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Wharton and Accenture set out to create a podcast that would ground abstract discussions of artificial intelligence in real-world application — spotlighting not only the technology, but the business decisions and leadership required to harness it.
In Season 1, Professor Kartik Hosanagar led a series focused on AI in marketing, unpacking the tools and techniques — like social listening, creative automation, and programmatic advertising — that are transforming customer engagement and decision-making.
“AI is rewriting the playbook for business and society. In Season 1 of Where AI Works, I’m excited to explore what that means for decision-making, marketing, and beyond.”
— Kartik Hosanagar, Professor of Technology & Digital Business, Wharton
JAR collaborated with the Wharton School and Accenture to bring Season 1 of Where AI Works to life, combining strategic storytelling with high-end production.
We helped shape the editorial direction and thematic arc of the season, working closely with Wharton’s academic team to align each episode with core learning objectives. From there, we guided guest selection to strike a balance between scholarly credibility and frontline innovation — featuring marketing leaders from global brands and top tech firms.
Our team led all aspects of production, including scripting, remote recording, sound design, editing, and mixing. The final product not only met Wharton and Accenture’s creative standards, but also upheld their reputations for thought leadership in business and technology.
To support ongoing impact, we delivered detailed analytics and listener insights, helping the team understand audience engagement and refine future content strategy.
The result was a highly polished, insight-driven podcast that deepened Wharton’s reputation for academic leadership in AI and business — and highlighted Accenture’s role in applying that knowledge to enterprise transformation. Season 1 engaged senior-level audiences with timely, substantive discussions that positioned both organizations at the forefront of AI innovation.
