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"The Wharton School"

The Wharton School

The Wharton School and Accenture

Publisher: Wharton/Accenture

Host: Professor Kartik Hosanagar

Where AI Works is a thought-provoking AI podcast and business podcast from the Wharton School, created in collaboration with Accenture, that explores how AI in business is transforming strategy, operations, and innovation. Each season offers a fresh perspective, led by a different Wharton faculty expert who guides deep conversations with leaders actively shaping the future of artificial intelligence.

In Season 1, Wharton Professor Kartik Hosanagar dives into AI in marketing—examining how technologies like social listening, programmatic advertising, and creative automation are reshaping how brands engage customers and build trust. Alongside guests from top tech firms and global brands, Hosanagar explores how AI is redefining decision-making, personalization, and brand strategy.

“AI is rewriting the playbook for business and society. In Season 1 of Where AI Works, I’m excited to explore what that means for decision-making, marketing, and beyond.”
— Kartik Hosanagar, Professor of Technology & Digital Business, Wharton

🛠️ JAR Audio’s Role

JAR Audio partnered with the Wharton School and Accenture to conceptualize, produce, and publish Where AI Works, ensuring the podcast delivered on both strategic and creative goals. Our support included:

  • Shaping the editorial direction and overall season structure.
  • Guiding guest selection to reflect Wharton’s academic rigor and Accenture’s innovation leadership.
  • Leading end-to-end podcast production: scripting, remote recording, sound design, editing, and mixing.
  • Delivering performance analytics and listener insights throughout the campaign.

FOLLOW "The Wharton School"

The Wharton School

The Wharton School and Accenture

Publisher: Wharton/Accenture

Host: Professor Kartik Hosanagar

Where AI Works is a thought-provoking AI podcast and business podcast from the Wharton School, created in collaboration with Accenture, that explores how AI in business is transforming strategy, operations, and innovation. Each season offers a fresh perspective, led by a different Wharton faculty expert who guides deep conversations with leaders actively shaping the future of artificial intelligence.

In Season 1, Wharton Professor Kartik Hosanagar dives into AI in marketing—examining how technologies like social listening, programmatic advertising, and creative automation are reshaping how brands engage customers and build trust. Alongside guests from top tech firms and global brands, Hosanagar explores how AI is redefining decision-making, personalization, and brand strategy.

“AI is rewriting the playbook for business and society. In Season 1 of Where AI Works, I’m excited to explore what that means for decision-making, marketing, and beyond.”
— Kartik Hosanagar, Professor of Technology & Digital Business, Wharton

🛠️ JAR Audio’s Role

JAR Audio partnered with the Wharton School and Accenture to conceptualize, produce, and publish Where AI Works, ensuring the podcast delivered on both strategic and creative goals. Our support included:

  • Shaping the editorial direction and overall season structure.
  • Guiding guest selection to reflect Wharton’s academic rigor and Accenture’s innovation leadership.
  • Leading end-to-end podcast production: scripting, remote recording, sound design, editing, and mixing.
  • Delivering performance analytics and listener insights throughout the campaign.

The Wharton School

The Wharton School and Accenture

Publisher: Wharton/Accenture

Host: Professor Kartik Hosanagar

Where AI Works is a thought-provoking AI podcast and business podcast from the Wharton School, created in collaboration with Accenture, that explores how AI in business is transforming strategy, operations, and innovation. Each season offers a fresh perspective, led by a different Wharton faculty expert who guides deep conversations with leaders actively shaping the future of artificial intelligence.

In Season 1, Wharton Professor Kartik Hosanagar dives into AI in marketing—examining how technologies like social listening, programmatic advertising, and creative automation are reshaping how brands engage customers and build trust. Alongside guests from top tech firms and global brands, Hosanagar explores how AI is redefining decision-making, personalization, and brand strategy.

“AI is rewriting the playbook for business and society. In Season 1 of Where AI Works, I’m excited to explore what that means for decision-making, marketing, and beyond.”
— Kartik Hosanagar, Professor of Technology & Digital Business, Wharton

🛠️ JAR Audio’s Role

JAR Audio partnered with the Wharton School and Accenture to conceptualize, produce, and publish Where AI Works, ensuring the podcast delivered on both strategic and creative goals. Our support included:

  • Shaping the editorial direction and overall season structure.
  • Guiding guest selection to reflect Wharton’s academic rigor and Accenture’s innovation leadership.
  • Leading end-to-end podcast production: scripting, remote recording, sound design, editing, and mixing.
  • Delivering performance analytics and listener insights throughout the campaign.

FOLLOW "The Wharton School"