Discover How Your Brand’s Superpower Can Create a Great Branded Podcast
Every company has a brand superpower. I recently had an eye-opening chat with a senior marketer who was eager to launch a podcast but felt stuck on how to make it unique. “I see the need for a podcast,” he acknowledged, recognizing the common challenge of jumping on the podcast trend without a solid plan.
This conversation reaffirmed a vital principle in content marketing: knowing your brand’s superpower isn’t just crucial—it’s vital. Identifying and leveraging this strength will set your podcast apart. Instead of blending in, it will cut through the clutter and leave a lasting impression on your listeners.
Case in Point: Cirque du Soleil’s Cirque du Sound
Take, for example, Cirque du Soleil’s podcast, Cirque du Sound. This isn’t just another podcast for podcast sake. It’s an anthropological exploration of where creativity comes from. Creativity isn’t just a part of Cirque du Soleil’s brand; it is their superpower. From awe-inspiring performances to breathtaking artistry, they’ve redefined the boundaries of imagination and entertainment. Recognizing this, they crafted a podcast that delves deep into the essence of creativity.
Cirque du Soleil is the top brand for discussing and teaching creativity today. It stands out for this. By focusing on this strength, they created a unique podcast. It also benefits their audience. The podcast shares exclusive insights and stories. This has solidified their role as leaders in creativity. Even the playful visuals in the podcast reflect Cirque’s creative essence.
Leveraging Your Brand’s Superpower
To apply this to your brand, start with introspection. Identify what your brand excels at—this is your superpower. It could be your new approach. Or, your great service. Like Cirque du Soleil, it could be your genius.
Once you’ve found your superpower, consider how it can shape your podcast. It can shape its theme, topics, guests, and key points. Your superpower should weave through your episodes. It should provide a clear perspective that connects with your audience.
Crafting a Standout and Engaging Podcast
This approach brings three key benefits. It sets your podcast apart. It also strengthens your brand and engages the audience. Listeners seek value, connection, and learning. By showcasing your superpower, you offer all three. This transforms listeners into loyal supporters.
Also, a podcast focused on superpowers fits your brand’s values and objectives. It ensures your content strategy stays consistent. Unity makes your brand’s voice louder. It boosts its visibility and credibility in a competitive landscape.
A successful podcast isn’t about having one. It’s about sharing something unique and valuable. It’s a message that resonates with your brand’s superpower. Before you start recording, reflect on what makes your brand exceptional. This clarity will not only shape your podcast but also help it flourish.
Key Takeaways:
- Clarity is Crucial: Understanding your brand’s superpower is essential for creating a podcast that resonates and stands out.
- Authentic Engagement: Leveraging your superpower fosters genuine connection and engagement with your audience.
- Brand Identity Reinforcement: A superpower-focused podcast reinforces your brand identity, making it more recognizable.
- Value Beyond Entertainment: By focusing on your superpower, your podcast provides value, connection, and learning opportunities.
- Consistency in Messaging: A superpower-centered podcast ensures consistency with your brand’s values and goals, enhancing overall content marketing efforts.
Roger transitioned from a 22 year career in advertising account management to co-founding JAR, a podcast podcast production agency. As CEO of JAR, he propels the company’s growth by prioritizing audience engagement and podcast marketing. Under his guidance, JAR flourishes with a global clientele, aiming to broaden its reach across North America and revolutionize brand connections through immersive storytelling.
