How JAR Audio is Thinking About AI

It always comes back to the people.

By Roger Nairn, Co-Founder & CEO of JAR Audio

My family in New Zealand told me about a Māori proverb that often gets repeated in their part of the world:

𝘞𝘩𝘢𝘵 𝘪𝘴 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘵𝘩𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥?

𝗛𝗲 𝘁𝗮𝗻𝗴𝗮𝘁𝗮, 𝗵𝗲 𝘁𝗮𝗻𝗴𝗮𝘁𝗮, 𝗵𝗲 𝘁𝗮𝗻𝗴𝗮𝘁𝗮

𝘐𝘵 𝘪𝘴 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘪𝘵 𝘪𝘴 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘪𝘵 𝘪𝘴 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦

The idea has always stuck with me. People are at the heart of everything we do.

I think the world of AI is fascinating, and JAR is not afraid to use some of the new tools in our podcast productions. We’re even using these tools in our research and ideation.

ChatGPT: “create a list of names for a food podcast for vegan college students”

(The names weren’t great BTW…but gave us some good jumping off points)

But the truth is, the more options you have the more curation is required. You might have all the answers in front of you. But in the end, you are going to have to make a choice. You will have to pick one. And that requires something very important.

Confidence.

The confidence to curate effectively and strategically.

The confidence to know which option is the best one for the unique business problem you are trying to solve.

AI can’t know YOUR company, YOUR products and services, YOUR values, or YOUR customers and curate through those lenses.

More answers don’t always give you confidence. It is the most important and at times the most elusive quality in solving business problems with creativity. And you have to have confidence to do anything.

JAR Audio doesn’t just create podcasts. We solve business problems with podcasts.

And for that, you need people.