We break down the best place to host a video podcast—free and paid—for B2B and B2C marketers looking to drive results.
In 2025, video podcasts are a strategic move for brands aiming to deepen audience connections and drive measurable ROI. But with new platforms emerging and audience behaviours shifting, choosing where to publish your show can feel somewhat overwhelming.
Making sure you choose the right video platform is crucial for maximizing reach, engagement, and performance. And it’s exactly why we’ve curated this guide: to help B2B and B2C marketers cut through the noise and find the hosting solution that aligns with their goals. Whether you’re looking for discoverability, advanced analytics, seamless integrations, or brand-safe environments, the five platforms below offer the best mix of features, flexibility, and performance in today’s market.
Let’s break down what makes each one stand out—and how to choose the right fit for your strategy.
1. YouTube – The Audience Magnet
- Best for: Broad reach, discoverability, and monetization through ads and memberships.
- File support: MP4, MOV, and 4K video.
- Why it works: With over 2 billion monthly users, YouTube is the go-to platform for video content. Its robust analytics and searchability make it ideal for growing your audience.
JAR’s take: For brands aiming for maximum visibility and engagement, YouTube is indispensable.
2. Spotify – The Emerging Contender
- Best for: Integrated audio and video podcasting with monetization options.
- File support: MP4 and MOV.
- Why it works: Spotify is investing heavily in video podcasts, offering creators revenue-sharing opportunities and a growing user base.
JAR’s take: For brands already leveraging Spotify for audio, adding video can enhance audience engagement within a familiar ecosystem.
3. Wistia – The B2B Specialist
- Best for: Branded content with a focus on lead generation and detailed analytics.
- File support: MP4, MOV, and 4K video.
- Why it works: Wistia offers a professional, ad-free environment with tools designed for B2B marketers, including customizable players and integration with marketing platforms.
JAR’s take: Ideal for brands prioritizing a polished, controlled viewing experience that aligns with their marketing strategies.
4. Casted – The B2B Marketing Platform
- Best for: Enterprise-level content marketing with a focus on repurposing and ROI.
- File support: MP4 and MOV.
- Why it works: Casted allows marketers to manage, distribute, and analyze both audio and video content, integrating seamlessly with existing marketing workflows.
JAR’s take: For B2B brands looking to maximize content utility and measure impact across channels, Casted is a strategic choice.
5. CoHost – The All-in-One Solution
- Best for: Streamlined publishing and analytics across multiple platforms.
- File support: MP4 and MOV.
- Why it works: CoHost simplifies the distribution process by allowing direct publishing to platforms like YouTube, TikTok, and Instagram, while also providing comprehensive analytics.
JAR’s take: For brands seeking efficiency and broad distribution without sacrificing insights, CoHost offers a balanced solution.
Strategic Considerations for B2B Marketers
When selecting a video podcast hosting platform, consider the following:
- Audience Location: Where does your target audience consume content?
- Content Goals: Are you focusing on brand awareness, lead generation, or thought leadership?
- Integration Needs: Do you require integration with CRM or marketing automation tools?
- Analytics Depth: What level of analytics do you need to measure success?
JAR Audio’s Recommendation: The Best Platform for Video Podcasting
For most brands, a hybrid approach works best:
- YouTube for broad reach and discoverability.
- CoHost for deeper analytics.
This combination allows brands to maximize visibility while maintaining control over their content and insights.
Questions to Consider
- What are your primary goals for your video podcast? (e.g., brand awareness, lead generation, customer education)
- Which platforms does your target audience frequent? Understanding their habits can guide platform selection.
- What resources do you have for content creation and management? This will influence the complexity of the platform you choose.
Feel free to reach out if you need further guidance on selecting the best place to host a video podcast for your brand’s video podcasting needs.
Roger transitioned from a 22 year career in advertising account management to co-founding JAR, a podcast podcast production agency. As CEO of JAR, he propels the company’s growth by prioritizing audience engagement and podcast marketing. Under his guidance, JAR flourishes with a global clientele, aiming to broaden its reach across North America and revolutionize brand connections through immersive storytelling.
