, or share it? In this post, we break down how creative direction fuels branded content engagement and sharpens podcast positioning, with real-world examples from us at JAR Audio.

The Cost of Dull: Why Your Podcast Can’t Afford to Be Boring

Dull content is expensive. In the world of branded podcasts, playing it safe means paying more to get noticed. This piece explores why creativity, craft, and audience insight are essential if you want your show to stand out and stick.

When Brand Storytelling Flops: A Cautionary Tale About Podcasting Without a Business Goal

Storytelling in podcasts can be powerful, but only when grounded in strategy. Here are a few lessons from the field on how to align creative podcasting with clear business goals, audience insight, and smart promotion.

How a Stuck Horse Taught Me Everything About Podcasting in an Unpredictable Market

In a shifting podcasting landscape, the smartest move isn’t pulling harder — it’s changing your approach. Here's how reframing your strategy, audience, or format can unlock momentum when markets tighten and attention fragments.

Beyond the Syllabus: How Podcasts Are Shaping Education and EdTech

Podcasts are more than a trend, they’re a powerful tool for education. Learn how schools and EdTech platforms can use audio storytelling to connect, educate, and inspire a new generation of learners.

Amplifying Impact: How Podcasts Boost Government and Nonprofit Messaging

In a world where trust and transparency matter more than ever, government and nonprofit organizations are using podcasts to cut through the noise and connect with the public. Whether it’s explaining complex policies, sharing human stories, or combating misinformation, podcasts offer a powerful, accessible way to engage audiences. How? Keep reading.

Interest Peaks: How Podcasts Are Compounding Benefits in Financial Services

Once taboo, money is now a conversation everyone’s having, and podcasts are leading the charge. From big names like RBC and Morgan Stanley to challenger brands and credit unions, the smartest players in finance are using podcasts to build trust, spark conversation, and show the real-world impact of money.

Healthcare Podcasts: A New Prescription for Patient (and Practitioner) Engagement

From patient education to professional training, podcasts are transforming healthcare communication. Today’s healthcare brands are using audio to break down complex topics, build trust and create deeper connections with the people they serve. Here's how branded healthcare podcasts are changing the conversation.

Creative Bravery in Turbulent Times: Does Your Brand Know Where to Stand?

Dig into the ethical complexities, “slings, and arrows” of contemporary podcasting: Discover how your brand can stand firm on its values while effectively engaging with a dynamic social climate and diverse audiences.

2025 JAR Audio – Emerging Women in Podcasting Pilot Competition

We're excited to announce JAR's 3rd Emerging Women in Podcasting Pilot Competition! The winner gets a professionally produced audio podcast pilot episode, with full support from JAR’s talented team.

Don’t Look at The Internet and Other Podcasting Advice

Writing is messy, human, and real—just like great podcasts. The best brands get that.

Brands, Witches, and Podcasts: Transforming Corporate Media

Corporate media faces a new challenge: balancing sensationalism with meaningful storytelling. Learn how branded podcasts are reshaping media in 2024, fostering trust, humor, and ethical engagement in the digital age.

How Non-Profit Podcasts Are Amplifying Bold Missions and Inspiring Change

Non-profit podcasts amplify bold missions, educate audiences, and inspire action. Discover how organizations like BC Schizophrenia Society and Campaign Legal Center are using podcasts to drive change, and how you can support their transformative work.

Spotify’s Bold Moves: How Video and Audio Storytelling Are Shaping the Podcasting Future

Spotify’s latest tools for creators push video podcasting into the spotlight, challenging YouTube and redefining podcasting. But as brands and creators follow suit, they must ask: Does each medium demand its own storytelling approach? Explore the enduring magic of audio storytelling and why it still holds unmatched power.

Harnessing Nostalgia, Pinball, and Podcasts to Connect with Your Audience

Discover how nostalgia and cultural touchpoints, like pinball games and classic storytelling, can transform your branded podcast into an emotional connection powerhouse. Learn how fun, creativity, and shared experiences help podcasts resonate deeply with audiences, while building lasting brand loyalty.

Contact vs. Content: What Are We Really Connecting With?

Not all content is created equal. Learn why true connection should be the goal of your content, and how podcasts create deeper engagement than traditional media.

How a Podcast Morning Routine Sets the Tone for a Productive Day

Discover how a podcast morning routine can help you start your day with focus and inspiration. Jen shares her favorite podcasts to energize your mornings.

How Podcasts Increase Customer Loyalty

Discover the power of podcasts in increasing customer loyalty. Find out why podcasts work and how they can benefit your business.

Corporate Podcast Production: What Do Brands Have to Say?

Explore the essentials of corporate podcast production, including how to engage audiences, choose the right partners, and measure success effectively. Learn from industry leaders on creating impactful branded podcasts.

Meet the Winner of the 2024 JAR Audio Pilot Competition for Emerging Women Podcasters

Learn from Andrea Rathborne, an emerging podcaster, and the winner of the 2024 JAR Audio Pilot Competition. Learn about her journey, vision, and podcast "Half Betty."

Indigenous Podcasts Roundup for Indigenous History Month

Learn about the rise of Indigenous podcasts, their cultural impact, and how they are reshaping media by preserving and celebrating Indigenous voices and stories.

Top Podcast Trailer Examples and How to Create Your Own

Explore the best podcast trailer examples and learn how to create a compelling trailer that captures your audience's attention and drives subscriptions.

The Ultimate Guide to Finding the Best Podcast Producers for Your Brand

Discover how to find the best podcast producers to elevate your brand's voice, reach new audiences, and create high-quality, engaging podcasts.

Craft Compelling Content for Your Brand Podcast: Lock Up Your Plutonium

Learn how to create compelling content for your brand podcast with these tips and strategies to engage your audience and build brand loyalty.

I Own a Podcast Agency and Teach Podcast Writing. I Let My Students Use AI.

My day job is co-running a branded podcast agency, but I moonlight as a Lecturer in Creative Writing at the University of British Columbia. Here's what I learned letting my students use AI.

Interview Framing: How to Make Your Interview Podcast Stand Out

Jen Moss shares a secret weapon for podcasters: framing devices. Transform your interview show from overlooked to unforgettable with strategies that make every episode a must-listen.

Women Podcasters: JAR’s International Women’s Day Pilot Competition

International Women’s Day … Listen to the trailer for A Touch of Hysteria by Ann Kane Plus, an exciting announcement for emerging women podcasters!

Why Brands Need Journalists to Grow Your Podcast Audience

In the evolving landscape of branded podcasts, understanding and engaging your podcast audience is crucial. This post delves into successful strategies used by leading brands to create meaningful connections through storytelling and authenticity.

Stories We Tell: Unlock the Power of Brand Storytelling Techniques in Your Podcasts

Explore effective brand storytelling techniques to make your podcast not just heard but felt. Learn how to weave authenticity and emotion into your brand narrative.

Mastering the Art of Engagement as a Branded Podcast Producer

Learn crucial strategies for branded podcast producers on how to capture and maintain listener engagement within the first five minutes, ensuring your audience's time is respected and valued.

Why Podcast Engagement Should Be Your Show’s North Star

This blog explores essential strategies for enhancing podcast engagement, turning listeners into loyal fans, and building a community around your brand’s narrative.

Branded Podcast Benefits: Unlocking Trust

Discover how a branded podcast can elevate your marketing strategy, build deeper connections with your audience, and establish your brand as an industry leader.

Listening to Podcasts While Walking: Podcasts That (Literally) Move You

Jen Moss explores the connection between podcasting and walking.

How To Turn Your Novel Into A Podcast

Discover the compelling reasons to invest in fiction podcasts, from transforming novels into captivating audio dramas to engaging new audiences through immersive storytelling.

Elevate Your Brand with a Humor Branded Podcast

Explore how a humor branded podcast can transform your marketing strategy by engaging audiences with a blend of humor, unexpected twists, and compelling storytelling.

Podcast Awards: Signal Awards Finalists

JAR Audio clients are finalists in many Signal Awards categories.

The Latest Launch: Handsome Molly

Introducing Handsome Molly - We’re launching our newest show, Handsome Molly. Discover what this new, YA fictional podcast is all about and where to listen.

The JAR Audio Podcast Landscape Safari ft. Sounds Profitable Podcast Research

Discover key insights from Sounds Profitable podcast research and learn how to apply them to enhance your branded podcast marketing and audience engagement strategies.

Content Marketing Lessons from the Barbie Movie: How to Create Engaging Branded Podcasts

Learn key content marketing lessons from Barbie movie to create engaging and successful branded podcasts. Discover strategies for audience engagement, emotional storytelling, and more.

Importance of Sound Design in Podcasts: Crafting the Perfect Audio Experience

Explore the importance of sound design in podcasts and discover how it elevates your branded content by enhancing emotional engagement, consistency, and listener experience.

The Power of Reciprocity in Marketing: Enhancing Branded Podcasts

Learn about the power of reciprocity in marketing and how it can transform your branded podcasts by building customer loyalty, emotional engagement, and providing genuine value.

The How and Why of Podcast Music Selection: Tips for Brands

Learn about the importance of podcast music selection, best practices for choosing the right tracks, and how exclusive rights or commissioned music can enhance your branded podcasts.

Storytelling Techniques for Branded Podcasts: Captivate Your Audience

The essential ingredients for a narrative and why your branded podcast needs good storytelling.

Master the Art of Landing Podcast Guests with These Proven Strategies

Discover the key strategies for landing podcast guests who can transform your show. Learn how to secure engaging speakers and manage guest logistics seamlessly.

Effective B2B Podcast Naming Strategies: Key to Standing Out in a Crowded Market

Discover essential B2B podcast naming strategies that can help you develop a compelling and memorable name for your business podcast, ensuring it resonates with your target audience.

Empowering Female Podcasts: Ann Kane’s “Hysteria” Wins Grand Prize

Discover how Ann Kane's podcast "Hysteria" won the grand prize and aims to highlight medical inequities affecting women. Learn about JAR Audio's support and commitment to female podcasts.

JAR Audio Does Video Now!

YouTube isn’t just for video any more, it's a visual component helping to reach your desired audience and embrace the new shift in where (and how) people enjoy their podcast experience.

HOW TO GET AHEAD IN PODCASTING

JAR Audio presents their first original podcast: A Mockumentary Podcast about the Branded Podcast Industry… full of authentic advice!

Exploring the Profound Impact of Audio Storytelling on Listeners Worldwide

Dive into the impact of audio storytelling and discover how it can enhance emotional connection, improve memory retention, and transform listener experiences.

How a Well-Written Podcast Helps Your Brand

Jen Moss talks about the value of writers on your branded podcast.

Choosing the Right Podcast Topics. Or are they Stories? Angles?

Learn the importance of selecting the right podcast topics, stories, and angles to create content that resonates with your audience and keeps them engaged.

Efficiency in Podcast Production: The Role of Project Management

Discover how effective project management enhances podcast production, ensuring efficiency, client satisfaction, and high-quality results. Learn from JAR Audio’s approach.

The Art of Effective Content Marketing: Mastering Brevity

Discover the art of effective content marketing. Learn how brevity and audience understanding can boost engagement and make your marketing strategies more impactful.

Building Brand Trust Through Content Marketing: Strategies and Insights

Discover how to build brand trust through content marketing. Learn strategies and insights to create content that engages and earns audience trust.

The Gnome of Gnewbury and the Cucumber Cat

A Christmas story for kids of all ages.

Exploring Corporate Podcast Formats: Beyond One-on-One Interviews

Learn about innovative corporate podcast formats that go beyond traditional interviews to create dynamic and engaging shows for your brand.

Creating Impactful Gen Z Podcasts: A Guide for Brands

Learn how to craft engaging Gen Z podcasts. Discover essential tips on aesthetics, inclusivity, and addressing pain points for young audiences.

Why Video Podcasts Are a Must for Marketers

Discover how video podcasts can boost your brand's reach and engagement. Learn essential strategies for creating impactful video podcasts that resonate with your audience.

What About Brand Mentions? Lessons for Branded Podcasts

Discover how to use branded podcasts to enhance your marketing strategy. Learn the best practices for strategic brand mentions and creating engaging content.

10 Strategies for Maximizing Your Podcast Content

Discover how diverse podcast content can enhance your marketing strategy, boost brand awareness, and engage your audience effectively. Learn more here.

Don’t Launch a B2B Podcast Until You’ve Had This Talk

Learn essential considerations for high-quality B2B podcast production. Discover why audio quality matters and how a B2B podcast agency can help you succeed.

Finding the Perfect Podcast Episode Length for Your Corporate Podcast

Learn how to determine the best podcast episode length to maximize engagement and retain listeners. Discover strategies for both short and long podcast episodes.

How Can a Brand Use a Podcast to Market Itself? Listen to Your Audience

Learn how can a brand use a podcast to market itself effectively. Discover strategies for brand storytelling through podcasts, building trust, and maximizing Podcast ROI.

Podcast Niche is Nice – Reaon Ford

Have you met Reaon Ford (The Midnight Rider)?

Why Podcast Episode Topic Choice Matters

When it comes to a branded podcast, topic choice matters. In this 4-minute read, we explore how a thoughtfully curated series can shape your brand, move your listeners, and make real change around the world.

Find Your Perfect Podcast Name: The Ultimate Guide

Learn essential tips on how to name your podcast, whether to choose a creative or descriptive name, and how to optimize for search engines without violating platform guidelines.

What are the Benefits of Internal Podcasts? The Ultimate Handbook

This article explores the benefits of internal podcasts, highlighting how they enhance communication, ensure information security, and boost employee engagement and productivity.

Podcast Strategy Workshop: Kickoff Your Podcast Journey

Discover how JAR Audio’s Podcast Strategy Workshop can help you create, market, and optimize your podcast for success.

Unlocking the Power of Podcast Search: Find Your Next Great Listen

Learn how to master the podcast search with expert tips and tricks. Discover the best podcasts tailored to your interests using newsletters, social media, app features, and more.

How Branded Podcasts Build Brand Affinity

There are very few marketing mediums that can build brand affinity as well as a podcast.

Why Your Brand Should Be Audio Blogging

We explain why brands need to have an audio strategy, and how JAR Audio is now offering an Audio Blogging Service.

When Will We See The “Big One” In Branded Podcasts? It Could Be Right Now.

When are we going to see the “big one” in branded podcasts?

Should You Hire A Podcast Production Agency? (The Truth)

There are a lot of decisions that go into making your own brand podcast. We break down the truth.

Resilience in the Age of Podcasting

This could be a watershed moment for marketers.

How a Consumer Brands Podcast Can Enhance Experiential Marketing Strategies

Discover the transformative impact of a consumer brands podcast on experiential marketing, driving deeper engagement and emotional connections.

The Business Case for Branded Podcasts

We make the business case for brand podcasts.

Author: Jen Moss