OUR Blog
7 Proven Ways to Turn Create Branded Podcast Fans
Why “Don’t Touch the Moss” Backfires (Or Works Brilliantly)
Why do we instinctively want to break the rules, like touching a “Do Not Touch” sign? That’s audience psychology at work, and it matters more than you think in podcast marketing. This post dives into the power of psychological reactance, how it shapes listener behavior, and how smart podcasters can use it to spark curiosity, build trust, and keep audiences coming back for more.
Podcast Editing in the Age of AI: Where’s the Line Between Polish and Fiction?
As AI-generated music and content flood the digital space, audiences are growing wary of what’s real (and what’s not). In this post, we explore the risks of over-polishing branded podcasts with synthetic tools, why authenticity still wins trust, and how brands can use AI responsibly without crossing the line.
Confessions of an Aspiring Podcast Host: What I’ve Learned Producing Hundreds of Branded Podcasts
Everyone thinks podcast hosting is easy... until they try it. In this candid post, JAR’s Chief Creative Officer shares real confessions from first-time hosts and the behind-the-scenes coaching that helps them find their voice.
When Attention Drops, Video Podcasting Can Pull Your Audience Back In
Traditional formats like webinars and whitepapers are falling flat. Today’s audiences crave story-driven, platform-native content — and branded video podcasts deliver. One Canadian media company made the leap, creating a video podcast that meets creators where they are and models the future of media. From dynamic visuals to flexible repurposing, here’s how they built a show that captures attention and builds community.
One Episode, Many Outcomes: How to Multiply the Impact of Your Podcast (and Transform it into a Content Powerhouse)
Still treating your podcast as a weekly audio drop? You’re missing its real potential. A single episode can power a full-blown content repurposing strategy, including blogs, videos, social clips, email content, and more. At JAR Audio, we help brands shift from “just a show” to “strategic content system.” Here’s how to multiply your message without watering it down and turn every episode into a growth asset.
How to Turn Your Branded Video Podcast into a Full-Funnel Distribution Engine
Most branded video podcasts look good but go nowhere. At JAR, we believe video should do more than sit on YouTube — it should drive your funnel. From LinkedIn lead gen to TikTok engagement, we break down how to transform your show into a multi-channel growth engine. If your video podcast isn’t pulling its weight, this is your blueprint for making it count.
Unlock Podcast Growth: How Listener Personas Drive Smarter Strategy (and ROI)
If your podcast still leads with what you want to say, it’s nothing more than a broadcast. This article explores how building deep, research-driven podcast listener personas helps you flip the mic, craft episodes that resonate, and grow your show with intention.
Why We’re Asking Ottawa to Fund Podcasting — And Why You Should Too
Podcasting in Canada is thriving. Audiences are growing. New voices are breaking through. But government support? Still stuck in the past. This week, Canadian podcast creators came together to demand change with an open letter to Canadian Heritage calling for funding, recognition, and policy updates that reflect podcasting’s cultural power. If you care about diverse, independent Canadian stories, now’s the time to speak up.
Beyond Downloads: Mastering Podcast Attribution to Prove ROI (and Why It Matters)
Still using downloads to measure podcast success? You’re missing the bigger picture. This article breaks down why podcast attribution is messy (but manageable) and how content marketers can prove ROI using smarter metrics, first-party data, and multi-touch models.
What Makes a Branded Podcast Concept Irresistible? It Starts With Deep Curiosity
Most branded podcasts miss the mark because the concept isn’t built to earn trust. This piece lays out a no-fluff approach to crafting a show that’s clear on purpose, audience-savvy, and worth listening to.
What Makes Listeners Skip One Episode and Share Another?
What makes someone skip a podcast, or share it? In this post, we break down how creative direction fuels branded content engagement and sharpens podcast positioning, with real-world examples from us at JAR Audio.
