Saje Natural Wellness, despite a growing customer base, sought deeper engagement with their loyal fans, aspiring to convert them into brand evangelists. The catalyst? A podcast, inspired by the strong word-of-mouth influence among their new customers.
We crafted a podcast, “Well Now”, embodying Saje’s health-focused mission, delivering valuable content to listeners while subtly highlighting their commitment to holistic well-being. The process commenced with comprehensive strategy sessions, understanding Saje’s purpose, before developing an audience-centric product.
Our creation strategy involved advanced audio techniques, exceptional production quality, and carefully designed themes. To promote the podcast, our growth team implemented a plan, involving wellness influencers and paid advertising on health and wellness podcasts. In addition, Saje’s retail locations were utilized for promotion, featuring “listen stations” and QR codes on shopping bag inserts.
“I love this podcast! It’s chock-full of great content, interviews and practical wellness advice. Highly recommended!”
-Ajvlew, Apple Podcast Listener
