OUR Blog
What Makes a Branded Podcast Concept Irresistible? It Starts With Deep Curiosity
Most branded podcasts miss the mark because the concept isn’t built to earn trust. This piece lays out a no-fluff approach to crafting a show that’s clear on purpose, audience-savvy, and worth listening to.
What Makes Listeners Skip One Episode and Share Another?
What makes someone skip a podcast, or share it? In this post, we break down how creative direction fuels branded content engagement and sharpens podcast positioning, with real-world examples from us at JAR Audio.
Podcast Ads Are Winning on Trust. So What Happens When the Brand Owns the Whole Show?
Podcast ads are winning on every front: recall, trust, and action. But the real opportunity? Branded podcast experiences. If a 30-second ad drives results, imagine what a 30-minute show — owned by your brand — can do. We break down new data and what it means for marketers ready to build lasting audience trust.
The Cost of Dull: Why Your Podcast Can’t Afford to Be Boring
Dull content is expensive. In the world of branded podcasts, playing it safe means paying more to get noticed. This piece explores why creativity, craft, and audience insight are essential if you want your show to stand out and stick.
Context Is King — And AI Can’t Fake It
AI can speed up production, but it can’t replicate human insight. In this article, we explore why context, emotion and lived experiences are essential to branded podcast quality (and why great storytelling still needs a human touch).
Are You Treating Creative as Garnish When It Should Be Driving Your Podcast Strategy?
Creative is the power behind your podcast. This article explores how strong creative direction fuels audience retention, discoverability, and brand impact, with lessons from shows like Wheel of Risk by Allianz Trade. If you’re planning a branded podcast, start here.
AI Can Speed Up Your Podcast — But Should It?
AI tools are transforming podcast production, and it's now faster to transcribe, clip and repurpose content. But speed isn’t strategy. Here’s how to strike the right balance between automation and authentic storytelling.
When Brand Storytelling Flops: A Cautionary Tale About Podcasting Without a Business Goal
Storytelling in podcasts can be powerful, but only when grounded in strategy. Here are a few lessons from the field on how to align creative podcasting with clear business goals, audience insight, and smart promotion.
Podcast Research: The Secret Behind Every Great Branded Show
If you’re skipping the research phase, your branded podcast strategy is already off track. In this post, we break down why great branded podcasts start with audience insights, content gap analysis, and smart business objectives, all before anybody hits record.
How a Stuck Horse Taught Me Everything About Podcasting in an Unpredictable Market
In a shifting podcasting landscape, the smartest move isn’t pulling harder — it’s changing your approach. Here's how reframing your strategy, audience, or format can unlock momentum when markets tighten and attention fragments.
The 5 Best Places to Host Your Video Podcast in 2025
In this article, we break down the best place to host a video podcast—free and paid—for B2B and B2C marketers looking to drive results.
If Your Branded Podcast Isn’t Tied to a Business Outcome, You’re Doing It Wrong
Too many branded podcasts chase awareness, not action. At JAR Audio, we show how to tie your podcast to real brand outcomes — with examples from Amazon, American Express, and Russell Reynolds Associates.
