OUR Blog
Capturing the C-Suite: The Unmissable Opportunity of B2B Podcasts
Reach senior executives through branded podcasts. Find out how these decision-makers are embracing podcasts and what it means for B2B marketing.
Always Balance Your Creativity and Marketing Objectives
My first project in the advertising industry taught me valuable lessons about the necessity of balancing creativity and marketing objectives to ensure campaign effectiveness and market relevance.
Podcast Marketing Tips to Grow Your Audience
For most brands aiming for brand lift or brand awareness, engaging the right listeners through podcast ad campaigns is key to building long-lasting relationships.
Enhancing Your Brand Through the Art of Podcast Experience
Dive into the art of creating a podcast experience that transcends ordinary brand promotion, drawing inspiration from the legendary Augusta National. Learn how prioritizing listener engagement, values, and a rich auditory experience can transform your podcast into a powerful touchpoint for audience connection and brand loyalty.
The Ultimate Guide to Podcast Timing
Mastering podcast timing is crucial for engagement and success. Read on to learn how strategic release schedules can make your podcast stand out.
Interview Framing: How to Make Your Interview Podcast Stand Out
Jen Moss shares a secret weapon for podcasters: framing devices. Transform your interview show from overlooked to unforgettable with strategies that make every episode a must-listen.
Brand Superpower: The Secret Ingredient to a Great Podcast
Embark on a journey to podcasting excellence by delving into the heart of your brand’s superpower. This unique strength is more than a feature—it’s the essence that sets your podcast apart in a crowded marketplace. Whether it’s creativity, innovation, or exceptional service, discover how your superpower can not only define but also magnify your podcast’s impact, creating a lasting connection with your audience and solidifying your brand’s identity.
Women Podcasters: JAR’s International Women’s Day Pilot Competition
International Women’s Day … Listen to the trailer for A Touch of Hysteria by Ann Kane Plus, an exciting announcement for emerging women podcasters!
Why Brands Need Journalists to Grow Your Podcast Audience
In the evolving landscape of branded podcasts, understanding and engaging your podcast audience is crucial. This post delves into successful strategies used by leading brands to create meaningful connections through storytelling and authenticity.
How to Write Podcast Episode Titles and Descriptions to Grow Your Podcast Audience
Discover key strategies for crafting podcast episode titles that not only attract attention but also drive listener engagement, ensuring your podcast stands out in a crowded market.
Podcast Listener Engagement: Elevating Your Brand with Every Episode
Explore the groundbreaking strategy behind the "Daredevil" billboard campaign and its lessons for branded podcast success. Uncover how targeted engagement, interactive content, and social media can turn your podcast into a cultural phenomenon.
Maximize Impact with a Podcast for Brands: A Strategic Guide
Unlock the secrets to effective brand marketing through a podcast for brands. Learn how to captivate and engage your audience with compelling audio content.
