CASE STUDY
Company size
Website
Redefiners is a conversation-driven podcast spotlighting leaders who challenge convention, embrace transformation, and redefine their roles to drive lasting impact. Hosted by RRA consultants, each episode features in-depth discussions with high-profile guests — from CEOs to government leaders — offering candid, often personal reflections on leadership in a fast-evolving world.
JAR collaborated with RRA to elevate the podcast’s strategic value and creative quality, positioning it as a marquee thought leadership channel that resonates with senior global business audiences.
Grow Redefiners into a top-tier podcast that reinforces RRA’s leadership brand, showcases the firm’s depth across sectors, and reaches a wider, more engaged audience of business influencers.
JAR guided Redefiners through a strategic evolution — reimagining the show’s tone, cadence, and guest mix to reflect RRA’s future-facing voice and C-suite credibility.
We established a consistent format combining compelling host-led intros, deeply informed interviews, and production that highlights authenticity without sacrificing polish. Key episodes, such as “Leading with Vulnerability” with Jacob Morgan and a two-part conversation with Microsoft’s Brad Smith, exemplify the balance between insight and accessibility.
To amplify reach, we implemented multi-channel promotion:
We also introduced themed episodes like the Leadership Lounge, experimenting with format and tone to meet rising listener curiosity around AI, sustainability, and return-to-work leadership challenges.
Redefiners redefined what a leadership podcast can be. With over 1 million total downloads, 900,000 unique listeners, and a 165% year-over-year spike in monthly downloads, the show has become a go-to resource for executives seeking substance, not soundbites. Its ascent into the top 1% of all global podcasts — and a #1 rank in the U.S. business careers category — speaks to its resonance with a discerning C-suite audience.
This impact was strategic. Each episode strengthened Russell Reynolds Associates’ position as a forward-thinking, deeply credible leadership advisor. From sustained listen-through rates to standout performance in markets like Canada, Germany, and Singapore, Redefiners has become a truly global platform. Paired with high-performing media campaigns, executive LinkedIn activations, and a format built for trust and engagement, the podcast now plays a central role in RRA’s thought leadership ecosystem — amplifying insights, expanding reach, and deepening relationships with the world’s top leaders.
“Redefiners is still ranking well in many countries…showing that we’ve found a pocket of interest and listeners who are spreading the word.”
— AAA Northeast Year-End Analytics Report
