CASE STUDY
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Despite being one of the most respected pediatric institutions in the country, BC Children’s Hospital faced a growing challenge: how to support families beyond the hospital walls.
Parents and caregivers were seeking reliable, compassionate information to help them navigate their children’s health, often in moments of stress, uncertainty, or isolation. Traditional resources weren’t always enough, and time with clinicians was limited. The hospital needed a way to extend its voice and guidance into the everyday lives of the families it serves.
More than just education, the goal was emotional connection. BC Children’s Hospital wanted to create a resource that combined clinical expertise with real, relatable stories — offering reassurance, clarity, and support when families needed it most. The solution had to be accessible, trustworthy, and rooted in the hospital’s commitment to care. Podcasting offered the ideal format: intimate, flexible, and capable of reaching parents where they are.
Through real stories, expertise, and practical tips, this podcast helps families and their children promote their mental health and wellness. JAR is working with informed, “Kelty insider” hosts Char and Michelle to bring them up to speed on podcasting techniques. Each episode features first-hand stories from parents, youth and leading health professionals as they navigate important topics to meet you ‘Where You Are’ in your journey.
Where You Are has become a lifeline for families navigating pediatric health challenges. Since launch, the show has cultivated a loyal listener base of parents, caregivers, and healthcare professionals who value its clear, compassionate approach to complex topics. By blending medical expertise with real stories from families, the podcast delivers both credibility and comfort—fostering trust in BC Children’s Hospital as a supportive, human-centered institution.
Beyond listener engagement, the podcast has helped solidify the hospital’s leadership in patient education and family advocacy. Each episode has become a resource that clinicians can confidently recommend, bridging the gap between appointments and empowering parents with knowledge they can revisit anytime. In an often-overwhelming healthcare landscape, Where You Are stands out as a calm, trusted voice—making BC Children’s Hospital more accessible, more relatable, and more impactful to the communities it serves.
“Everything that you would need to make a quality podcast from creative direction with content, thoughtful and efficient production and post-production, organized project management, and great solutions and troubleshooting in the rare cases it’s needed. These are a team of professionals who care about the podcasts they work on and put out. We very much value the working relationship we have with JAR and the base of listeners they’ve help us reach.”
– BC Children’s Hospital
