CASE STUDY
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As Saje Natural Wellness expanded its reach, the brand saw an opportunity to deepen engagement with existing customers. With an audience already advocating for the brand through word-of-mouth, Saje wanted to offer content that aligned with their values while expanding brand loyalty.
Saje aimed to cultivate a more personal and lasting connection with their community — especially among devoted customers — by moving beyond products to create a rich, resonant content experience.
“We saw how passionate our customers were about sharing our brand. We wanted to amplify that enthusiasm and provide something they’d feel proud to share.”
— Saje Natural Wellness
We developed “Well Now,” a podcast designed to reflect Saje’s mission of holistic wellness. Every episode was built on a foundation of thoughtful strategy: beginning with deep discovery sessions to understand Saje’s voice, values, and audience.
The content was audience-first — providing real value through conversations around natural wellness, mental health, and personal growth. Production quality was paramount, with immersive sound design, expert interviews, and narrative clarity guiding every episode.
To ensure the podcast reached the right listeners, JAR’s distribution plan spanned multiple touchpoints:
This full-funnel strategy ensured listeners could discover the show both digitally and physically, wherever they encountered the Saje brand.
“Well Now” exceeded engagement benchmarks and demonstrated strong audience resonance from launch.
“I love this podcast! It’s chock-full of great content, interviews and practical wellness advice. Highly recommended!”
-Ajvlew, Apple Podcast Listener
