Why do we instinctively want to break the rules, like touching a “Do Not Touch” sign? That’s audience psychology at work, and it matters more than you think in podcast marketing. This post dives into the power of psychological reactance, how it shapes listener behavior, and how smart podcasters can use it to spark curiosity, build trust, and keep audiences coming back for more.
As AI-generated music and content flood the digital space, audiences are growing wary of what’s real (and what’s not). In this post, we explore the risks of over-polishing branded podcasts with synthetic tools, why authenticity still wins trust, and how brands can use AI responsibly without crossing the line.
Still treating your podcast as a weekly audio drop? You’re missing its real potential. A single episode can power a full-blown content repurposing strategy, including blogs, videos, social clips, email content, and more. At JAR Audio, we help brands shift from “just a show” to “strategic content system.” Here’s how to multiply your message without watering it down and turn every episode into a growth asset.
If your podcast still leads with what you want to say, it’s nothing more than a broadcast. This article explores how building deep, research-driven podcast listener personas helps you flip the mic, craft episodes that resonate, and grow your show with intention.
Creative is the power behind your podcast. This article explores how strong creative direction fuels audience retention, discoverability, and brand impact, with lessons from shows like Wheel of Risk by Allianz Trade. If you’re planning a branded podcast, start here.
AI tools are transforming podcast production, and it’s now faster to transcribe, clip and repurpose content. But speed isn’t strategy. Here’s how to strike the right balance between automation and authentic storytelling.
Too many branded podcasts chase awareness, not action. At JAR Audio, we show how to tie your podcast to real brand outcomes — with examples from Amazon, American Express, and Russell Reynolds Associates.
