Statistics
How Podcasts Really Impact Brands: Key Statistics You Should Know
We’ve compiled the data to prove that podcasts are an effective marketing medium.
We’ve compiled the data to prove that podcasts are an effective marketing medium.
Nothing right now is normal. And either is podcast listenership, which has seen some changes in the past 2 quarters. This post summarizes Edison Research’s webinar updating us on the numbers.
JAR Audio believes that access to the internet is a right. But, sadly, there are too many Canadians who lack access.
So, written by JAR Audio’s Co-Founder and Chief Technical Officer (Aaron Johnson) we have sent the following letter to Prime Minister Justin Trudeau.
Podcasts serve needed human states. And podcast listening is literally a different, more concentrated state of mind. Podcasting uniquely serves humans looking to be entertained and to learn something new. Podcasting provides an attentive lean-in audience to brands. Other media is there to inform, to help us unwind, or to connect with other humans.
For any brand that is smart and courageous enough to produce a branded podcast to get on the podcast charts, the sky’s the limit for ROI.
A summary of Edison Research’s quarterly tracking report titled “Podcasting: Connection and Community During Quarantine. Great news…podcast listenerships is back to normal.
Podcasts listenership is returning to normal, which is great news for brands.
If you compare the engagement rate between a podcast and video, its not even close.
Podcast listening is an active, engaged, and leaned-in experience. And, because this generation is actively listening, youth are attuned and ready to receive brand messaging.
In this post, we’ll provide an all-encompassing rundown of the vital podcast statistics in the United States and Canada that all brands should learn about.
What is the ideal analytics for branded content?
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