It always comes back to the people.
By Roger Nairn, Co-Founder & CEO of JAR Audio
My family in New Zealand told me about a Mฤori proverb that often gets repeated in their part of the world:
๐๐ฉ๐ข๐ต ๐ช๐ด ๐ต๐ฉ๐ฆ ๐ฎ๐ฐ๐ด๐ต ๐ช๐ฎ๐ฑ๐ฐ๐ณ๐ต๐ข๐ฏ๐ต ๐ต๐ฉ๐ช๐ฏ๐จ ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ธ๐ฐ๐ณ๐ญ๐ฅ?
๐๐ฒ ๐๐ฎ๐ป๐ด๐ฎ๐๐ฎ, ๐ต๐ฒ ๐๐ฎ๐ป๐ด๐ฎ๐๐ฎ, ๐ต๐ฒ ๐๐ฎ๐ป๐ด๐ฎ๐๐ฎ
๐๐ต ๐ช๐ด ๐ต๐ฉ๐ฆ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ, ๐ช๐ต ๐ช๐ด ๐ต๐ฉ๐ฆ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ, ๐ช๐ต ๐ช๐ด ๐ต๐ฉ๐ฆ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ
The idea has always stuck with me. People are at the heart of everything we do.
I think the world of AI is fascinating, and JAR is not afraid to use some of the new tools in our podcast productions. Weโre even using these tools in our research and ideation.
ChatGPT: โcreate a list of names for a food podcast for vegan college studentsโ
(The names werenโt great BTWโฆbut gave us some good jumping off points)
But the truth is, the more options you have the more curation is required. You might have all the answers in front of you. But in the end, you are going to have to make a choice. You will have to pick one. And that requires something very important.
Confidence.
The confidence to curate effectively and strategically.
The confidence to know which option is the best one for the unique business problem you are trying to solve.
AI can’t know YOUR company, YOUR products and services, YOUR values, or YOUR customers and curate through those lenses.
More answers donโt always give you confidence. It is the most important and at times the most elusive quality in solving business problems with creativity. And you have to have confidence to do anything.
JAR Audio doesn’t just create podcasts. We solve business problems with podcasts.
And for that, you need people.
