This Is Small Business is Amazon’s flagship podcast for entrepreneurs — a compelling, insight-rich show that dives into the unfiltered journeys of founders building meaningful businesses from the ground up.

Every episode explores the pivotal moments that shape an entrepreneur’s path: unexpected setbacks, breakthrough ideas, and the tough decisions behind every win. Hosted by Andrea Marquez — a curious, insightful female millennial navigating her own entrepreneurial questions — the show brings clarity to the chaos of starting and scaling a business.

JAR Audio partnered with Amazon to bring this podcast to life — leading end-to-end strategy, production, scripting, guest research, and performance measurement. Our goal: Create a show that was more than content. A show that actually performed.

We knew the target listener was busy. Ambitious. Practical. So we built a format that was bingeable but rich — weaving actionable insights into authentic storytelling.

What JAR Did

• Strategy: Defined audience personas and crafted a narrative style aligned with their motivations

• Production: Produced every episode with a journalistic ear, ensuring a polished but human tone

• Host Development: Trained and supported Andrea Marquez as a first-time host to ensure clarity, warmth, and confidence

• Analytics: Measured listen-through rates, episode performance, and brand lift over time

Results + ROI

• High Engagement: Consistently strong listen-through rates (often above 85%), a key metric tied to trust and message retention

• Brand Affinity: Lift in Amazon’s perception as a partner to entrepreneurs — particularly among female founders — measured via brand surveys pre/post exposure

• Brand Fans: The show helped convert casual listeners into loyal brand fans, driving deeper emotional connection and brand advocacy

• Content Efficiency: The podcast became a pillar content engine — powering email content, social cutdowns, video ads, and blog posts

• Award-Winning Storytelling: Recognized for excellence in branded content, with nominations in multiple podcast award categories

Whether you’re an entrepreneur taking your first step or a seasoned founder scaling your next venture, This Is Small Business is designed to give you the inspiration, insights, and real talk you need to move forward with confidence.