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To spotlight scalable, high-impact innovations within the food system — connecting the public, policymakers, and industry leaders to entrepreneurial solutions for sustainability, food access, and climate resilience.
“Our goal was to make complex food system challenges more accessible — and to highlight people who are already solving them.”
— Christiana Musk, Host
Each episode centers on a critical piece of the food puzzle:
Strategically distributed on Spotify, Apple Podcasts, Amazon Music, and Acast, the series launched with a full trailer in late October 2022 and released all three episodes in November.
Unreasonable Impact: Food Solutions succeeded in translating complex global issues into clear, compelling stories that sparked action. By spotlighting diverse founders tackling agriculture, protein innovation, and food waste, the series shifted the focus from problem to possibility, showing listeners not just what’s broken, but who’s fixing it.
The narrative-driven structure, paired with expert hosting and crisp production, created an accessible on-ramp for audiences ranging from policymakers to conscious consumers.
Beyond storytelling, the podcast functioned as a strategic tool for influence. Distributed across major platforms with support from BBC StoryWorks and Barclays, the series extended Unreasonable Group’s reach and credibility within climate, innovation, and investment circles. It opened space for meaningful dialogue between entrepreneurs, systems thinkers, and funders—positioning the podcast as more than a listening experience, but a springboard for cross-sector collaboration and change.
The series delivered:
“It’s more than a podcast — it’s a catalyst for conversation between entrepreneurs, funders, and systems-level thinkers.”
— Barclays, via Unreasonable Group
