travel PODCASTS THAT PERFORM
Launch your travel podcast with JAR Audio
Increase engagement through great storytelling, showcase thought leadership, and grow brand lift with a travel podcast for your brand.
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Why JAR Audio is the Leading Travel Podcast Agency
In recent years, podcasts have seen a surge in popularity. Leveraging this influential platform is now crucial for travel brands aiming to engage with their audience in a captivating and impactful manner. As the perfect travel podcast agency, JAR Audio creates top-tier podcasts designed to enhance your brand recognition, solidify your position as an industry leader, and tell stories that take your listener on a journey. With extensive experience from producing Expedia’s podcast, and the show for Vancouver International Airport, our expertise ensures that your travel brand connects with its audience in a meaningful and engaging way.
Proven podcast RESULTS
Our results speak for themselves; JAR Audio produces travel podcasts that perform for brands. Our podcasts are designed to meet your business objectives and deliver the results that you deserve.
- 85% average consumption rate per episode
- Millions of downloads
- Most clients see increase in brand lift
- Many #1 positions on Apple Podcasts
- Audio and Video production
- The best client service in the industry
- Dedicated audience growth specialists
Why JAR is the Right Agency for Your Travel Podcast
Why Your Travel Brand Needs a Podcast
Podcasts have emerged as the most powerful medium to engage audiences in a personal and immersive way. For travel brands, a podcast offers an unparalleled opportunity to share captivating stories, insider tips, and unique experiences that resonate deeply with listeners. Plus they are portable…so they can be enjoyed while traveling. Unlike other forms of content, podcasts allow you to create a direct and intimate connection with your audience, building trust and loyalty over time. By leveraging the growing popularity of podcasts, your travel brand can enhance its visibility, establish itself as an industry thought leader, and create a community of passionate travelers who turn to your brand for inspiration and guidance. A podcast is not just a marketing tool; it’s a platform to bring your brand’s voice to life and invite your audience on a journey with you.
The Success of Expedia's "Out Travel the System"
Expedia’s “Out Travel the System,” produced and marketed by JAR Audio, has become a standout success in the travel podcasting world. Over multiple seasons, the podcast achieved a remarkable 400% increase in listenership year over year, demonstrating its growing impact and appeal. The podcast’s success was further highlighted by its nomination for a prestigious Shorty Award, recognizing excellence in social media and digital content. Additionally, “Out Travel the System” was prominently featured on the home page of Expedia.com, showcasing its value as a key component of Expedia’s brand strategy. The podcast’s influence reached new heights when Lonely Planet updated their top travel podcast list to include it, cementing its status as a must-listen for travel enthusiasts. Through engaging storytelling and expert production, JAR Audio has helped “Out Travel the System” become a beloved and influential voice in the travel industry.
"Beyond", by Vancouver International Airport
YVR is all about connections: connecting people with loved ones, new places, and adventures; connecting businesses to new markets; and connecting cargo to destinations worldwide. These are the obvious connection points of an airport. As we moved through the pandemic, YVR was evolving beyond being just an airport to become a platform for Vancouver’s community to connect and thrive. Similarly, in the podcast “Beyond,” produced by JAR Audio, we explored connections beyond the surface with our guests, uncovering the unexpected missed approaches or points of turbulence that led them to where they are today.
In “Beyond,” we dove into the stories of leaders who have played pivotal roles in our community, learning how the pandemic influenced their leadership and revealing what lies beneath their journeys during that critical time. Often, it’s the values they kept hidden – what’s beyond the surface – that truly drove the person they present to the world. These deep dives not only revealed the essence of these leaders but also made for unforgettable interviews. This was “Beyond.”
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Ways Your Travel Podcast Can Increase Brand Engagement:
- Storytelling and Authenticity: Travel podcasts allow brands to tell engaging and authentic stories that resonate with listeners. By sharing unique travel experiences, insider tips, and personal anecdotes, brands can create a deep emotional connection with their audience, making the brand more relatable and memorable.
- Expert Interviews and Insights: Featuring interviews with travel experts, influencers, and industry leaders can position the brand as a trusted authority in the travel sector. Providing valuable insights and advice helps to build credibility and trust, encouraging listeners to engage more deeply with the brand.
- Community Building: Podcasts can foster a sense of community among listeners by encouraging interaction through social media, listener Q&A segments, and community-driven content. Creating a loyal and engaged listener base can lead to increased brand advocacy and word-of-mouth promotion.
- Exclusive Content and Offers: Offering exclusive content, such as behind-the-scenes stories, early access to new travel destinations, or special offers and discounts for podcast listeners, can incentivize engagement. This exclusivity makes listeners feel valued and more connected to the brand.
- Cross-Platform Promotion: Integrating the podcast with other marketing channels, such as the brand’s website, social media, email newsletters, and video content, can amplify its reach and engagement. Promoting podcast episodes across these platforms ensures consistent brand messaging and provides multiple touchpoints for audience interaction.
- By leveraging these strategies, a travel podcast can significantly enhance brand engagement, fostering a loyal and interactive community of listeners who are deeply connected to the brand.
THOUGHT LEADERSHIP WITH A TRAVEL PODCAST
Expert Interviews and Guest Appearances:
By featuring interviews with industry experts, influencers, and thought leaders, a travel podcast can showcase the brand’s connections and knowledge within the travel industry. This not only provides valuable insights to listeners but also positions the brand as a key player in the travel sector.
In-Depth Analysis and Trends:
Regularly discussing the latest travel trends, market insights, and in-depth analyses on the podcast demonstrates the brand’s expertise and commitment to staying ahead of industry developments. This establishes the brand as a go-to source for reliable and up-to-date travel information.
Educational Content and Tips:
Offering educational content, such as travel planning tips, destination guides, and advice on navigating industry changes, helps to build trust with the audience. By providing valuable knowledge and resources, the brand can reinforce its authority and thought leadership in the travel industry.
Thought-Provoking Discussions and Perspectives:
Engaging in thought-provoking discussions on industry challenges, innovations, and the future of travel can position the brand as a forward-thinking leader. By sharing unique perspectives and fostering meaningful conversations, the podcast can elevate the brand’s status as a thought leader in the travel space.
Meet your Team
Meet the team to craft your travel podcast. We build our teams to fit with your brand and business objectives.
Executive Producer
Oversees the entire podcast production process, ensuring alignment with the brand’s vision and strategic goals.
Producer
Manages the day-to-day operations of the podcast, including coordinating guests, scripting, and supervising recording sessions.
Tech
Handles all technical aspects of podcast production, including audio recording, editing, and sound quality optimization.
Audience Growth Specialist
Develops and implements strategies to increase podcast listenership and engagement through marketing and promotional activities.
Project Lead
Coordinates the efforts of the production team, manages timelines, and ensures that the podcast project stays on track and meets deadlines.
How Our Podcast Production Works
At JAR Audio, we produce compelling travel podcasts that not only engage your audience but also solve your business problems by fostering meaningful connections. Our dedication to creating exceptional podcasts revolves around five key elements:
- Listening to the needs of your brand and audience
- Captivating storytelling
- Engaging conversations
- Shareable content
- Outstanding audio quality
By adopting a holistic approach and employing a diverse team of experts, we craft podcasts that not only resonate with your audience but also address your business challenges, ensuring listeners keep coming back for more.
We Produce Your Podcast Using a Proven 8-Step Process, Tailored to Meet Your Unique Business Objectives:
1. Prepare
Introducing our JAR bespoke strategy workshop, designed to kick off our collaborative partnership while finding the perfect show that solves your business problem and creates magic for listeners simultaneously. The 4-session workshop, available remotely or in-person, delves into a variety of crucial aspects of your brand’s podcast journey:
- Stakeholder Listening Sessions
- Identifying Business Problems
- Defining Core Values
- Target Audience Analysis
- Desired Outcomes
- Value Proposition
- Market Landscape
- Format Selection
- Guest Considerations
- Audience Growth Exploration
Together, we will elevate your brand’s voice and maximize your podcast’s impact.
Output: 4-Session Strategy Workshop
2. Plan
The JAR program development process is tailored for progressive travel brand marketers seeking to create a podcast that resonates with their target audience while addressing their business challenges.
During the second, third, and fourth workshop sessions we’ll collaboratively tackle:
- Ongoing Creative Ideation and Scoping
- In-depth Topic Research
- Crafting a Compelling Season Arc
- Establishing an Efficient Production Timeline
Additionally, we’ll collaborate to:
- Understand your Marketing Ecosystem
- Determine Best Practices for Content Promotion
Upon completion of the entire workshop, we’ll have the necessary foundation to develop your Production Timeline, Audience Growth Strategy, and a Final Show Bible.
Together, we will create a podcast format and editorial direction that captivates your audience and achieves your brand’s goals.
Output: Final Show Treatment Document | Go-To-Market & Audience Growth Strategy Document | Production Timeline
3. Pre-Production
As we embark on the journey to create your podcast, our focus is on structuring the production as smartly and efficiently as possible, ensuring a seamless experience for your team, guests, and anyone involved in the production.
Our comprehensive approach includes:
- In-depth Topic Research
- Discovering powerful stories aligned with episode goals
- Creating a 5-Star Guest Experience
- Developing an On-Brand Guest Strategy
- Guest Chasing and Booking
- Guest Audio Check and Equipment Delivery/Setup
- Conducting Pre-Interviews
- Crafting Host Question Lines
- Scripting
- Voice Talent Search
- Host Contracting
- Securing Guest Waivers
Once the plans are in place, our team of audio engineers and editors will expertly capture and edit your remote interview-based podcast episodes, ensuring exceptional audio quality and a smooth process for hosts and guests alike.
Output: Topic Research | Powerful Stories | 5-Star Guest Experience | On-Brand Guest Strategy | Guest Chasing & Booking | Guest Audio Check & Equipment Setup | Pre-Interviews | Host Question Lines | Host Contracting | Guest Waivers
4. Production
Our world-class production process is led by a dedicated team of Project Leads, Producers, and Editors. We cater to travel brands looking for a high-quality, collaborative approach by offering:
- Weekly Client Collaboration Sessions
- Remote and On-site Recording
- Video Capture
- Client Involvement in Recording Sessions
- Narration and Pickups
- Show Artwork Design
Our process ensures a seamless experience for everyone involved. We conduct technical audits, provide recording gear when necessary, or set up host and guests at a studio.
Our in-house audio engineers and editors capture exceptional audio, delivering a top-notch podcast experience that aligns with your brand’s values and goals.
Output: Weekly Client Collaboration Sessions | Remote and On-Site Recording | Video Capture | Client Involvement in Recording Sessions | Narration | Pickups | Show Artwork Design
5. Post-Production
As we craft your podcast episodes, our goal is to wow your audience and achieve maximum listen-length, ensuring the greatest ROI.
Our comprehensive approach includes:
- Three rounds of revisions for your approval (Paper, Rough, Fine)
- Video editing
- Output of transcripts
- Writing of episode titles and descriptions
- Writing of metadata
Our skilled Producers prepare a paper edit for the Sound Editor to follow, leading to the development of a rough cut sent to you for approval. Once we confirm your satisfaction, we create a fine cut with music and SFX.
Simultaneously, our team prepares cut-downs, waveform videos, and teaser clips for marketing purposes. You can rest easy knowing that our seasoned Project Lead, an exclusive role for JAR Audio clients, is managing the entire process.
Output: 3 Rounds of Revisions (Paper, Rough, Fine) | Video Edit | WAV & MP3 Files | MOV Files | Transcript | Episode Titles | Episode Description | Metadata
6. Push
Our dedicated team ensures a phenomenal listening experience for your audience by formatting the online hosting environment and making your podcast easily accessible.
In the style of do-it-all-for-you service, we provide:
- Setting up the Host Server
- Connecting to Top Podcast Directories
- Connection to Audience Measurement Stack
- Quality Control
- Distribution of the Podcast
Our technical team connects your podcast to major directories like Apple, Spotify, Google Music, YouTube, Amazon Music, and others, using a host server. As the list of popular directories evolves, there’s no need for your team to worry—we’ve got you covered.
Output: Setting Up Host Server | Connecting to Top Podcast Directories | Connection to Audience Measurement Stack | Quality Control | Distribution of Podcast
7. Promote
With a deep understanding of your target audience, the JAR team uncovers the secret powers of your organization and leverages them to grow your audience.
We execute a bespoke marketing strategy tailored to your brand, launching your podcast and sustaining audience growth.
Our comprehensive approach includes:
- Graphic Design
- Copywriting
- Content Strategy
- Landing Page Consultation
- Cross-Promotion
- Podcast Directory Pitching
- Leveraging Owned Channels
- Media Buying
- Creative Execution
Our unique plans are crafted based on your audience, budget, and goals. We design cover art, social assets, and provide guidance for landing pages, content marketing, spotlighting, cross-promotion, and paid media to ensure the success of your podcast.
Output: Graphic Design | Copywriting | Content Strategy | Landing Page Consultation | Cross-Promotion | Podcast Directory Pitching | Leveraging Owned Channels | Media Buying | Creative Execution
8. Pull
As your podcast goes live and attracts listeners, JAR’s Audience Growth team analyzes and interprets episode and audience data to help you understand your brand’s growth.
We provide:
- Custom Analytics Reports
- Weekly Analysis
- Brand Lift Studies
- Audience Surveys
- Conversion Tracking
- Media Buy Performance
- Social Listening
The data comprises two distinct types:
- Consumption Data, which reveals the listen-through rate and audience engagement patterns
- Analytics, which offer insights into downloads, listener demographics, devices used, and more
Complexities aside, our team ensures you have real-time access to this data and simplifies it through monthly reports, helping you make data-driven decisions for your podcast’s ongoing success.
Output: Custom Analytics Reports | Weekly Analysis | Brand Lift Studies | Audience Surveys | Conversion Tracking | Media Buy Performance | Social Listening
Choosing your format:
A branded podcast provides a unique platform for your travel brand to connect with your audience through audio storytelling. However, with a range of formats available, it can be challenging to determine which one is best suited for your brand’s specific marketing challenge.
At JAR Audio, we create the perfect podcast for your travel audience, including:
- Interview Format
- Narrative Format
- Interview/Narrative Hybrid Format
How JAR Audio Can Promote and Market Your Travel Podcast
At JAR Audio, we understand that creating a high-quality podcast is only the first step; effectively promoting and marketing it is crucial to ensure its success and reach. Our comprehensive approach to podcast promotion and marketing is designed to maximize your travel podcast’s visibility and engagement. Here’s how we can help:
Graphic Design: Our talented design team will create visually compelling cover art and promotional graphics that capture the essence of your travel podcast, making it stand out in podcast directories and social media feeds.
Copywriting: We craft engaging and persuasive copy for episode titles, descriptions, show notes, and promotional materials that attract and retain listeners, while accurately reflecting your brand’s voice and messaging.
Content Strategy: We develop a tailored content strategy that aligns with your brand’s goals, ensuring that every piece of content we create supports the growth and visibility of your podcast.
Landing Page Consultation: We provide expert guidance on designing and optimizing your podcast’s landing page to enhance user experience, improve SEO, and convert visitors into loyal listeners.
Cross-Promotion: We leverage our extensive network to cross-promote your podcast on relevant channels, including guest appearances, collaborations with influencers, and partnerships with complementary brands.
Podcast Directory Pitching: We ensure your podcast is featured in top podcast directories like Apple Podcasts, Spotify, Google Podcasts, and others. We also pitch your podcast for editorial placements and featured spots within these platforms.
Leveraging Owned Channels: We utilize your existing marketing channels, such as your website, email newsletters, and social media profiles, to promote your podcast to your established audience, driving traffic and engagement.
Media Buying: We design and execute targeted advertising campaigns across various platforms, including social media, search engines, and podcast networks, to reach a broader audience and attract new listeners.
Creative Execution: Our creative team produces engaging promotional content, such as teaser clips, audiograms, waveform videos, and highlight reels, to share on social media and other marketing channels, sparking interest and driving listener engagement.
By implementing this holistic and tailored marketing strategy, JAR Audio ensures that your travel podcast not only reaches but also captivates your target audience, fostering growth, engagement, and long-term success.
What our Clients are Saying
“Out Travel the System is designed to help you dig under the system and get everything you need to book travel that fits your schedule, tastes and budget.”
Nisreene Atassi — Director of Global Communications, Expedia
